Is masking tape profitable to sell on Amazon United Kingdom?

The niche generates £1.8M/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the masking tape niche?

10 brands and 28 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in masking tape?

Top complaints mined from reviews: Adhesion/Stickiness, Paint Quality, Quality-Overall. The return rate is 0.2%.

When does demand for masking tape peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the masking tape niche?

Listings span £1.35–£14.08; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 5,033 reviews — the moat a new listing must climb.

masking tape

Worth a look

Shows searches that convert (22.0% search→purchase), but prices mostly outside the sweet spot ($1.35–$14.08) keeps it on the watch list.

Conversion

Incredible22.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great£1.8M

£1.8M/yr · 1.3M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,032.93

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.18

avg listing price — sweet spot $15–$100

Price range

Bad£1.35–£14.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, masking tape is a £1.8M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

masking tape market data

Units sold / yr: 250K–300K; avg 8,000–10,000/product
Revenue / yr: £1.5M–£1.9M; units × avg price
Conversion rate: 22.0%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.8%
Avg brand age: 47 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

Status52%
ARVO18%
Frog Tape8%
ASelected5%
Fit For The Job4%
Fyguard3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top masking tape search terms

masking tape854K/yr -7.0%18.1% conv.
masking tape for painting280K/yr -7.8%16.1% conv.
painting tape41K/yr +31.7%6.7% conv.
paint tape36K/yr -12.8%8.2% conv.
tape for painting19K/yr +56.6%3.8% conv.
decorating tape23K/yr -14.2%8.1% conv.
paint tape masking4K/yr +184.4%12.3% conv.
paint masking tape6K/yr +5.3%8.8% conv.
decorating tape for painting5K/yr -32.8%10.7% conv.
painting masking tape5K/yr -23.0%12.5% conv.

All search terms

Top masking tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Status IONOS Masking Tape Pack of 2 23mm x 20 Metres

Status£1.354.5★579 rev

Status IONOS Masking Tape 48mm Width 20 Metres Pack of 1

Status£1.424.5★579 rev

ARVO Masking Tape for Painting 24 mm x 50 m Decorators Painters Tape | Medium-High Adhesion Crepe Paper for Walls Trim & Multi-Surface Indoor Decorating Pack of 2

ARVO£3.184.5★1,740 rev

ARVO Masking Tape for Painting 50 mm x 50 m Decorators Painters Tape | Medium-High Adhesion Crepe Paper for Walls Trim & Multi-Surface Indoor Decorating Pack of 2

ARVO£4.554.4★282 rev

ASelected Premium Masking Tape 12 Rolls (25Mm X 30M) White Masking Tape Painting Tape For Painters Decorators Professional Diy Use Painting Office Home Crafts and More

ASelected£8.194.5★646 rev

Newest

by launch date

Frog Tape Green Multi Surface Painters Masking Tape Indoor Painting and Decorating For Sharp Lines and No Paint Bleed 24mm x 55m

Frog Tape£5.0529,048 rev

9mo ago

Frog Tape Green Multi Surface Painters Masking Tape Indoor Painting and Decorating For Sharp Lines and No Paint Bleed 36mm x 55m

Frog Tape£6.1729,048 rev

9mo ago

ARVO Masking Tape for Painting 50 mm x 50 m Decorators Painters Tape | Medium-High Adhesion Crepe Paper for Walls Trim & Multi-Surface Indoor Decorating Pack of 2

ARVO£4.55282 rev

1y ago

ARVO Masking Tape for Painting 36 mm x 50 m Decorators Painters Tape | Medium-High Adhesion Crepe Paper for Walls Trim & Multi-Surface Indoor Decorating Pack of 2

ARVO£4.03205 rev

1y ago

Goysen Masking Tape 15 Rolls (25mm X 50m) General Purpose Painters Masking Tape Adhesive Multi Surface Decorator Tape for Crafts DIY and Indoor Painting

Goysen£14.0874 rev

2y ago

What buyers say about masking tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness26%

“Strong adhesive”

Value For Money23%

“Great deal”

Quality-Overall14%

“Quality product and easy to use”

Advertised Vs Actual Product11%

“As per description”

Ease Of Use8%

“Easy to use”

Paint Quality5%

“Great for paint work protection”

Size-Overall3%

“Good size”

Efficiency2%

“Does the job”

Ease Of Cleaning1%

“off my desk very cleanly”

Strength1%

“Brilliant and strong”

What buyers complain about

Adhesion/Stickiness40%

“Not sticky”

Paint Quality21%

“Not for painting”

Quality-Overall8%

“Garbage”

Functionality-Overall3%

“this product is not fit for purpose”

Size-Overall2%

“Was surprised how small they were”

Color2%

“When I was taking it off it left a blue colour on the woodwork”

Ease Of Use2%

“it was still very difficult to get off”

Stain Resistance2%

“although i had dust sheets in the immediate area the spray has managed to stain a large area of varnished floor a few feet away”

Instructions/User Manual/Troubleshooting2%

“Not following instructions”

Advertised Vs Actual Product2%

“this is falsely advertised”

Top return reasons

Adhesion/Stickiness31%

Size-Overall25%

Quality-Overall10%

Paint Quality8%

Functionality-Overall4%

Advertised Vs Actual Product3%

Dispensing Mechanism3%

Thin3%

Value For Money2%