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Masonry Paint

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 87% of clicks, so Masonry Paint is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 49
Market size
£204K/yr507K searches / yr
90-day growth
+67.2%search demand this quarter
Competition
37%top-5 click share · 11 brands · 82 sellers

Flapen Score

Masonry Paint against its category

The dotted line is the DIY & Tools average. Past it, Masonry Paint is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masonry Paint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masonry Paint 507K times last year and spent an estimated £204K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
+67.2%
Conversion, latest week
2.5%
Market size, estimated
£204Ka year
Peak month
May10.4× the quietest month
Top search term
masonry paint219K searches a year

02 · Price

A sale here is worth £16.45.

Listings sell for £16.45 on average, from £5.51 to £26.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £16.45 that is £2K to £4K a year per listing.

Average price
£16.45inside the $15 to $100 sweet spot
Price range
£5.51–£26.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Painting Supplies, Tools & Wall Treatments. It carries 1,930 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
68%
Out of stock, average day
0.0%
Average rank
#95in Painting Supplies, Tools & Wall Treatments
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,930per listing
Listings tracked
47

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Masonry Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

82

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

10%

  • Johnstone's30%
  • Sandtex28%
  • Leyland18%
  • RUSTINS7%
  • Polar Specialist Coatings4%
  • Crown3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Masonry Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×

Search terms

Top Masonry Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masonry paint219K/yr
  • masonry paint exterior74K/yr
  • sandtex masonry paint57K/yr
  • sandtex exterior masonry paint11K/yr
  • exterior paint23K/yr
  • brick paint21K/yr
  • exterior masonry paint13K/yr
  • santex masonry paint exterior12K/yr
  • brick paint outdoor12K/yr
  • sandtex smooth masonry paint8K/yr

Reviews and returns

What reviews say buyers love and hate about Masonry Paint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality34%−0.26

the paint has come off

Very Poor quality paint, two coats and paint flaking off, mottled, see pic

Paint leaked

Color13%−0.04

Colour not as shown

Totally different colour to what was shown

Not beige

Advertised Vs Actual Product6%−0.01

Dont trust colour image

stupidly went by the picture in the ad

found the ad misleading

Leak-Proof6%

Arrived with a leak

the paint had leaked during delivery

Arrived damaged and leaking

Quality-Overall4%+1.43

Not grat

Poor product

Love

Paint Quality24%−0.26

This is great paint nice

Excellent paint

Excellent paint excellent price

Quality-Overall18%+1.43

Good product covers wetland looks good

Best quality

Excellent product Excellent seller would recommend

Value For Money10%+0.70

Great value for money

Good price

Not over priced

Coverage10%+0.91

Covers well

Great coverage long lasting appearance

The ease of coverage

Color9%−0.04

Amazing colour

True to Colour

Love the colour matches the stone of my home

Return

0.5% Return rate 53% Fixable by listing

Paint Quality35%█▅▆▅▆█

the paint has come off

Very Poor quality paint, two coats and paint flaking off, mottled, see pic

Paint leaked

Color34%▄▇▆█▇▇

Colour not as shown

Totally different colour to what was shown

Not beige

Size-Overall16%██▅▆▅▄

My fault for not checking the size

Lot bigger

I was worried the tin was gonna be too small

Leak-Proof6%▅▅█▅▆▄

Arrived with a leak

the paint had leaked during delivery

Arrived damaged and leaking

Value For Money2%▇▁▂█▅▄

Far too expensive now

Waste of money

Will not buy at inflated price

FAQ

Common Masonry Paint questions

Answered from the same tracked data.