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Metal Cable Ties

Fail

Shoppers spend only $62K a year here, so Metal Cable Ties is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£62K/yr76K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
64%top-5 click share · 11 brands · 16 sellers

Flapen Score

Metal Cable Ties against its category

The dotted line is the DIY & Tools average. Past it, Metal Cable Ties is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Cable Ties market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Cable Ties 76K times last year and spent an estimated £62K. The top 5 brands take 82% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
9.0%
Market size, estimated
£62Ka year
Peak month
May1.6× the quietest month
Top search term
metal cable ties37K searches a year

02 · Price

A sale here is worth £9.21.

Listings sell for £9.21 on average, from £3.17 to £23.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.21 that is £2K to £5K a year per listing.

Average price
£9.21under the $15 to $100 sweet spot
Price range
£3.17–£23.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #210 within Electrical. It carries 684 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#210in Electrical
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
684per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Metal Cable Ties products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

14%

  • ZOOSUNX36%
  • OFFO23%
  • MgcTolBox9%
  • On1shelf7%
  • Deecam6%
  • XINGO5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Metal Cable Ties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Metal Cable Ties search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal cable ties37K/yr
  • metal zip ties13K/yr
  • stainless steel cable ties10K/yr
  • steel cable ties6K/yr
  • metal tie wraps5K/yr
  • metal ties4K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Cable Ties

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.17

Not very good, very short

Rusts/Corrodes17%+0.72

Have a rust coatings on them

so Im not worried about them rusting out after a wet British winter

Ease Of Use13%

almost impossible to position

Hard Feel8%+0.11

Considerably tougher than the plastic alternatives

Love

Quality-Overall23%−0.15

Good quality

Quality ok

Great product

Advertised Vs Actual Product23%+2.34

It is as expected

Works as advertised

Is does the job

Ease Of Use11%

Easy to use

Great for most DIY users

Handy tool

Value For Money9%+0.19

This models extra value

Good value

Well worth the money

Rusts/Corrodes6%+0.72

Doesn't rust

no rust seen after being in rain/sun for a couple of weeks now

Return

0.5% Return rate 29% Fixable by listing

Strength22%▁▇█▇▁▆
Size-Overall19%▁▁▄▅█▃

Not very good, very short

Ease Of Use10%▁▁█▁▁▁

almost impossible to position

Functionality-Overall7%█▁▂▁▁▁
Grip7%▁▁▁▁█▅

FAQ

Common Metal Cable Ties questions

Answered from the same tracked data.