Metal Ruler

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

12.3%

Market size, estimated

£116Ka year

Peak month

September1.4× the quietest month

Top search term

metal ruler96K searches a year

Listings sell for £4.12 on average, from £1.90 to £10.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £4.12 that is £8K to £10K a year per listing.

Average price

£4.12under the $15 to $100 sweet spot

Price range

£1.90–£10.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£8K–£10K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #34 within Measuring & Layout Tools. It carries 1,048 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

95%

Out of stock, average day

14.9%

Average rank

#34in Measuring & Layout Tools

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,048per listing

Listings tracked

22

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months