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Matter Hub

Fail

Shoppers spend an estimated $50K a year here, so Matter Hub is a Fail.

Flapen Score
35
35 / 100
Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 49
Market size
£50K/yr54K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
70%top-5 click share · 9 brands · 81 sellers

Flapen Score

Matter Hub against its category

The dotted line is the DIY & Tools average. Past it, Matter Hub is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matter Hub market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matter Hub 54K times last year and spent an estimated £50K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
2.5%
Market size, estimated
£50Ka year
Top search term
matter hub16K searches a year

02 · Price

A sale here is worth £37.20.

Listings sell for £37.20 on average, from £8.81 to £92.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £37.20 that is £4K to £9K a year per listing.

Average price
£37.20inside the $15 to $100 sweet spot
Price range
£8.81–£92.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
5.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #88 within Electrical. It carries 4,684 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#88in Electrical
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,684per listing
Listings tracked
17

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Matter Hub products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

81

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

6%

  • SONOFF39%
  • Aqara31%
  • Nabu Casa9%
  • meross7%
  • BENEXMART4%
  • SwitchBot4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Matter Hub search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Matter Hub search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • matter hub16K/yr
  • thread border router10K/yr
  • zigbee dongle9K/yr
  • sonoff zigbee 3.0 usb dongle plus4K/yr
  • smartthings hub5K/yr
  • zigbee usb4K/yr
  • zigbee coordinator3K/yr
  • zigbee usb dongle3K/yr

Reviews and returns

What reviews say buyers love and hate about Matter Hub

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Connectivity-Overall”
13%of negative reviews mention “Quality-Overall”
5.1%of orders come back
“Avoid - low quality locks”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Matter Hub questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data