matt spray paint
Skip itPrices mostly outside the sweet spot ($4.43–$14.82) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,973.62avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.80avg listing price — sweet spot $15–$100
Market size
Bad£55K£55K/yr · 219K searches
Price range
Bad£4.43–£14.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matt spray paint is a £55K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
matt spray paint market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £53K–£70K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 41%
- Out of stock
- 9.8%
- Avg brand age
- 73 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
86
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
20%
- Rust-Oleum52%
- JENOLITE9%
- Liquitex6%
- CARROLL5%
- Jacquard4%
- Nitromors3%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +27.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top matt spray paint search terms
- rustoleum spray paint60K/yr
- rustoleum27K/yr
- antique brass spray paint17K/yr
- brass spray paint19K/yr
- rust oleum spray7K/yr
- antique gold spray paint17K/yr
- rust oleum12K/yr
- rust-oleum spray paint9K/yr
- antique brass spray paint for metal9K/yr
- brass spray paint for metal9K/yr
Top matt spray paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Matt Black
Rust-Oleum£7.184.6★3,272 rev
Rust-Oleum 400ml Metallic Spray Paint Aerosol - Elegant Gold
Rust-Oleum£7.414.6★4,653 rev
Liquitex 4450237 Professional Spray Paint 400 ml Iridescent Antique Gold
Liquitex£10.333.7★491 rev
JENOLITE Cast Bronze Spray Paint | 400ml | Textured Cast Bronze Effect Paint | Realistic Metallic Paint | Multi Surface Spray Paint | Ideal For DIY Projects Crafting Ornaments & Much More
JENOLITE£10.964.5★641 rev
Paint Factory 400ml Professional Quality Fantastic Finish All-Purpose Interior Exterior Household Spray Paint for Wood Metal Plastic Ceramics & More (Metallic Gold)
CARROLL£4.434.6★1,324 rev
Newest
by launch date
Bartoline Cast Bronze Paint 400ml Gloss Finish - Realistic Bronze Effect Spray Paint for Metal Wood Plastic and Ceramics Indoor and Outdoor Use
Bartoline£10.0780 rev
VGSEBA Acrylic Paint Metallic Brass Non Toxic Non Fading
VGSEBA£9.663,015 rev
JENOLITE Cast Bronze Spray Paint | 400ml | Textured Cast Bronze Effect Paint | Realistic Metallic Paint | Multi Surface Spray Paint | Ideal For DIY Projects Crafting Ornaments & Much More
JENOLITE£10.96641 rev
Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml
Rust-Oleum£13.271,422 rev
Nitromors Anti-Rust Smooth Finish Metal Spray Paint No Primer Required Gold 500 ml
Nitromors£10.53305 rev
Trending
90-day click momentum
Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Sage Green Gloss
Rust-Oleum£7.234.5★
JENOLITE Directorust Spray Paint Satin Finish | SAGE GREEN | 400ml | Direct To Rust Spray Paint For Metal | All-In-One Multi Surface Paint for Metal Wood Plastic Ceramic | RAL 130 70 20
JENOLITE£10.464.5★
JENOLITE Directorust Metallic Gloss Spray Paint | GOLD | 400ml | Multi-Surface Copper Spray Paint for Metal Wood Plastic | All-In-OnePrimer Undercoat and Topcoat | Interior & Exterior
JENOLITE£10.234.4★
Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml
Rust-Oleum£13.274.4★
Rust-Oleum 400ml Painters Touch Spray Paint Aerosol - Dark Grey
Rust-Oleum£6.994.6★
What buyers say about matt spray paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good colour”
“Great product, does what it says on the tin”
“A great clear coating”
“Easy to use”
“Fair price and quick delivery”
“Really nice paint for up cycling furniture”
“It was easy to spray on”
“Dried Quickly”
“Good coverage”
“Good effect”
What buyers complain about
“The spray button did not work”
“it looks quite dark”
“Just 2 bursts of paint”
“Looks so cheap”
“it was jammed”
“Smaller than expected”
“Can leaked”
“not turned up at all”
“not outdoor use”
“Expensive item to never have had the use of”
Top return reasons
Common questions
- Is matt spray paint profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the matt spray paint niche?
- 17 brands and 86 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in matt spray paint?
- Top complaints mined from reviews: Spray/Flow, Color, Paint Quality. The return rate is 0.8%.
- When does demand for matt spray paint peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the matt spray paint niche?
- Listings span £4.43–£14.82; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 2,974 reviews — the moat a new listing must climb.