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Masking Tape

Maybe

Buyers convert on 22.0% of searches. But prices span $1.35–$14.08, mostly outside the sweet spot, so Masking Tape is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£1.8M/yr1.3M searches / yr
90-day growth
-5.2%search demand this quarter
Competition
73%top-5 click share · 10 brands · 28 sellers

Flapen Score

Masking Tape against its category

The dotted line is the DIY & Tools average. Past it, Masking Tape is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Masking Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Masking Tape 1.3M times last year and spent an estimated £1.8M. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 22.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
22.0%
Market size, estimated
£1.8Ma year
Peak month
February1.5× the quietest month
Top search term
masking tape854K searches a year

02 · Price

A sale here is worth £6.18.

Listings sell for £6.18 on average, from £1.35 to £14.08. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £6.18 that is £49K to £62K a year per listing.

Average price
£6.18under the $15 to $100 sweet spot
Price range
£1.35–£14.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
£49K–£62K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #10 within Adhesives & Sealers. It carries 5,033 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#10in Adhesives & Sealers
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,033per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Masking Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£177K£355K£532K£710K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

10%

  • Status52%
  • ARVO18%
  • Frog Tape8%
  • ASelected5%
  • Fit For The Job4%
  • Fyguard3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Masking Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Masking Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • masking tape854K/yr
  • masking tape for painting280K/yr
  • painting tape41K/yr
  • paint tape36K/yr
  • tape for painting19K/yr
  • decorating tape23K/yr
  • paint tape masking4K/yr
  • paint masking tape6K/yr
  • decorating tape for painting5K/yr
  • painting masking tape5K/yr

Reviews and returns

What reviews say buyers love and hate about Masking Tape

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Adhesion/Stickiness”
40%of negative reviews mention “Adhesion/Stickiness”
0.2%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Masking Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data