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Mattock

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $177K a year here, so Mattock is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,225 DIY & Tools niches · +13 vs the category median of 49
Market size
£177K/yr173K searches / yr
90-day growth
+57.9%search demand this quarter
Competition
57%top-5 click share · 20 brands · 54 sellers

Flapen Score

Mattock against its category

The dotted line is the DIY & Tools average. Past it, Mattock is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mattock 173K times last year and spent an estimated £177K. The top 5 brands take 74% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+57.9%
Conversion, latest week
6.3%
Market size, estimated
£177Ka year
Peak month
May4.9× the quietest month
Top search term
mattock40K searches a year

02 · Price

A sale here is worth £16.23.

Listings sell for £16.23 on average, from £8.39 to £30.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.23 that is £4K to £8K a year per listing.

Average price
£16.23inside the $15 to $100 sweet spot
Price range
£8.39–£30.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #39 within Hand Tools. It carries 465 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
8.1%
Average rank
#39in Hand Tools
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mattock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

54

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

23%

  • Mighty Products17%
  • Srendi16%
  • Easy Shopping15%
  • Roughneck14%
  • OptiProducts12%
  • Haliaeetus3%

Demand

Mattock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Mattock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mattock40K/yr
  • pickaxe36K/yr
  • pick axe32K/yr
  • pick axe heavy duty15K/yr
  • mattock gardening tool13K/yr
  • garden pick axe6K/yr
  • pick axe for gardening12K/yr
  • pickaxe heavy duty5K/yr
  • mattock gardening tool heavy duty4K/yr
  • garden pick3K/yr

Reviews and returns

What reviews say buyers love and hate about Mattock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.15

Very small

does not fit even with a goot hammering

Awful fit

Quality-Overall14%+0.11

Poor quality control

Not good quality

Absolute rubbish

Durability13%−0.09

Broke

Broke after first use

Broke within 1 use

Ease Of Use6%+0.77

Unusable

Not ready to use

was proving difficult to remove

Add-Ons/Attachments4%−0.04

I had previosuly bought a cheaper one where the handle wasn't even attached

The shaft is not attached

the handle isnt attached

Love

Quality-Overall23%+0.11

Excellent product

Exceptional build quality

very well made a great tool

Value For Money14%+1.12

Good value

Worth the price

Excellent value for money

Strength12%+0.95

Excellent strong tool at a good price

Heavy and solid

Good strong tool

Ease Of Use10%+0.77

Easy to use

Easy to handle

easy to hold

Advertised Vs Actual Product8%+0.65

Better than expected

Exactly what you need

Good and same as on pictures

Return

0.4% Return rate 61% Fixable by listing

Size-Overall50%▅▅▇▅█▇

Very small

does not fit even with a goot hammering

Awful fit

Weight Heavy13%█▃▅▅▃▃

A little heavier than I wanted

as the head is so heavy it would slide down

Far too heavy & cumbersome

Quality-Overall6%▁▅▁█▄▃

Poor quality control

Not good quality

Absolute rubbish

Defective Material/Parts5%█▆▅▆▁▄
Advertised Vs Actual Product4%▁█▁▅▂▂

FAQ

Common Mattock questions

Answered from the same tracked data.