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Media Wall Fireplace

Fail

Prices span $124.53–$1247.59, mostly outside the sweet spot, so Media Wall Fireplace is a Fail.

Flapen Score
33
33 / 100
Ranks 2,147 of 2,225 DIY & Tools niches · −16 vs the category median of 49
Market size
£173K/yr119K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
49%top-5 click share · 8 brands · 10 sellers

Flapen Score

Media Wall Fireplace against its category

The dotted line is the DIY & Tools average. Past it, Media Wall Fireplace is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Media Wall Fireplace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Media Wall Fireplace 119K times last year and spent an estimated £173K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
0.5%
Market size, estimated
£173Ka year
Peak month
October3.1× the quietest month
Top search term
media wall fireplace83K searches a year

02 · Price

A sale here is worth £291.29.

Listings sell for £291.29 on average, from £124.53 to £1247.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £291.29 that is £0 to £29K a year per listing.

Average price
£291.29above the $15 to $100 sweet spot
Price range
£124.53–£1247.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£29K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #43 within Fireplaces, Stoves & Accessories. It carries 191 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
74%
Out of stock, average day
15.4%
Average rank
#43in Fireplaces, Stoves & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
191per listing
Listings tracked
31

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Media Wall Fireplace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

2%

  • INMOZATA41%
  • FLAMEKO23%
  • Valine Fires23%
  • R.W.FLAME7%
  • TruFlame3%
  • endeavour fires and fireplaces2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Media Wall Fireplace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Prime Day '25Spike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Media Wall Fireplace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • media wall fireplace83K/yr
  • media wall fire31K/yr
  • media wall electric fire4K/yr

Reviews and returns

What reviews say buyers love and hate about Media Wall Fireplace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Remote Control12%−0.06

Remote did not operate

Remote does not work

Remote control stopped working

Noise Level12%−0.02

The noise is a little rubbish

Sounds terrible

The crackling noise is very loud

Size-Overall6%+0.80

not fitted yet

The fireplace itself is large

its too small

Functionality-Overall5%−0.05

it didn't work

still few click and press and now it doesnt work at all

Quality-Overall5%−0.02

Not as good as photos looks looks cheap

Its not the best quality

Love

Fire Resistance24%+1.38

Free standing fire

Very good fire

Fire is working ok

Value For Money15%+0.61

Worth the money

Excellent value for money

Good value

Quality-Overall11%−0.02

After sales team were excellent too, highly recommend

Well constructed

Good Quality product

Heating6%+0.57

The heat output is excellent

the heat is amazing

Also heats up my living room nice

Assembly/Installation5%+0.13

Installation instructions were easy to follow

Easy to install

Easy to set up

Return

2.0% Return rate 59% Fixable by listing

Size-Overall47%▅▇▇▇█▇

not fitted yet

The fireplace itself is large

its too small

Defective Material/Parts7%▆█▆▃▁▃
Functionality-Overall7%█▂▁▄▄▃

it didn't work

still few click and press and now it doesnt work at all

Remote Control5%█▅▄▁▃▄

Remote did not operate

Remote does not work

Remote control stopped working

Compatibility-Overall5%▄▁█▄▁▅

FAQ

Common Media Wall Fireplace questions

Answered from the same tracked data.