Is masonry paint profitable to sell on Amazon United Kingdom?

The niche generates £204K/yr across 47 tracked products. 90-day search growth is +67.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the masonry paint niche?

11 brands and 82 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in masonry paint?

Top complaints mined from reviews: Paint Quality, Color, Advertised Vs Actual Product. The return rate is 0.5%.

When does demand for masonry paint peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.4× the quietest.

What does it cost to enter the masonry paint niche?

Listings span £5.51–£26.37; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 1,930 reviews — the moat a new listing must climb.

masonry paint

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£16.45

avg listing price — sweet spot $15–$100

Growth

Great+67.2%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Price range

Good£5.51–£26.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,930.26

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£204K

£204K/yr · 507K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United Kingdom niche tracking, masonry paint is a £204K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

masonry paint market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £165K–£206K; units × avg price
Conversion rate: 2.5%
Avg BSR: #95
Page quality: 0%
Prime: 68%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

10%

Johnstone's30%
Sandtex28%
Leyland18%
RUSTINS7%
Polar Specialist Coatings4%
Crown3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×

Open Trend

Top masonry paint search terms

masonry paint219K/yr +53.9%2.0% conv.
masonry paint exterior74K/yr +86.1%2.1% conv.
sandtex masonry paint57K/yr +67.6%1.9% conv.
sandtex exterior masonry paint11K/yr +547.6%2.2% conv.
exterior paint23K/yr +45.0%0.6% conv.
brick paint21K/yr +57.9%1.4% conv.
exterior masonry paint13K/yr +152.4%1.9% conv.
santex masonry paint exterior12K/yr +76.1%2.8% conv.
brick paint outdoor12K/yr +60.1%1.9% conv.
sandtex smooth masonry paint8K/yr +50.6%3.2% conv.

All search terms

Top masonry paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L

Johnstone's£17.634.7★411 rev

Sandtex Ultra Smooth Masonry Paint - Pure Brilliant White - 7.5 litres

Sandtex£23.964.6★1,025 rev

Leyland Granocryl Smooth Masonry Paint - Brilliant White 2.5L

Leyland£11.394.6★2,089 rev

Johnstones Exterior Smooth Masonry Paint Natural Sage Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L

Johnstone's£17.304.5★349 rev

Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L

Johnstone's£14.334.6★262 rev

Newest

by launch date

Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L

Johnstone's£17.63411 rev

2y ago

Johnstones Exterior Smooth Masonry Paint Natural Sage Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L

Johnstone's£17.30349 rev

2y ago

Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L

Johnstone's£14.33262 rev

2y ago

Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L

Johnstone's£19.21172 rev

2y ago

Polar Wallguard Anthracite Masonry Paint Exterior - 1 Litre | Waterproof Coating for Brick Concrete Stone Pebbledash and Ironwork | High Durability and Superior Protection for Exterior Walls

Polar Specialist Coatings£19.38462 rev

3y ago

What buyers say about masonry paint

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality24%

“This is great paint nice”

Quality-Overall18%

“Good product covers wetland looks good”

Value For Money10%

“Great value for money”

Coverage10%

“Covers well”

Color9%

“Amazing colour”

Advertised Vs Actual Product7%

“Does the job”

Ease Of Use5%

“Easy to use”

Engraving/Paint/Sublimation5%

“Paint goes in smoothly”

Moist/Dry2%

“it looks great once dried”

Ease Of Cleaning2%

“Easy clean up”

What buyers complain about

Paint Quality34%

“the paint has come off”

Color13%

“Colour not as shown”

Advertised Vs Actual Product6%

“Dont trust colour image”

Leak-Proof6%

“Arrived with a leak”

Quality-Overall4%

“Not grat”

Value For Money4%

“Far too expensive now”

Weight Light3%

“A bit lighter than I expected”

Size-Overall3%

“My fault for not checking the size”

Suitable For Outdoor2%

“Says for outdoors it started to peel of a week later complained all I got was sorry”

Ease Of Use2%

“Unable to use”

Top return reasons

Paint Quality35%

Color34%

Size-Overall16%

Leak-Proof6%

Value For Money2%

Advertised Vs Actual Product1%

Quality-Overall1%

Functionality-Overall1%

Compatibility-Overall1%

Product Condition0%

Common questions

Is masonry paint profitable to sell on Amazon United Kingdom?: The niche generates £204K/yr across 47 tracked products. 90-day search growth is +67.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the masonry paint niche?: 11 brands and 82 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in masonry paint?: Top complaints mined from reviews: Paint Quality, Color, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for masonry paint peak?: Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.4× the quietest.
What does it cost to enter the masonry paint niche?: Listings span £5.51–£26.37; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 1,930 reviews — the moat a new listing must climb.

masonry paint

masonry paint market data

Competition & brand share

Demand & seasonality

Top masonry paint search terms

Top masonry paint products on Amazon

Top sellers

Newest

Trending

What buyers say about masonry paint

What buyers love

What buyers complain about

Top return reasons

Common questions

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