matt black paint
Skip itPrices mostly outside the sweet spot ($3.86–$15.48) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,135.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 54K searches
Price range
Bad£3.86–£15.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, matt black paint is a £50K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
matt black paint market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £35K–£44K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 64%
- Out of stock
- 3.1%
- Avg brand age
- 67 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
97
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
16%
- RUSTINS25%
- Johnstone's24%
- THE ONE18%
- Inspired Essentials7%
- 1516%
- PEBBLE HUG5%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -12.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top matt black paint search terms
- matt black paint24K/yr
- black matt paint18K/yr
- matt black metal paint7K/yr
- matt black paint for metal3K/yr
- matte black paint3K/yr
Top matt black paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC
THE ONE£11.364.4★26,529 rev
Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
Johnstone's£12.524.3★476 rev
RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
RUSTINS£8.154.6★6,023 rev
RUSTINS Quick Drying Matt Black Paint 250ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces
RUSTINS£5.774.6★6,023 rev
Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
Johnstone's£13.814.5★9,545 rev
Newest
by launch date
Multi Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
Paintsmiths£7.0512 rev
Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
Gigzo Land£9.303 rev
JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces
JKG£6.9061 rev
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
Inspired Essentials£5.84329 rev
PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs
PEBBLE HUG£8.9327 rev
Trending
90-day click momentumMulti Surface Paint Matt Finish - Black Touch Up Paint for Metals Radiators Wood. uPVC & Home - Brush for Easy Application - Quick Drying - High Opacity for Scuffs & Scratches (Black)
Paintsmiths£7.054.6★
Gigzo Land Matt Black Paint Non-Drip Paint 300 Ml Tin - Interior & Exterior Black Topcoat Paints Wood Metal Concrete Furniture Paints Long Lasting Protection Against Wear Weather Moisture - 1 Pcs
Gigzo Land£9.303.8★
RUSTINS Masonry Paint Matt Black 250ml
RUSTINS£5.144.4★
RUSTINS Matt Black Paint 1L- DIY-Friendly High-Coverage and Long-Lasting Finish for Any Project
RUSTINS£13.634.6★
Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)
Inspired Essentials£5.844.2★
What buyers say about matt black paint
What buyers praise and complain about, mined from review topics.What buyers love
“The paint applies smoothly”
“Excellent quality, quick drying easy to get off my hands”
“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”
“Did the job”
“Covers well”
“Easy to use”
“Good Value for money”
“Once dry, it feels durable and has held up nicely so far”
“Lovely colour”
“This paint covered the rust perfectly”
What buyers complain about
“This paint does not cover well”
“it's small”
“Rather expensive for the amount received”
“It took a bit of time to remove the loose rust”
“get the smell from them”
“The consistency is rather thick out of the bottle”
“The coverage was poor - it would certainly require a second coat -”
“IT EVENTUALLY GOES MATT”
“water will not remove it”
“Couldn't get the lid off”
Top return reasons
Common questions
- Is matt black paint profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the matt black paint niche?
- 14 brands and 97 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in matt black paint?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Value For Money. The return rate is 0.7%.
- When does demand for matt black paint peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the matt black paint niche?
- Listings span £3.86–£15.48; the average listing price is £8.82 (sweet spot $15–$100). The average incumbent carries 4,136 reviews — the moat a new listing must climb.