Matter Hub
FailShoppers spend an estimated $50K a year here, so Matter Hub is a Fail.
- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £50K/yr54K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 81 sellers
Flapen Score
Matter Hub against its category
The dotted line is the DIY & Tools average. Past it, Matter Hub is stronger. Inside it, weaker.
Market
The Matter Hub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matter Hub 54K times last year and spent an estimated £50K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £50Ka year
- Top search term
- matter hub16K searches a year
02 · Price
A sale here is worth £37.20.
Listings sell for £37.20 on average, from £8.81 to £92.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £37.20 that is £4K to £9K a year per listing.
- Average price
- £37.20inside the $15 to $100 sweet spot
- Price range
- £8.81–£92.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #88 within Electrical. It carries 4,684 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #88in Electrical
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,684per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Matter Hub products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SONOFF Universal Zigbee 3.0 USB Dongle Plus Gateway with Antenna for Home Assistant IoBroker Zigbee2MQTT
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 4y ago

Aqara Smart Hub M100 for Automation Matter Controller Thread Border Router Features Aqara Zigbee (Not third-party) Wi-Fi Supports Apple Homekit Home Assistant Alexa Google Home IFTTT
- Price
- £18.74
- Rating
- 4.2/5
- Reviews
- 869
- Age
- 1y ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8mo ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Home Assistant Amazon Alexa SmartThings Google Home
- Price
- £50.83
- Rating
- 4.2/5
- Reviews
- 266
- Age
- 11mo ago

Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago

SONOFF Zigbee Bridge Pro Hub Wi-Fi & Zigbee Dual-protocol App Control Multi-device Management Compatible with SONOFF Devices
- Price
- £17.94
- Rating
- 4.1/5
- Reviews
- 2,412
- Age
- 4y ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Home Assistant Amazon Alexa SmartThings Google Home
- Price
- £50.83
- Rating
- 4.2/5
- Reviews
- 266
- Age
- 11mo ago

SwitchBot Hub Mini Matter Enabled Smart IR Blaster Hub & Home Smart Devices Works with Alexa/Google Home/Apple Home Control IR Appliances via App Link SwitchBot Devices 2.4GHz Wi-Fi Only
- Price
- £47.01
- Rating
- 4.3/5
- Reviews
- 55,425
- Age
- 10mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8mo ago
Newest
by launch date
Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8mo ago

SwitchBot Hub Mini Matter Enabled Smart IR Blaster Hub & Home Smart Devices Works with Alexa/Google Home/Apple Home Control IR Appliances via App Link SwitchBot Devices 2.4GHz Wi-Fi Only
- Price
- £47.01
- Rating
- 4.3/5
- Reviews
- 55,425
- Age
- 10mo ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Home Assistant Amazon Alexa SmartThings Google Home
- Price
- £50.83
- Rating
- 4.2/5
- Reviews
- 266
- Age
- 11mo ago

Meross MSH450 Smart Matter Hub with 110dB Alarm Smart Home Bridge (2.4GHz WiFi & Ethernet Connection) Supports 32 Meross Devices Works with Apple HomeKit Alexa Google Assistant Home Assistant
- Price
- £15.08
- Rating
- 3.9/5
- Reviews
- 114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
81
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
6%
- SONOFF39%
- Aqara31%
- Nabu Casa9%
- meross7%
- BENEXMART4%
- SwitchBot4%
- Open — no brand owns it (3 brands, 6%)
Demand
Matter Hub search demand
Weekly searches over the year. Pick a range.
Search terms
Top Matter Hub search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matter hub16K/yr
- thread border router10K/yr
- zigbee dongle9K/yr
- sonoff zigbee 3.0 usb dongle plus4K/yr
- smartthings hub5K/yr
- zigbee usb4K/yr
- zigbee coordinator3K/yr
- zigbee usb dongle3K/yr
Reviews and returns
What reviews say buyers love and hate about Matter Hub
We read the reviews and the return reasons for every product selling here.
“Avoid - low quality locks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matter Hub questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








