Mattock
Mattock shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Mattock profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mattock is a £177K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.
Mattock: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +57.9% over the last 90 days and 6.3% of searches end in a purchase.
£177K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 28 products
Top Mattock products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Srendi Heavy Duty Mattock 5lb Head and 36 Solid Wooden Handle
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 859
- Age
- 6y ago
Easy Shopping 5lb Mattock Pickaxe with Fibreglass Handle Heavy Duty Non-Slip Ideal for Gardening & Builder Work 92cm Length
- Price
- £16.71
- Rating
- 3.8/5
- Reviews
- 95
- Age
- 1y ago
Roughneck ROU64352 Pick Axe With Fibreglass Handle 5lbs/2.27kg
- Price
- £22.12
- Rating
- 4.7/5
- Reviews
- 577
- Age
- 16y ago
Garden Pick Mattock 38x25cm Red Pickaxe with Fiber Handle Garden Mattock for DIY | Camping | Gardening | Digging | Paving | Farm | Hand Tools | Construction
- Price
- £8.53
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 1y ago
Mighty Pick Mattock 5lb Steel Head +Heavy Duty Fibreglass Handle shaft 90cm- 36in
- Price
- £28.50
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 8y ago
Trending
90-day click momentum
WY8 Heavy Duty Pick Axe 2.8kg with 85cm Solid Beechwood Handle - Forged Steel Dual Head Pickaxe & Mattock - Professional Garden Digging Tool for Breaking Tough Ground Roots and Rocks
- Price
- £18.91
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1mo ago
Mini Pick Mattock 0.88lb with Fiberglass Handle for Digging & Weeding
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2mo ago
NAUKII 2pcs Garden Hoe Anti-slip Comfort Grip Hoe Garden Tool Long-Lasting Durability Mattock
- Price
- £19.07
- Rating
- 3.6/5
- Reviews
- 94
- Age
- 10mo ago
Haliaeetus Pick Axe Stainless Steel Mattock with Sharp Pick and Cutting Edge for Breaking up Heavy Clay Soil and Removal of Difficult Weeds Garden Pick with Wood Handle for Digging Loosening Soil
- Price
- £20.81
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Draper 83463 Fibreglass Mini Mattock and Pick 400g
- Price
- £14.07
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 10y ago
Newest
by launch dateWY8 Heavy Duty Pick Axe 2.8kg with 85cm Solid Beechwood Handle - Forged Steel Dual Head Pickaxe & Mattock - Professional Garden Digging Tool for Breaking Tough Ground Roots and Rocks
- Price
- £18.91
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1mo ago
Mini Pick Mattock 0.88lb with Fiberglass Handle for Digging & Weeding
- Price
- £8.39
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2mo ago
NAUKII 2pcs Garden Hoe Anti-slip Comfort Grip Hoe Garden Tool Long-Lasting Durability Mattock
- Price
- £19.07
- Rating
- 3.6/5
- Reviews
- 94
- Age
- 10mo ago
Berry&Bird Stainless Steel Pick Axe Heavy Duty Gardening Pickaxe with Ergonomic Ash Wooden Handle Leather Lanyard & Diamond-Shaped Mattock Hoe for Digging Loosening Soil Transplanting
- Price
- £17.79
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
5lb Mattock Pickaxe Digging Hoe with Fibreglass Handle Heavy Duty Non-Slip Ideal for Gardening & Builder Work 92cm Length
- Price
- £17.88
- Rating
- 3.8/5
- Reviews
- 65
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
54
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
57%
Top 20: 91%
Open market
23%
- Mighty Products17%
- Srendi16%
- Easy Shopping15%
- Roughneck14%
- OptiProducts12%
- Haliaeetus3%
Mattock demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
Top Mattock search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mattock40K/yr
- pickaxe36K/yr
- pick axe32K/yr
- pick axe heavy duty15K/yr
- mattock gardening tool13K/yr
- garden pick axe6K/yr
- pick axe for gardening12K/yr
- pickaxe heavy duty5K/yr
- mattock gardening tool heavy duty4K/yr
- garden pick3K/yr
What reviews say buyers love and hate about Mattock
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Excellent product”
“Good value”
“Excellent strong tool at a good price”
“Easy to use”
“Better than expected”
What buyers complain about
77% of reviews“Very small”
“Poor quality control”
“Broke”
“Unusable”
“I had previosuly bought a cheaper one where the handle wasn't even attached”
Mattock return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mattock questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
