Matt Black Paint
prices mostly outside the sweet spot ($3.86–$15.48) — Matt Black Paint doesn't clear our bar today.
Flapen Score
Is Matt Black Paint profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Matt Black Paint is a £50K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Matt Black Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.7% over the last 90 days and 10.3% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Matt Black Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago
RUSTINS Quick Drying Matt Black Paint 250ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 19y ago
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Trending
90-day click momentum
Multi Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2mo ago
Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
- Price
- £9.30
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago
RUSTINS Masonry Paint Matt Black 250ml
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 3,689
- Age
- 10y ago
RUSTINS Matt Black Paint 1L- DIY-Friendly High-Coverage and Long-Lasting Finish for Any Project
- Price
- £13.63
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 19y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Newest
by launch dateMulti Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2mo ago
Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
- Price
- £9.30
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
97
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
16%
- RUSTINS25%
- Johnstone's24%
- THE ONE18%
- Inspired Essentials7%
- 1516%
- PEBBLE HUG5%
- Open — no brand owns it (8 brands, 16%)
Matt Black Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Matt Black Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- matt black paint24K/yr
- black matt paint18K/yr
- matt black metal paint7K/yr
- matt black paint for metal3K/yr
- matte black paint3K/yr
What reviews say buyers love and hate about Matt Black Paint
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“The paint applies smoothly”
“Excellent quality, quick drying easy to get off my hands”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Did the job”
“Covers well”
What buyers complain about
72% of reviews“This paint does not cover well”
“it's small”
“Rather expensive for the amount received”
“It took a bit of time to remove the loose rust”
“get the smell from them”
Matt Black Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Matt Black Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
