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Marigold

Fail

Prices span $1.08–$11.93, mostly outside the sweet spot, so Marigold is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£57K/yr88K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
61%top-5 click share · 8 brands · 171 sellers

Flapen Score

Marigold against its category

The dotted line is the DIY & Tools average. Past it, Marigold is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marigold market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Marigold 88K times last year and spent an estimated £57K. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
14.9%
Market size, estimated
£57Ka year
Peak month
October1.6× the quietest month
Top search term
marigold gloves34K searches a year

02 · Price

A sale here is worth £4.37.

Listings sell for £4.37 on average, from £1.08 to £11.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £4.37 that is £2K to £3K a year per listing.

Average price
£4.37under the $15 to $100 sweet spot
Price range
£1.08–£11.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #120 within Safety & Security. It carries 1,329 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
81%
Out of stock, average day
3.9%
Average rank
#120in Safety & Security
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,329per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Marigold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

171

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Marigold81%
  • RAP Gloves4%
  • SOL4%
  • Mr Fothergill's4%
  • Essentialz3%
  • Carbeth Plants2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Marigold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Marigold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marigold gloves34K/yr
  • marigolds26K/yr
  • marigold28K/yr

Reviews and returns

What reviews say buyers love and hate about Marigold

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+1.53

Garbage

Awful quality

Cheap quality

Thickness14%−0.11

a bit thinner than expected

Cheap and thick

Not the thickest material on the market

Durability14%−0.09

This break after one or two uses

rip so easily

Did not last

Size-Overall12%+0.17

Bit small

Not fit for purpose

They are much tighter

Advertised Vs Actual Product5%+0.13

Not as described

Very poor and misleading

Misleading the description

Love

Quality-Overall26%+1.53

Good quality seeds

Good long lasting quality

Excellent product

Value For Money14%+0.97

Good value for money

Excellent value for money

Money well spent

Size-Overall13%+0.17

Great fit and true to size

Fit well

Great size for me

Durability8%−0.09

good longevity/life

pretty durable

But These gloves are definitely durable

Grip6%+0.59

Good grip

Excellent gloves, thanks

The textured grip pattern is fantastic

Return

0.1% Return rate 68% Fixable by listing

Size-Overall60%█▇▆▆▇█

Bit small

Not fit for purpose

They are much tighter

Thin8%▅█▅▃▁▆
Quality-Overall7%▁█▅▅▃▃

Garbage

Awful quality

Cheap quality

Advertised Vs Actual Product6%▃▆▃▇█▁

Not as described

Very poor and misleading

Misleading the description

Durability6%▇▅▄▇█▃

This break after one or two uses

rip so easily

Did not last

FAQ

Common Marigold questions

Answered from the same tracked data.