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Metal Tool Box

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $54K a year here, so Metal Tool Box is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£54K/yr121K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
39%top-5 click share · 35 brands · 79 sellers

Flapen Score

Metal Tool Box against its category

The dotted line is the DIY & Tools average. Past it, Metal Tool Box is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Tool Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Tool Box 121K times last year and spent an estimated £54K. The top 5 brands take 48% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
1.9%
Market size, estimated
£54Ka year
Peak month
December1.5× the quietest month
Top search term
metal tool box57K searches a year

02 · Price

A sale here is worth £23.70.

Listings sell for £23.70 on average, from £8.99 to £49.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £23.70 that is £0 to £2K a year per listing.

Average price
£23.70inside the $15 to $100 sweet spot
Price range
£8.99–£49.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #316 within Tool Organisers. It carries 896 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
64%
Out of stock, average day
5.8%
Average rank
#316in Tool Organisers
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
896per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Metal Tool Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

79

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

39%

Top 20: 79%

Open market

47%

  • Crystals21%
  • Faithfull11%
  • KihhonTech6%
  • GUIJZSLTRG6%
  • Bahco5%
  • SUNNYNEST5%

Demand

Metal Tool Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Metal Tool Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal tool box57K/yr
  • cantilever tool box36K/yr
  • metal toolbox9K/yr
  • cantilever toolbox7K/yr
  • tool box metal7K/yr
  • small metal tool box5K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Tool Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.47

Just Slightly Small

Small toolbox not Large

I thought it would be a little larger

Quality-Overall9%−0.12

Cheap poor quality

Not the quality level I was expecting

Maybe not the best quality

Strength8%+0.38

Very flimsy

Similar priced storage boxes are much flimsier

and is a tad flimsy

Value For Money4%+1.62

While a littel more expensive than some compretitors

Expensive for what it is

Expensive

Ease Of Use4%−0.04

although it can be a bit tricky to open

Closure catch a bit tricky for pensioner's fingers

Love

Quality-Overall21%−0.12

Excellent Product

Very good quality box

Good quality tool box

Value For Money18%+1.62

Good value

Worth buying

Excellent Value

Strength13%+0.38

Pretty sturdy

It's a good strong box for the money

a sturdy box

Size-Overall8%+0.47

Great size

Seems like a decent size

Not too big, nice and strong and its a Stanley

Storage Capacity6%+0.79

Well made and good storage space

Great capacity

Plenty of space

Return

0.7% Return rate 77% Fixable by listing

Size-Overall70%▆▇█▇██

Just Slightly Small

Small toolbox not Large

I thought it would be a little larger

Strength6%▆█▂▆▃▄

Very flimsy

Similar priced storage boxes are much flimsier

and is a tad flimsy

Quality-Overall5%█▂▂▄█▄

Cheap poor quality

Not the quality level I was expecting

Maybe not the best quality

Defective Material/Parts4%▄█▃▂▅▃
Weight Heavy2%▆█▃▁▂▆

Far to be heavy duty

FAQ

Common Metal Tool Box questions

Answered from the same tracked data.