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Measuring Wheel

Fail

The top 5 brands take 98% of clicks, so Measuring Wheel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£184K/yr48K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
87%top-5 click share · 6 brands · 24 sellers

Flapen Score

Measuring Wheel against its category

The dotted line is the DIY & Tools average. Past it, Measuring Wheel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Measuring Wheel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Measuring Wheel 48K times last year and spent an estimated £184K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £184K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
10.8%
Market size, estimated
£184Ka year
Peak month
March1.7× the quietest month
Top search term
measuring wheel30K searches a year

02 · Price

A sale here is worth £35.36.

Listings sell for £35.36 on average, from £12.32 to £140.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £35.36 that is £18K to £27K a year per listing.

Average price
£35.36inside the $15 to $100 sweet spot
Price range
£12.32–£140.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£18K–£27K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #250 within Measuring & Layout Tools. It carries 319 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
10.8%
Average rank
#250in Measuring & Layout Tools
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
319per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Measuring Wheel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£18K£37K£55K£73K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

24

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • zozen79%
  • Amtech8%
  • TOPWAY7%
  • Bosch2%
  • LASELION2%
  • Trumeter2%

Demand

Measuring Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Measuring Wheel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • measuring wheel30K/yr
  • trundle wheel8K/yr
  • measuring wheel in meters7K/yr
  • measuring wheels4K/yr

Reviews and returns

What reviews say buyers love and hate about Measuring Wheel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Poor performance in day light”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Measuring Wheel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data