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Masonry Drill Bits

Fail

Prices span $4.64–$13.15, mostly outside the sweet spot, so Masonry Drill Bits is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£395K/yr414K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
66%top-5 click share · 11 brands · 111 sellers

Flapen Score

Masonry Drill Bits against its category

The dotted line is the DIY & Tools average. Past it, Masonry Drill Bits is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masonry Drill Bits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masonry Drill Bits 414K times last year and spent an estimated £395K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
11.1%
Market size, estimated
£395Ka year
Peak month
May1.2× the quietest month
Top search term
masonry drill bits set209K searches a year

02 · Price

A sale here is worth £8.58.

Listings sell for £8.58 on average, from £4.64 to £13.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £8.58 that is £13K to £17K a year per listing.

Average price
£8.58under the $15 to $100 sweet spot
Price range
£4.64–£13.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #43 within Power Tool Accessories. It carries 7,062 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#43in Power Tool Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,062per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Masonry Drill Bits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£79K£119K£158K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

111

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Draper27%
  • Bosch25%
  • toolant14%
  • DEWALT13%
  • Hilka5%
  • Camdios4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Masonry Drill Bits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Masonry Drill Bits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masonry drill bits set209K/yr
  • masonry drill bits68K/yr
  • concrete drill bit24K/yr
  • masonry drill bit17K/yr
  • brick drill bits11K/yr
  • masonry drill bit sets11K/yr
  • drill bits for brick walls11K/yr
  • masonry bits10K/yr
  • masonry drill bit set9K/yr
  • drill bit sets masonry9K/yr

Reviews and returns

What reviews say buyers love and hate about Masonry Drill Bits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%+0.40

Poor quality

Absolute rubbish

The drill bit quality is so poor

Size-Overall15%−0.06

not Ali different sizes

Bigger ones are good smaller ones not so good

Not fit for purpose

Durability13%−0.08

I had two of them broke

Tip broke off with first use

Not really durable

Strength9%0.00

Very fragile product

Really hard to get into and not robust

wasnt as strong as I thought theyd be

Functionality-Overall6%−0.04

could not handle it

Not necessarily right for the job - triple check before you buy

Nowhere near suitable for masonry work

Love

Quality-Overall38%+0.40

Good strong quality

Excellent Quality

Good quality tool

Value For Money25%+2.07

Excellent value

Good for the price

Great value for money

Advertised Vs Actual Product9%+1.02

As advertised

As described

what I needed

Size-Overall4%−0.06

Fit for purpose

Good range of sizes in a decent case

The range of sizes included is useful

Durability3%−0.08

Very durable

It's still one of my most used set of accessories, and well packaged and durable

they still look as good as new. When I remember to clean them

Return

0.7% Return rate 32% Fixable by listing

Size-Overall26%▇▄█▆█▇

not Ali different sizes

Bigger ones are good smaller ones not so good

Not fit for purpose

Compatibility-Overall14%█▆▅▂▅▆
Defective Material/Parts12%▁▇▄▇▅█

One drill bit bent

Drill pieces

Quality-Overall11%▇█▇▇█▅

Poor quality

Absolute rubbish

The drill bit quality is so poor

Functionality-Overall10%▇▄█▆▄▆

could not handle it

Not necessarily right for the job - triple check before you buy

Nowhere near suitable for masonry work

FAQ

Common Masonry Drill Bits questions

Answered from the same tracked data.