Matt Black Paint
FailPrices span $3.86–$15.48, mostly outside the sweet spot, so Matt Black Paint is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £50K/yr54K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 97 sellers
Flapen Score
Matt Black Paint against its category
The dotted line is the DIY & Tools average. Past it, Matt Black Paint is stronger. Inside it, weaker.
Market
The Matt Black Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matt Black Paint 54K times last year and spent an estimated £50K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £50Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- matt black paint24K searches a year
02 · Price
A sale here is worth £8.82.
Listings sell for £8.82 on average, from £3.86 to £15.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.82 that is £882 to £2K a year per listing.
- Average price
- £8.82under the $15 to $100 sweet spot
- Price range
- £3.86–£15.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £882–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #183 within Painting Supplies, Tools & Wall Treatments. It carries 4,136 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 82%
- Out of stock, average day
- 3.1%
- Average rank
- #183in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,136per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Matt Black Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
- Price
- £11.36
- Rating
- 4.4/5
- Reviews
- 26,529
- Age
- 8y ago

Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.3/5
- Reviews
- 476
- Age
- 14y ago

RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 5y ago

RUSTINS Quick Drying Matt Black Paint 250ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
- Price
- £5.77
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 19y ago

Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
Trending
estimated 90-day click momentum
Multi Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2mo ago

Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
- Price
- £9.30
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago

RUSTINS Masonry Paint Matt Black 250ml
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 3,689
- Age
- 10y ago

RUSTINS Matt Black Paint 1L- DIY-Friendly High-Coverage and Long-Lasting Finish for Any Project
- Price
- £13.63
- Rating
- 4.6/5
- Reviews
- 6,023
- Age
- 19y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago
Newest
by launch date
Multi Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
- Price
- £7.05
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 2mo ago

Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
- Price
- £9.30
- Rating
- 3.8/5
- Reviews
- 3
- Age
- 5mo ago

JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
- Price
- £6.90
- Rating
- 3.9/5
- Reviews
- 61
- Age
- 1y ago

Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
- Price
- £5.84
- Rating
- 4.2/5
- Reviews
- 329
- Age
- 1y ago

PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
- Price
- £8.93
- Rating
- 3.6/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
97
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 98%
Open market
16%
- RUSTINS25%
- Johnstone's24%
- THE ONE18%
- Inspired Essentials7%
- 1516%
- PEBBLE HUG5%
- Open — no brand owns it (8 brands, 16%)
Demand
Matt Black Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Matt Black Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matt black paint24K/yr
- black matt paint18K/yr
- matt black metal paint7K/yr
- matt black paint for metal3K/yr
- matte black paint3K/yr
Reviews and returns
What reviews say buyers love and hate about Matt Black Paint
We read the reviews and the return reasons for every product selling here.
“This paint does not cover well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matt Black Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








