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Masking Tape

Maybe

Buyers convert on 22.0% of searches. But prices span $1.35–$14.08, mostly outside the sweet spot, so Masking Tape is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£1.8M/yr1.3M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
73%top-5 click share · 10 brands · 28 sellers

Flapen Score

Masking Tape against its category

The dotted line is the DIY & Tools average. Past it, Masking Tape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masking Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masking Tape 1.3M times last year and spent an estimated £1.8M. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

22.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
22.0%
Market size, estimated
£1.8Ma year
Peak month
February1.5× the quietest month
Top search term
masking tape854K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £1.35 to £14.08. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £6.18 that is £49K to £62K a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£1.35–£14.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
£49K–£62K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #10 within Adhesives & Sealers. It carries 5,033 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#10in Adhesives & Sealers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,033per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Masking Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£177K£355K£532K£710K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Status52%
  • ARVO18%
  • Frog Tape8%
  • ASelected5%
  • Fit For The Job4%
  • Fyguard3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Masking Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Masking Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • masking tape854K/yr
  • masking tape for painting280K/yr
  • painting tape41K/yr
  • paint tape36K/yr
  • tape for painting19K/yr
  • decorating tape23K/yr
  • paint tape masking4K/yr
  • paint masking tape6K/yr
  • decorating tape for painting5K/yr
  • painting masking tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Masking Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness40%−0.17

Not sticky

Does not stick

Doesn't stick for long

Paint Quality21%−0.09

Not for painting

Chipped my paint

Took half the paint off with it

Quality-Overall8%+0.57

Garbage

Absolutely rubbish product

Awful quality

Functionality-Overall3%−0.01

this product is not fit for purpose

Kept ripping whilst unrolling

It tears down the middle as soon as you start to unroll it

Size-Overall2%+0.26

Was surprised how small they were

they are small x12

Love

Adhesion/Stickiness26%−0.17

Strong adhesive

sticks really well

Stick well

Value For Money23%+2.27

Great deal

Excellent value for money

Great value

Quality-Overall14%+0.57

Quality product and easy to use

Excellent product

Good stocking quality

Advertised Vs Actual Product11%+0.61

As per description

As described

Just what was needed

Ease Of Use8%+0.72

Easy to use

easy to handle

Great and very handy

Return

0.2% Return rate 33% Fixable by listing

Adhesion/Stickiness31%▁▅▅▃█▇

Not sticky

Does not stick

Doesn't stick for long

Size-Overall25%▃▆▃█▃▆

Was surprised how small they were

they are small x12

Quality-Overall10%█▆█▇▇▂

Garbage

Absolutely rubbish product

Awful quality

Paint Quality8%█▂▅▆▄▆

Not for painting

Chipped my paint

Took half the paint off with it

Functionality-Overall4%█▃▄▁▄▁

this product is not fit for purpose

Kept ripping whilst unrolling

It tears down the middle as soon as you start to unroll it

FAQ

Common Masking Tape questions

Answered from the same tracked data.