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Matt Spray Paint

prices mostly outside the sweet spot ($4.43–$14.82) — Matt Spray Paint doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 14Growth 54Conversion 36Competition 68Returns 96Price range 0Avg price 24Brand share 47Review moat 35Quality gap 62
This niche Category average

Is Matt Spray Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Matt Spray Paint is a £55K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.

Matt Spray Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +27.0% over the last 90 days and 2.8% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr8K
Search volume / yr+27.0%219K
Conversion rate2.8%
Avg price£8.80

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 86
Top-5 product click share44%
Open market23%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement41%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews2,974

Top Matt Spray Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

86

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

20%

  • Rust-Oleum52%
  • JENOLITE9%
  • Liquitex6%
  • CARROLL5%
  • Jacquard4%
  • Nitromors3%

Matt Spray Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume219KCVR2.8%Products34Brands17Top 5 Brands77%OOS Rate9.8%Rating4.4★Reviews2,974Avg BSR#97
6K4KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Matt Spray Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rustoleum spray paint60K/yr
  • rustoleum27K/yr
  • antique brass spray paint17K/yr
  • brass spray paint19K/yr
  • rust oleum spray7K/yr
  • antique gold spray paint17K/yr
  • rust oleum12K/yr
  • rust-oleum spray paint9K/yr
  • antique brass spray paint for metal9K/yr
  • brass spray paint for metal9K/yr

What reviews say buyers love and hate about Matt Spray Paint

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Color16%

Good colour

Quality-Overall15%

Great product, does what it says on the tin

Paint Quality14%

A great clear coating

Ease Of Use11%

Easy to use

Value For Money7%

Fair price and quick delivery

What buyers complain about

69% of reviews
Spray/Flow18%

The spray button did not work

Color13%

it looks quite dark

Paint Quality9%

Just 2 bursts of paint

Quality-Overall8%

Looks so cheap

Jamming/Clogging5%

it was jammed

Matt Spray Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
36%
2Spray/Flow
21%
3Paint Quality
12%
4Functionality-Overall
6%
5Leak-Proof
4%

Common Matt Spray Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matt Spray Paint 47/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +27.0% over the last 90 days.
Search demand for Matt Spray Paint on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.