Masonry Paint
MaybeReturns run at only 0.5% of orders. But the top 5 brands take 87% of clicks, so Masonry Paint is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £204K/yr507K searches / yr
- 90-day growth
- +67.2%search demand this quarter
- Competition
- 37%top-5 click share · 11 brands · 82 sellers
Flapen Score
Masonry Paint against its category
The dotted line is the DIY & Tools average. Past it, Masonry Paint is stronger. Inside it, weaker.
Market
The Masonry Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Masonry Paint 507K times last year and spent an estimated £204K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- +67.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £204Ka year
- Peak month
- May10.4× the quietest month
- Top search term
- masonry paint219K searches a year
02 · Price
A sale here is worth £16.45.
Listings sell for £16.45 on average, from £5.51 to £26.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £16.45 that is £2K to £4K a year per listing.
- Average price
- £16.45inside the $15 to $100 sweet spot
- Price range
- £5.51–£26.37
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Painting Supplies, Tools & Wall Treatments. It carries 1,930 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 68%
- Out of stock, average day
- 0.0%
- Average rank
- #95in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,930per listing
- Listings tracked
- 47
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Masonry Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £17.63
- Rating
- 4.7/5
- Reviews
- 411
- Age
- 2y ago

Sandtex Ultra Smooth Masonry Paint - Pure Brilliant White - 7.5 litres
- Price
- £23.96
- Rating
- 4.6/5
- Reviews
- 1,025
- Age
- 12y ago

Leyland Granocryl Smooth Masonry Paint - Brilliant White 2.5L
- Price
- £11.39
- Rating
- 4.6/5
- Reviews
- 2,089
- Age
- 14y ago

Johnstones Exterior Smooth Masonry Paint Natural Sage Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £17.30
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago
Trending
90-day click momentum
Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £19.21
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago

Leyland Granocryl Smooth Masonry Paint - Black 2.5L
- Price
- £11.69
- Rating
- 4.7/5
- Reviews
- 577
- Age
- 14y ago

RUSTINS BRITW500 Quick Dry Brick and Tile 500 ml Matt Red
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 1,903
- Age
- 10y ago

Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Mid Stone
- Price
- £23.59
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 12y ago

Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £17.63
- Rating
- 4.7/5
- Reviews
- 411
- Age
- 2y ago
Newest
by launch date
Johnstones Exterior Smooth Masonry Paint Moher Slate Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £17.63
- Rating
- 4.7/5
- Reviews
- 411
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint Natural Sage Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £17.30
- Rating
- 4.5/5
- Reviews
- 349
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint - Brilliant White | Brick Concrete Patio & Outdoor Walls |15 Years Protection Weather & Dirt Resistant | 30m Coverage Per Tin Dry in 1-2 Hours | 2.5 L
- Price
- £14.33
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago

Johnstones Exterior Smooth Masonry Paint Subtle Stone Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin - Dry in 1-2 Hours 5 L
- Price
- £19.21
- Rating
- 4.5/5
- Reviews
- 172
- Age
- 2y ago

Polar Wallguard Anthracite Masonry Paint Exterior - 1 Litre | Waterproof Coating for Brick Concrete Stone Pebbledash and Ironwork | High Durability and Superior Protection for Exterior Walls
- Price
- £19.38
- Rating
- 4.4/5
- Reviews
- 462
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
82
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
10%
- Johnstone's30%
- Sandtex28%
- Leyland18%
- RUSTINS7%
- Polar Specialist Coatings4%
- Crown3%
- Open — no brand owns it (5 brands, 10%)
Demand
Masonry Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×
Search terms
Top Masonry Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- masonry paint219K/yr
- masonry paint exterior74K/yr
- sandtex masonry paint57K/yr
- sandtex exterior masonry paint11K/yr
- exterior paint23K/yr
- brick paint21K/yr
- exterior masonry paint13K/yr
- santex masonry paint exterior12K/yr
- brick paint outdoor12K/yr
- sandtex smooth masonry paint8K/yr
Reviews and returns
What reviews say buyers love and hate about Masonry Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the paint has come off
Very Poor quality paint, two coats and paint flaking off, mottled, see pic
Paint leaked
Colour not as shown
Totally different colour to what was shown
Not beige
Dont trust colour image
stupidly went by the picture in the ad
found the ad misleading
Arrived with a leak
the paint had leaked during delivery
Arrived damaged and leaking
Not grat
Poor product
Love
This is great paint nice
Excellent paint
Excellent paint excellent price
Good product covers wetland looks good
Best quality
Excellent product Excellent seller would recommend
Great value for money
Good price
Not over priced
Covers well
Great coverage long lasting appearance
The ease of coverage
Amazing colour
True to Colour
Love the colour matches the stone of my home
Return
0.5% Return rate 53% Fixable by listing
the paint has come off
Very Poor quality paint, two coats and paint flaking off, mottled, see pic
Paint leaked
Colour not as shown
Totally different colour to what was shown
Not beige
My fault for not checking the size
Lot bigger
I was worried the tin was gonna be too small
Arrived with a leak
the paint had leaked during delivery
Arrived damaged and leaking
Far too expensive now
Waste of money
Will not buy at inflated price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Masonry Paint questions
Answered from the same tracked data.








