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Marxman

Fail

The top 5 brands take 100% of clicks, so Marxman is a Fail.

Flapen Score
32
32 / 100
Ranks 2,167 of 2,225 DIY & Tools niches · −17 vs the category median of 49
Market size
£112K/yr84K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
94%top-5 click share · 5 brands · 30 sellers

Flapen Score

Marxman against its category

The dotted line is the DIY & Tools average. Past it, Marxman is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marxman market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marxman 84K times last year and spent an estimated £112K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
13.5%
Market size, estimated
£112Ka year
Peak month
December1.7× the quietest month
Top search term
marxman marking tool18K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £5.85 to £14.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At £9.78 that is £10K to £12K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£5.85–£14.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Measuring & Layout Tools. It carries 775 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#155in Measuring & Layout Tools
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
775per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Marxman products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£67K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • CHARLES BENTLEY47%
  • Marxman35%
  • Xllent12%
  • Czdtq4%
  • Tracer2%
  • Open — no brand owns it (0%)

Demand

Marxman search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Marxman search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marxman marking tool18K/yr
  • marksman marking tool18K/yr
  • marxman17K/yr
  • marksman10K/yr
  • hole marker spray pen7K/yr
  • spray marker3K/yr
  • marxman pen6K/yr
  • marksman pen5K/yr

Reviews and returns

What reviews say buyers love and hate about Marxman

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall44%−0.16

Not quite as good as I was led to believe

Rubbish

Absolutely rubbish

Durability19%−0.05

Both stopped working after a couple of uses

poor value, the propellant ran out very quickly, I only got <30 uses

Functionality-Overall13%−0.04

The standard marking tool didnt work

Spray/Flow6%−0.02

Used once, stored for 2 days then the pens wouldnt spray again

Charging6%+0.11

twist it slightly - don't leave the pin/rail sitting in the slot engaged as the bottle will lose its charge over a short period of time as it will become useless if you do

Love

Ease Of Use39%+3.29

Easy to use

Very handy

This makes life so much easier

Quality-Overall23%−0.16

Excellent product

looked good and just what I needed

Great quality and a great price

Drawing Experience8%+0.61

Great markers

A very handy marker for most jobs

Good little marker

Value For Money7%−0.02

Great value from this seller

Price wise, they do enough marks to justify their price

Handy things - worth the money

Durability4%−0.05

lasted a while

Good so far have not had long

Return

0.1% Return rate 0% Fixable by listing

Functionality-Overall66%██▅▅▁█

The standard marking tool didnt work

Spray/Flow13%▁▁▁▅█▁

Used once, stored for 2 days then the pens wouldnt spray again

Instructions/User Manual/Troubleshooting9%▁▁▁▁█▁
Defective Material/Parts6%▁▁▁█▁▁
Compatibility-Overall6%▁▁█▁▁▁

FAQ

Common Marxman questions

Answered from the same tracked data.