metal drill bits for hard steel
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£3.20–£28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Market size
Okay£173K£173K/yr · 194K searches
Review moat
Okay3,403avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, metal drill bits for hard steel is a £173K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
metal drill bits for hard steel market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £114K–£143K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #157
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 2.1%
- Avg brand age
- 33 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
110
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
44%
Top 20: 85%
Open market
24%
- Bosch32%
- Amtech16%
- DEWALT13%
- Hi-Spec6%
- Amazon Basics5%
- greywolf4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.9×
Top metal drill bits for hard steel search terms
- metal drill bits for hard steel38K/yr
- hex drill bit set36K/yr
- impact drill bits21K/yr
- impact driver drill bits14K/yr
- hex shank drill bit set15K/yr
- hex drill bits14K/yr
- steel drill bits for hard steel10K/yr
- metal drill bit8K/yr
- impact drill bit set9K/yr
- drill bits for impact driver6K/yr
Top metal drill bits for hard steel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bosch Professional 18pcs. HSS Twist Drill Bit PointTeQ (for Metal in ToughBox Ø 1-10 mm Accessory Drill)
Bosch£10.184.5★3,730 rev
Amtech - 13pc Titanium Nitride Coated HSS Drill Bit Set smooth low-friction drilling in wood plastic & metals organised for site and workshop use sizes 1.56.5mm 1/4 hex
Amtech£4.964.1★3,752 rev
Bosch Professional 19-piece PointTeQ HSS Twist Drill Bit Set (for Metal ProBox Drill Driver Accessories)
Bosch£9.824.6★8,524 rev
Dewalt multi-purpose drill bit set of 5 pieces DT60099-QZ shock-proof pack of 1 silver
DEWALT£10.074.5★953 rev
Bosch Professional 9pc PointTeQ Hex Drill Bit Set (for Metal Ø: 2-8 mm Total Length: 60-117 mm Hex Shank Accessory for Impact Drivers and Drill Drivers)
Bosch£12.394.4★524 rev
Newest
by launch date
Cobalt Drill Bits for Metal M35 Metal Drill Bits for Hard Steel 135 Split Point for Fast No-Slip Drilling 5 Pieces Basic DIY Set with Storage Case 3.0 4.0 5.0 6.0 8.0mm
scimaker£8.6059 rev
13 PCS Metal Drill Bit Set Industrial Strength Metal Drill Bits for Hard Steel Twist Drill Bit Set Multi-Material Use for Steel/Wood/Tile/Plastic/Etc Carbide Tipped(1.5mm-6.5mm)
Miiqxx£4.7525 rev
Drill Bit Set 49 Pieces 1/4 Hex Shank Impact Driver Bits and Screwdriver Bits Set for Electric Drill/Driver Drill Bit and Screwdriver Bit Combo Kit with Box for Drilling in Wood Metal
greywolf£28.0045 rev
Cobalt Drill Bit Set M35 HSS Metal Drill Bit Set 135 for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Indexed Storage Box (Ø2/3/4/5/6/8 mm) 6 pcs
Generic£12.7973 rev
13 Titanium Coated Drill Bit Set - 1/4 Hex Shafts 1.5mm-6.5mm Metal Drill Bits Comes with Handy Storage Holder
Navoys£5.10116 rev
Trending
90-day click momentum
Amtech - 5pc Titanium Nitride Coated HSS Drill Bit Set fast clean drilling in metal wood & plastic quick swaps for DIY & trade with quick-change setups sizes 1.54.8mm 1/4 hex
Amtech£3.254.1★
Dewalt DT5911-QZ Series 338 HSS-R DIN Jobber Metal Drill Bit Set (Pack of 10)
DEWALT£8.424.1★
Cobalt Drill Bits for Metal M35 Metal Drill Bits for Hard Steel 135 Split Point for Fast No-Slip Drilling 5 Pieces Basic DIY Set with Storage Case 3.0 4.0 5.0 6.0 8.0mm
scimaker£8.604.0★
Drill Bit Set 49 Pieces 1/4 Hex Shank Impact Driver Bits and Screwdriver Bits Set for Electric Drill/Driver Drill Bit and Screwdriver Bit Combo Kit with Box for Drilling in Wood Metal
greywolf£28.004.3★
13 PCS Metal Drill Bit Set Industrial Strength Metal Drill Bits for Hard Steel Twist Drill Bit Set Multi-Material Use for Steel/Wood/Tile/Plastic/Etc Carbide Tipped(1.5mm-6.5mm)
Miiqxx£4.754.2★
What buyers say about metal drill bits for hard steel
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality set”
“Fantastic price”
“As advertised”
“Perfect fit”
“Easy to use”
“The bits are strong”
“A good selection of pieces for a basic kit allowing you to do a variety of jobs”
“lasting well for occasional use”
“Neatly stores all the bits in order”
“loved the compact case it was in”
What buyers complain about
“Bit broke after first use”
“Absolutely rubbish”
“very very brittle”
“Do not buy they are cheap”
“Not fit for purpose”
“Bits dont fit in extensions”
“Ineffective”
“Didn't like these at all no grip on s news worn away already very disappointed”
“it struggled”
“the smaller ones I'd be very careful as they're very thin”
Top return reasons
Common questions
- Is metal drill bits for hard steel profitable to sell on Amazon United Kingdom?
- The niche generates £173K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the metal drill bits for hard steel niche?
- 18 brands and 110 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in metal drill bits for hard steel?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.6%.
- When does demand for metal drill bits for hard steel peak?
- Demand peaks in Apr; the busiest month runs 1.9× the quietest.
- What does it cost to enter the metal drill bits for hard steel niche?
- Listings span £3.20–£28.16; the average listing price is £11.42 (sweet spot $15–$100). The average incumbent carries 3,403 reviews — the moat a new listing must climb.