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Matt Black Paint

Fail

Prices span $3.86–$15.48, mostly outside the sweet spot, so Matt Black Paint is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£50K/yr54K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
60%top-5 click share · 14 brands · 97 sellers

Flapen Score

Matt Black Paint against its category

The dotted line is the DIY & Tools average. Past it, Matt Black Paint is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matt Black Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matt Black Paint 54K times last year and spent an estimated £50K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
10.3%
Market size, estimated
£50Ka year
Peak month
October1.6× the quietest month
Top search term
matt black paint24K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £3.86 to £15.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.82 that is £882 to £2K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£3.86–£15.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£882–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #183 within Painting Supplies, Tools & Wall Treatments. It carries 4,136 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
3.1%
Average rank
#183in Painting Supplies, Tools & Wall Treatments
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,136per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Matt Black Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

97

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

16%

  • RUSTINS25%
  • Johnstone's24%
  • THE ONE18%
  • Inspired Essentials7%
  • 1516%
  • PEBBLE HUG5%
  • Open — no brand owns it (8 brands, 16%)

Demand

Matt Black Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Matt Black Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • matt black paint24K/yr
  • black matt paint18K/yr
  • matt black metal paint7K/yr
  • matt black paint for metal3K/yr
  • matte black paint3K/yr

Reviews and returns

What reviews say buyers love and hate about Matt Black Paint

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Paint Quality”
23%of negative reviews mention “Paint Quality”
0.7%of orders come back
“This paint does not cover well”
A buyer, on “Paint Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Matt Black Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data