Matter Smart Plug

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-28.6%

Conversion, latest week

6.5%

Market size, estimated

£193Ka year

Top search term

meross smart plug57K searches a year

Listings sell for £20.50 on average, from £7.96 to £37.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £20.50 that is £5K to £10K a year per listing.

Average price

£20.50inside the $15 to $100 sweet spot

Price range

£7.96–£37.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #68 within Electrical. It carries 3,830 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

18.9%

Average rank

#68in Electrical

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,830per listing

Listings tracked

25

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months