Matter Smart Plug
brand-locked demand (top 5 brands take 97% of clicks) — Matter Smart Plug doesn't clear our bar today.
Flapen Score
Is Matter Smart Plug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Matter Smart Plug is a £193K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 46/100.
Matter Smart Plug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.6% over the last 90 days and 6.5% of searches end in a purchase.
£193K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Matter Smart Plug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tapo P110M Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor MATTER Certified App Remote Control Voice Control Alexa Plug Works with Alexa & Google Away Mode Compact Design
- Price
- £7.97
- Rating
- 4.6/5
- Reviews
- 772
- Age
- 2y ago
Tapo P110M (4-pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor MATTER Certified App Remote Control Alexa Voice Control with Alexa & Google Away Mode Compact Design
- Price
- £28.80
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 1y ago
Meross MSS315 Matter Smart Plug Mini with Energy Monitoring 4-Pack
- Price
- £37.42
- Rating
- 4.3/5
- Reviews
- 1,039
- Age
- 2y ago
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Meross MSS305 Mini Smart Plug with Energy Monitoring 2-Pack
- Price
- £15.42
- Rating
- 4.6/5
- Reviews
- 1,207
- Age
- 2y ago
Trending
90-day click momentum
Amythe School Bag for Boys Grades 2-5 Children School Backpack 25 L Ergonomic Waterproof Casual Backpack with Tag for Boys 8-12 Years for School & Travel blue-green 42 cm x 30 cm x 20 cm
- Price
- £22.29
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
NEW Tapo TP11(4-pack) Smart Plug Alexa Plug with Energy Monitoring WiFi Plug Away Mode App Remote Control Voice Control with Alexa & Google Compact Design Easy Setup Auto On-Off
- Price
- £25.73
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 2mo ago
Philips Hue Smart Plug for Smart Home Automation. Works with Alexa Google Assistant and Apple Homekit White
- Price
- £22.23
- Rating
- 4.7/5
- Reviews
- 1,442
- Age
- 4y ago
SONOFF WiFi Smart Plug Socket Mini Smart Socket with Energy Power Monitoring Remote Control Schedule Functions Works with Alexa/Google Home and IFTTT 2.4 GHz No Hub Required S60TPG
- Price
- £8.19
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 3y ago
Meross Smart Power Strip with USB 6 AC Outlets and 4 USB Ports Alexa extension lead Compatible with Alexa Google SmartThings 2.4GHz WiFi (Packaging may vary)
- Price
- £30.24
- Rating
- 4.3/5
- Reviews
- 986
- Age
- 4y ago
Newest
by launch dateNEW Tapo TP11(4-pack) Smart Plug Alexa Plug with Energy Monitoring WiFi Plug Away Mode App Remote Control Voice Control with Alexa & Google Compact Design Easy Setup Auto On-Off
- Price
- £25.73
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 2mo ago
Amythe School Bag for Boys Grades 2-5 Children School Backpack 25 L Ergonomic Waterproof Casual Backpack with Tag for Boys 8-12 Years for School & Travel blue-green 42 cm x 30 cm x 20 cm
- Price
- £22.29
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack
- Price
- £7.96
- Rating
- 4.0/5
- Reviews
- 229
- Age
- 7mo ago
Tapo P110 (4-Pack) Smart Plug WiFi Plug Energy Monitoring Electricity Usage Monitor App Remote Control Alexa Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing
- Price
- £23.59
- Rating
- 4.5/5
- Reviews
- 3,181
- Age
- 11mo ago
Tapo P304M Smart Plug Power Strip Energy Monitoring MATTER Certified Surge Protection Zero-Crossing Detection Remote Control Voice Control with Apple Alexa Google Schedule and Timer Away Mode
- Price
- £23.18
- Rating
- 4.8/5
- Reviews
- 725
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 flat
Sellers
78
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
1%
- meross46%
- Tapo35%
- Amazon Basics10%
- Eightree5%
- Amythe2%
- Philips Hue2%
- Open — no brand owns it (1 brand, 1%)
Matter Smart Plug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Matter Smart Plug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- meross smart plug57K/yr
- matter smart plug20K/yr
- tapo p110m15K/yr
- homekit smart plug10K/yr
- p110m5K/yr
- homekit plug6K/yr
- smart plug apple homekit8K/yr
- smart plug homekit5K/yr
- smart plug matter4K/yr
- matter plug3K/yr
What reviews say buyers love and hate about Matter Smart Plug
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Easy set up”
“Excellent Product”
“Great plug”
“Easy to use”
“Easy to Connect”
What buyers complain about
71% of reviews“Doesn't connect”
“after a few months they just fail”
“Overpriced for what it is”
“Issues with set up”
“Doesnt work”
Matter Smart Plug return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Matter Smart Plug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
