Skip to content

Metal Drill Bits for Hard Steel

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -4.5% this quarter, so Metal Drill Bits for Hard Steel is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£173K/yr194K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
44%top-5 click share · 18 brands · 110 sellers

Flapen Score

Metal Drill Bits for Hard Steel against its category

The dotted line is the DIY & Tools average. Past it, Metal Drill Bits for Hard Steel is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Drill Bits for Hard Steel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Drill Bits for Hard Steel 194K times last year and spent an estimated £173K. The top 5 brands take 72% of clicks. Demand peaks in Apr. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.8%
Market size, estimated
£173Ka year
Peak month
April1.9× the quietest month
Top search term
metal drill bits for hard steel38K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £3.20 to £28.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.42 that is £1K to £3K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£3.20–£28.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #157 within Power Tool Accessories. It carries 3,403 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#157in Power Tool Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,403per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Metal Drill Bits for Hard Steel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

110

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

24%

  • Bosch32%
  • Amtech16%
  • DEWALT13%
  • Hi-Spec6%
  • Amazon Basics5%
  • greywolf4%

Demand

Metal Drill Bits for Hard Steel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Metal Drill Bits for Hard Steel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal drill bits for hard steel38K/yr
  • hex drill bit set36K/yr
  • impact drill bits21K/yr
  • impact driver drill bits14K/yr
  • hex shank drill bit set15K/yr
  • hex drill bits14K/yr
  • steel drill bits for hard steel10K/yr
  • metal drill bit8K/yr
  • impact drill bit set9K/yr
  • drill bits for impact driver6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Drill Bits for Hard Steel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability32%−0.23

Bit broke after first use

Three of the bits broke on first use

Not sure on durability

Quality-Overall28%+0.53

Absolutely rubbish

I've never seen such appalling quality impact bits

Awful quality

Strength8%−0.01

very very brittle

Weak, snapped instantly

Products are not strong enough to do any job

Value For Money7%+1.51

Do not buy they are cheap

Bit pricey

No worth it even 1p

Size-Overall3%+0.61

Not fit for purpose

It is small

Using them in a hand held will snap them as they are such a small diameter

Love

Quality-Overall36%+0.53

Good quality set

Excellent product

the build quality looks amazing

Value For Money22%+1.51

Fantastic price

Good value for money

Excellent value

Advertised Vs Actual Product10%+0.86

As advertised

better than expected

As described

Size-Overall7%+0.61

Perfect fit

Variety of sizes

Small and perfect

Ease Of Use5%+0.43

Easy to use

easy to keep everything organised

Definitely very handy

Return

0.6% Return rate 25% Fixable by listing

Size-Overall21%▇▅██▇▇

Not fit for purpose

It is small

Using them in a hand held will snap them as they are such a small diameter

Defective Material/Parts17%▃▆▅█▆▇

Bits dont fit in extensions

Arrived with pieces broken

Some of small bits kept snapping

Quality-Overall16%▅▆█▆█▇

Absolutely rubbish

I've never seen such appalling quality impact bits

Awful quality

Durability13%▄▅▄▅▇█

Bit broke after first use

Three of the bits broke on first use

Not sure on durability

Functionality-Overall7%▄▂█▆▅▆

Ineffective

Not up to the job

FAQ

Common Metal Drill Bits for Hard Steel questions

Answered from the same tracked data.