- Flapen Score
- 35 / 100Ranks 2,091 of 2,225 DIY & Tools niches · −14 vs the category median of 4935
- Market size
- £50K/yr54K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 81 sellers
Flapen Score
Matter Hub against its category
The dotted line is the DIY & Tools average. Past it, Matter Hub is stronger. Inside it, weaker.
Market
The Matter Hub market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matter Hub 54K times last year and spent an estimated £50K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £50Ka year
- Top search term
- matter hub16K searches a year
02 · Price
A sale here is worth £37.20.
Listings sell for £37.20 on average, from £8.81 to £92.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £37.20 that is £4K to £9K a year per listing.
- Average price
- £37.20inside the $15 to $100 sweet spot
- Price range
- £8.81–£92.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 5.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #88 within Electrical. It carries 4,684 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #88in Electrical
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,684per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Matter Hub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SONOFF Universal Zigbee 3.0 USB Dongle Plus Gateway with Antenna for Home Assistant IoBroker Zigbee2MQTT
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 4y ago

Aqara Smart Hub M100 for Automation Matter Controller Thread Border Router Features Aqara Zigbee (Not third-party) Wi-Fi Supports Apple Homekit Home Assistant Alexa Google Home IFTTT
- Price
- £18.74
- Rating
- 4.2/5
- Reviews
- 869
- Age
- 1y ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8mo ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Home Assistant Amazon Alexa SmartThings Google Home
- Price
- £50.83
- Rating
- 4.2/5
- Reviews
- 266
- Age
- 11mo ago

Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago
Trending
90-day click momentum
Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago

SONOFF Zigbee Bridge Pro Hub Wi-Fi & Zigbee Dual-protocol App Control Multi-device Management Compatible with SONOFF Devices
- Price
- £17.94
- Rating
- 4.1/5
- Reviews
- 2,412
- Age
- 4y ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Home Assistant Amazon Alexa SmartThings Google Home
- Price
- £50.83
- Rating
- 4.2/5
- Reviews
- 266
- Age
- 11mo ago

SwitchBot Hub Mini Matter Enabled Smart IR Blaster Hub & Home Smart Devices Works with Alexa/Google Home/Apple Home Control IR Appliances via App Link SwitchBot Devices 2.4GHz Wi-Fi Only
- Price
- £47.01
- Rating
- 4.3/5
- Reviews
- 55,425
- Age
- 10mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8mo ago
Newest
by launch date
Home Assistant Connect ZBT-2 | Connect Zigbee Thread or Matter Devices to Home Assistant | Official Hardware
- Price
- £47.60
- Rating
- 4.8/5
- Reviews
- 237
- Age
- 7mo ago

SONOFF Zigbee 3.0 & Thread Dongle Lite (EFR32MG21) | USB Stick Coordinator for Home Assistant & Zigbee2MQTT | Compact Gateway with Easy Firmware Flashing & Extension Cable
- Price
- £15.41
- Rating
- 4.4/5
- Reviews
- 335
- Age
- 8mo ago

SwitchBot Hub Mini Matter Enabled Smart IR Blaster Hub & Home Smart Devices Works with Alexa/Google Home/Apple Home Control IR Appliances via App Link SwitchBot Devices 2.4GHz Wi-Fi Only
- Price
- £47.01
- Rating
- 4.3/5
- Reviews
- 55,425
- Age
- 10mo ago

Aqara Smart Hub M200 Matter Controller Thread Border Router Featuring Aqara Zigbee Bluetooth Wi-Fi PoE IR Supports Apple HomeKit Home Assistant Amazon Alexa SmartThings Google Home
- Price
- £50.83
- Rating
- 4.2/5
- Reviews
- 266
- Age
- 11mo ago

Meross MSH450 Smart Matter Hub with 110dB Alarm Smart Home Bridge (2.4GHz WiFi & Ethernet Connection) Supports 32 Meross Devices Works with Apple HomeKit Alexa Google Assistant Home Assistant
- Price
- £15.08
- Rating
- 3.9/5
- Reviews
- 114
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
81
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- SONOFF39%
- Aqara31%
- Nabu Casa9%
- meross7%
- BENEXMART4%
- SwitchBot4%
- Open — no brand owns it (3 brands, 6%)
Demand
Matter Hub search demand
Weekly searches over the year. Pick a range.
Search terms
Top Matter Hub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matter hub16K/yr
- thread border router10K/yr
- zigbee dongle9K/yr
- sonoff zigbee 3.0 usb dongle plus4K/yr
- smartthings hub5K/yr
- zigbee usb4K/yr
- zigbee coordinator3K/yr
- zigbee usb dongle3K/yr
Reviews and returns
What reviews say buyers love and hate about Matter Hub
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Avoid - low quality locks
Poor quality spend the extra money
Shame that Meross ships such a low quality device with the hub
Just did not provide the features promised
did not work
no improvement
Junk, couldn't connect
is so difficult to re-connect
Trying to connect the bridge x is impossible
Not fit for purpose
This doesn't work with Tuya-compatible devices
it said the device wasn't compatible
Also paid £50 here on Amazon which is not the cheapest
Not worth the money
overpriced
Love
Connection has been stable
everything connected beautifully
Ive had no connection issues at all
Setup – mostly smooth
Easy to install
Easy set up
Works correctly with Apple Home once set up
Simple setup and good interoperability
Also I have pair this up to home assistant great job
Good value for money
Value for Money
Amazing value
Works as advertised
As described
It does what it says it will do
Return
5.1% Return rate 2% Fixable by listing
Not fit for purpose
This doesn't work with Tuya-compatible devices
it said the device wasn't compatible
Junk, couldn't connect
is so difficult to re-connect
Trying to connect the bridge x is impossible
Just did not provide the features promised
did not work
no improvement
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matter Hub questions
Answered from the same tracked data.








