Is mattock profitable to sell on Amazon United Kingdom?

The niche generates £177K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +57.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the mattock niche?

20 brands and 54 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in mattock?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.

When does demand for mattock peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.

What does it cost to enter the mattock niche?

Listings span £8.39–£30.26; the average listing price is £16.23 (sweet spot $15–$100). The average incumbent carries 465 reviews — the moat a new listing must climb.

mattock

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£16.23

avg listing price — sweet spot $15–$100

Review moat

Great464.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+57.9%

90-day search growth — must beat 0% to launch

Price range

Good£8.39–£30.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£177K

£177K/yr · 173K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, mattock is a £177K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mattock market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £130K–£162K; units × avg price
Conversion rate: 6.3%
Avg BSR: #39
Page quality: 0%
Prime: 71%
Sponsored: 86%
Out of stock: 8.1%
Avg brand age: 45 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

23%

Mighty Products17%
Srendi16%
Easy Shopping15%
Roughneck14%
OptiProducts12%
Haliaeetus3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +57.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Open Trend

Top mattock search terms

mattock40K/yr +44.4%4.7% conv.
pickaxe36K/yr +67.1%4.2% conv.
pick axe32K/yr +63.4%4.0% conv.
pick axe heavy duty15K/yr +70.5%5.5% conv.
mattock gardening tool13K/yr +49.3%5.0% conv.
garden pick axe6K/yr +75.4%5.8% conv.
pick axe for gardening12K/yr +50.6%5.0% conv.
pickaxe heavy duty5K/yr +44.4%4.8% conv.
mattock gardening tool heavy duty4K/yr +63.3%5.3% conv.
garden pick3K/yr +97.6%4.8% conv.

All search terms

Top mattock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Srendi Heavy Duty Mattock 5lb Head and 36 Solid Wooden Handle

Srendi£16.734.6★859 rev

Easy Shopping 5lb Mattock Pickaxe with Fibreglass Handle Heavy Duty Non-Slip Ideal for Gardening & Builder Work 92cm Length

Easy Shopping£16.713.8★95 rev

Roughneck ROU64352 Pick Axe With Fibreglass Handle 5lbs/2.27kg

Roughneck£22.124.7★577 rev

OptiProducts£8.534.3★149 rev

Mighty Pick Mattock 5lb Steel Head +Heavy Duty Fibreglass Handle shaft 90cm- 36in

Mighty Products£28.504.7★461 rev

Newest

by launch date

WY8 Heavy Duty Pick Axe 2.8kg with 85cm Solid Beechwood Handle - Forged Steel Dual Head Pickaxe & Mattock - Professional Garden Digging Tool for Breaking Tough Ground Roots and Rocks

WY8£18.915 rev

1mo ago

Mini Pick Mattock 0.88lb with Fiberglass Handle for Digging & Weeding

Mighty Products£8.394 rev

2mo ago

NAUKII 2pcs Garden Hoe Anti-slip Comfort Grip Hoe Garden Tool Long-Lasting Durability Mattock

NAUKII£19.0794 rev

10mo ago

Berry&Bird Stainless Steel Pick Axe Heavy Duty Gardening Pickaxe with Ergonomic Ash Wooden Handle Leather Lanyard & Diamond-Shaped Mattock Hoe for Digging Loosening Soil Transplanting

Berry&Bird£17.799 rev

1y ago

5lb Mattock Pickaxe Digging Hoe with Fibreglass Handle Heavy Duty Non-Slip Ideal for Gardening & Builder Work 92cm Length

OptiProducts£17.8865 rev

1y ago

What buyers say about mattock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Value For Money14%

“Good value”

Strength12%

“Excellent strong tool at a good price”

Ease Of Use10%

“Easy to use”

Advertised Vs Actual Product8%

“Better than expected”

Durability5%

“As described well made very durable arrived on time at a good price”

Weight Light5%

“Good amount of weight”

Size-Overall4%

“Good size”

Cutting/Trimming3%

“Brilliant tool for turning over soil”

Material Quality3%

“Great value solid construction used for sons mountain bike tracks”

What buyers complain about

Size-Overall24%

“Very small”

Quality-Overall14%

“Poor quality control”

Durability13%

“Broke”

Ease Of Use6%

“Unusable”

Add-Ons/Attachments4%

“I had previosuly bought a cheaper one where the handle wasn't even attached”

Weight Heavy4%

“A little heavier than I wanted”

Grip3%

“crushing your fingers”

Wood Quality3%

“Handle is wooden”

Assembly/Installation3%

“Poor quality -assembly required”

Flexibility2%

“not enough to shift those roots”

Top return reasons

Size-Overall50%

Weight Heavy13%

Quality-Overall6%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Durability4%