Matt Black Paint
FailPrices span $3.86–$15.48, mostly outside the sweet spot, so Matt Black Paint is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £50K/yr54K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 97 sellers
Flapen Score
Matt Black Paint against its category
The dotted line is the DIY & Tools average. Past it, Matt Black Paint is stronger. Inside it, weaker.
Market
The Matt Black Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matt Black Paint 54K times last year and spent an estimated £50K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £50Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- matt black paint24K searches a year
02 · Price
A sale here is worth £8.82.
Listings sell for £8.82 on average, from £3.86 to £15.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.82 that is £882 to £2K a year per listing.
- Average price
- £8.82under the $15 to $100 sweet spot
- Price range
- £3.86–£15.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £882–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #183 within Painting Supplies, Tools & Wall Treatments. It carries 4,136 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 82%
- Out of stock, average day
- 3.1%
- Average rank
- #183in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,136per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Matt Black Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago
RUSTINS Quick Drying Matt Black Paint 250ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 19y ago
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Trending
90-day click momentum
Multi Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2mo ago
Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
- Price
- £9.30
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago
RUSTINS Masonry Paint Matt Black 250ml
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 3,689
- Age
- 10y ago
RUSTINS Matt Black Paint 1L- DIY-Friendly High-Coverage and Long-Lasting Finish for Any Project
- Price
- £13.63
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 19y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Newest
by launch dateMulti Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2mo ago
Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
- Price
- £9.30
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
97
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
16%
- RUSTINS25%
- Johnstone's24%
- THE ONE18%
- Inspired Essentials7%
- 1516%
- PEBBLE HUG5%
- Open — no brand owns it (8 brands, 16%)
Demand
Matt Black Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Matt Black Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matt black paint24K/yr
- black matt paint18K/yr
- matt black metal paint7K/yr
- matt black paint for metal3K/yr
- matte black paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Matt Black Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This paint does not cover well
Paint isnt what it says
Poor quality paint
it's small
It's a small pot
Yes the tin is small
Rather expensive for the amount received
Absolute rubbish at a high price
Overpriced for such a tiny amount
It took a bit of time to remove the loose rust
rust showing again on the job two days later
Rust paint
get the smell from them
a little strong smelling
also does have any strong odour that I could detect
Love
The paint applies smoothly
Excellent paint
Excellent touch up paint
Excellent quality, quick drying easy to get off my hands
Excellent Quality
Reliable Hammerite
Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish
Brilliant Matt Paint
Excellent paint
Did the job
Does the job well
exactly as expected
Covers well
consistency easy coverage
Excellent coverage, decent black colour a little goes a long way
Return
0.7% Return rate 61% Fixable by listing
it's small
It's a small pot
Yes the tin is small
This paint does not cover well
Paint isnt what it says
Poor quality paint
IT EVENTUALLY GOES MATT
The colour is black. not blue or grey as some reviews stated
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matt Black Paint questions
Answered from the same tracked data.