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Metal Drill Bits for Hard Steel

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -4.5% this quarter, so Metal Drill Bits for Hard Steel is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£173K/yr194K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
44%top-5 click share · 18 brands · 110 sellers

Flapen Score

Metal Drill Bits for Hard Steel against its category

The dotted line is the DIY & Tools average. Past it, Metal Drill Bits for Hard Steel is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Drill Bits for Hard Steel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Drill Bits for Hard Steel 194K times last year and spent an estimated £173K. The top 5 brands take 72% of clicks. Demand peaks in Apr. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
7.8%
Market size, estimated
£173Ka year
Peak month
April1.9× the quietest month
Top search term
metal drill bits for hard steel38K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £3.20 to £28.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.42 that is £1K to £3K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£3.20–£28.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #157 within Power Tool Accessories. It carries 3,403 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#157in Power Tool Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,403per listing
Listings tracked
36

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Metal Drill Bits for Hard Steel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

110

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 85%

Open market

24%

  • Bosch32%
  • Amtech16%
  • DEWALT13%
  • Hi-Spec6%
  • Amazon Basics5%
  • greywolf4%

Demand

Metal Drill Bits for Hard Steel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Metal Drill Bits for Hard Steel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • metal drill bits for hard steel38K/yr
  • hex drill bit set36K/yr
  • impact drill bits21K/yr
  • impact driver drill bits14K/yr
  • hex shank drill bit set15K/yr
  • hex drill bits14K/yr
  • steel drill bits for hard steel10K/yr
  • metal drill bit8K/yr
  • impact drill bit set9K/yr
  • drill bits for impact driver6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Drill Bits for Hard Steel

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Durability”
0.6%of orders come back
“Bit broke after first use”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Metal Drill Bits for Hard Steel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data