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Matter Hub

Fail

Shoppers spend only $50K a year here, so Matter Hub is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£50K/yr54K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
70%top-5 click share · 9 brands · 81 sellers

Flapen Score

Matter Hub against its category

The dotted line is the DIY & Tools average. Past it, Matter Hub is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matter Hub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matter Hub 54K times last year and spent an estimated £50K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
2.5%
Market size, estimated
£50Ka year
Top search term
matter hub16K searches a year

02 · Price

A sale here is worth £37.20.

Listings sell for £37.20 on average, from £8.81 to £92.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £37.20 that is £4K to £9K a year per listing.

Average price
£37.20inside the $15 to $100 sweet spot
Price range
£8.81–£92.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #88 within Electrical. It carries 4,684 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#88in Electrical
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,684per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Matter Hub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

81

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • SONOFF39%
  • Aqara31%
  • Nabu Casa9%
  • meross7%
  • BENEXMART4%
  • SwitchBot4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Matter Hub search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Matter Hub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matter hub16K/yr
  • thread border router10K/yr
  • zigbee dongle9K/yr
  • sonoff zigbee 3.0 usb dongle plus4K/yr
  • smartthings hub5K/yr
  • zigbee usb4K/yr
  • zigbee coordinator3K/yr
  • zigbee usb dongle3K/yr

Reviews and returns

What reviews say buyers love and hate about Matter Hub

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.12

Avoid - low quality locks

Poor quality spend the extra money

Shame that Meross ships such a low quality device with the hub

Functionality-Overall12%−0.23

Just did not provide the features promised

did not work

no improvement

Connectivity-Overall11%+0.21

Junk, couldn't connect

is so difficult to re-connect

Trying to connect the bridge x is impossible

Compatibility-Overall9%−0.06

Not fit for purpose

This doesn't work with Tuya-compatible devices

it said the device wasn't compatible

Value For Money9%+0.40

Also paid £50 here on Amazon which is not the cheapest

Not worth the money

overpriced

Love

Connectivity-Overall20%+0.21

Connection has been stable

everything connected beautifully

Ive had no connection issues at all

Assembly/Installation13%+0.58

Setup – mostly smooth

Easy to install

Easy set up

Compatibility-Overall11%−0.06

Works correctly with Apple Home once set up

Simple setup and good interoperability

Also I have pair this up to home assistant great job

Value For Money8%+0.40

Good value for money

Value for Money

Amazing value

Advertised Vs Actual Product7%+0.94

Works as advertised

As described

It does what it says it will do

Return

5.1% Return rate 2% Fixable by listing

Compatibility-Overall37%▇▇███▆

Not fit for purpose

This doesn't work with Tuya-compatible devices

it said the device wasn't compatible

Connectivity-Overall27%█▇▇▆▇█

Junk, couldn't connect

is so difficult to re-connect

Trying to connect the bridge x is impossible

Functionality-Overall13%▅█▇█▆▅

Just did not provide the features promised

did not work

no improvement

Defective Material/Parts5%▅▄▅▆▂█
Advertised Vs Actual Product2%▃█▃▄▃▇

FAQ

Common Matter Hub questions

Answered from the same tracked data.