Matt Spray Paint
FailPrices span $4.43–$14.82, mostly outside the sweet spot, so Matt Spray Paint is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £55K/yr219K searches / yr
- 90-day growth
- +27.0%search demand this quarter
- Competition
- 44%top-5 click share · 17 brands · 86 sellers
Flapen Score
Matt Spray Paint against its category
The dotted line is the DIY & Tools average. Past it, Matt Spray Paint is stronger. Inside it, weaker.
Market
The Matt Spray Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matt Spray Paint 219K times last year and spent an estimated £55K. The top 5 brands take 77% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- +27.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £55Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- rustoleum spray paint60K searches a year
02 · Price
A sale here is worth £8.80.
Listings sell for £8.80 on average, from £4.43 to £14.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.80 that is £880 to £2K a year per listing.
- Average price
- £8.80under the $15 to $100 sweet spot
- Price range
- £4.43–£14.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £880–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
41% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #97 within Painting Supplies, Tools & Wall Treatments. It carries 2,974 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 94%
- Out of stock, average day
- 9.8%
- Average rank
- #97in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,974per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Matt Spray Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Matt Black
- Price
- £7.18
- Rating
- 4.6/5
- Reviews
- 3,272
- Age
- 19y ago
Rust-Oleum 400ml Metallic Spray Paint Aerosol - Elegant Gold
- Price
- £7.41
- Rating
- 4.6/5
- Reviews
- 4,653
- Age
- 17y ago
Liquitex 4450237 Professional Spray Paint 400 ml Iridescent Antique Gold
- Price
- £10.33
- Rating
- 3.7/5
- Reviews
- 491
- Age
- 13y ago
JENOLITE Cast Bronze Spray Paint | 400ml | Textured Cast Bronze Effect Paint | Realistic Metallic Paint | Multi Surface Spray Paint | Ideal For DIY Projects Crafting Ornaments & Much More
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 641
- Age
- 4y ago
Paint Factory 400ml Professional Quality Fantastic Finish All-Purpose Interior Exterior Household Spray Paint for Wood Metal Plastic Ceramics & More (Metallic Gold)
- Price
- £4.43
- Rating
- 4.6/5
- Reviews
- 1,324
- Age
- 7y ago
Trending
estimated 90-day click momentum
Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Sage Green Gloss
- Price
- £7.23
- Rating
- 4.5/5
- Reviews
- 636
- Age
- 17y ago
JENOLITE Directorust Spray Paint Satin Finish | SAGE GREEN | 400ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 130 70 20
- Price
- £10.46
- Rating
- 4.5/5
- Reviews
- 4,703
- Age
- 4y ago
JENOLITE Directorust Metallic Gloss Spray Paint | GOLD | 400ml | Multi-Surface Copper Spray Paint for Metal Wood Plastic | All-In-OnePrimer Undercoat and Topcoat | Interior & Exterior
- Price
- £10.23
- Rating
- 4.4/5
- Reviews
- 2,226
- Age
- 5y ago
Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml
- Price
- £13.27
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 4y ago
Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Dark Grey
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 2,089
- Age
- 17y ago
Newest
by launch date
Bartoline Cast Bronze Paint 400ml Gloss Finish - Realistic Bronze Effect Spray Paint for Metal Wood Plastic and Ceramics Indoor and Outdoor Use
- Price
- £10.07
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 11mo ago
VGSEBA Acrylic Paint Metallic Brass Non Toxic Non Fading
- Price
- £9.66
- Rating
- 4.5/5
- Reviews
- 3,015
- Age
- 2y ago
JENOLITE Cast Bronze Spray Paint | 400ml | Textured Cast Bronze Effect Paint | Realistic Metallic Paint | Multi Surface Spray Paint | Ideal For DIY Projects Crafting Ornaments & Much More
- Price
- £10.96
- Rating
- 4.5/5
- Reviews
- 641
- Age
- 4y ago
Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml
- Price
- £13.27
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 4y ago
Nitromors Anti-Rust Smooth Finish Metal Spray Paint No Primer Required Gold 500 ml
- Price
- £10.53
- Rating
- 4.3/5
- Reviews
- 305
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
86
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 84%
Open market
20%
- Rust-Oleum52%
- JENOLITE9%
- Liquitex6%
- CARROLL5%
- Jacquard4%
- Nitromors3%
Demand
Matt Spray Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Matt Spray Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rustoleum spray paint60K/yr
- rustoleum27K/yr
- antique brass spray paint17K/yr
- brass spray paint19K/yr
- rust oleum spray7K/yr
- antique gold spray paint17K/yr
- rust oleum12K/yr
- rust-oleum spray paint9K/yr
- antique brass spray paint for metal9K/yr
- brass spray paint for metal9K/yr
Reviews and returns
What reviews say buyers love and hate about Matt Spray Paint
We read the reviews and the return reasons for every product selling here.
“The spray button did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matt Spray Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data