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Metal Storage Box

Fail

Demand is soft, at -30.4% this quarter, so Metal Storage Box is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£47K/yr52K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
61%top-5 click share · 11 brands · 31 sellers

Flapen Score

Metal Storage Box against its category

The dotted line is the DIY & Tools average. Past it, Metal Storage Box is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Storage Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Storage Box 52K times last year and spent an estimated £47K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
4.5%
Market size, estimated
£47Ka year
Peak month
January2.2× the quietest month
Top search term
metal file box15K searches a year

02 · Price

A sale here is worth £20.12.

Listings sell for £20.12 on average, from £9.91 to £39.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.12 that is £2K to £5K a year per listing.

Average price
£20.12inside the $15 to $100 sweet spot
Price range
£9.91–£39.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #625 within Safety & Security. It carries 2,138 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
86%
Out of stock, average day
3.1%
Average rank
#625in Safety & Security
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,138per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Metal Storage Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

7%

  • Cathedral Products72%
  • JUNDUN10%
  • Noiposi5%
  • Lifewit2%
  • IPARTS EXPERT2%
  • Fun storage2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Metal Storage Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Metal Storage Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal file box15K/yr
  • metal filing box11K/yr
  • lockable document box9K/yr
  • lockable file box6K/yr
  • lockable filing box4K/yr
  • metal box file4K/yr
  • metal file organiser3K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Storage Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism17%−0.18

lock very flimsy

defective lock

Mine does not lock

Quality-Overall13%

It feels very low quality

Not good quality

Absolute rubbish

Size-Overall13%−0.04

it was too small

GREAT PRODUCT BUT SIZE NOT RIGHT FOR ME

Slightly bigger than A4

Advertised Vs Actual Product10%−0.04

The claims for these bags get more and more ridiculous

Misleading pictures

Not at all like the photos it shows

Strength9%−0.13

Looks flimsy

Top doesnt seem sturdy or to fit

not that strong

Love

Quality-Overall17%

Excellent product

It is a well-made

the box seems good quality

Storage Capacity10%+1.21

Great storage

Storage

Secure Storage Case

Strength9%−0.13

Good solid sturdy box

seems sturdy

The metal is sturdy

Advertised Vs Actual Product9%−0.04

JUST WHAT I NEEDED

As described

Does what I need

Locking Mechanism8%−0.18

The locking mechanism is smooth

easy to lock

The lock works well

Return

1.4% Return rate 60% Fixable by listing

Size-Overall45%█▇▇▇▇▆

it was too small

GREAT PRODUCT BUT SIZE NOT RIGHT FOR ME

Slightly bigger than A4

Locking Mechanism11%▄▆▅▇▅█

lock very flimsy

defective lock

Mine does not lock

Advertised Vs Actual Product7%█▆▆▆▆▇

The claims for these bags get more and more ridiculous

Misleading pictures

Not at all like the photos it shows

Quality-Overall7%▅▅█▇█▆

It feels very low quality

Not good quality

Absolute rubbish

Strength6%▆█▅▂▄▃

Looks flimsy

Top doesnt seem sturdy or to fit

not that strong

FAQ

Common Metal Storage Box questions

Answered from the same tracked data.