marigold
Skip itPrices mostly outside the sweet spot ($1.08–$11.93) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,329.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Market size
Bad£57K£57K/yr · 88K searches
Avg price
Bad£4.37avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£1.08–£11.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, marigold is a £57K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
marigold market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 71%
- Out of stock
- 3.9%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
171
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
2%
- Marigold81%
- RAP Gloves4%
- SOL4%
- Mr Fothergill's4%
- Essentialz3%
- Carbeth Plants2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top marigold search terms
- marigold gloves34K/yr
- marigolds26K/yr
- marigold28K/yr
Top marigold products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marigold Unisex El Gloves-large-1 Pair Marigold Extra Life Kitchen Gloves Large Yellow L (Pack of 1) (Packaging may vary)
Marigold£2.014.7★4,554 rev
MARIGOLD GLOVES KITCHEN MEDIUM MEDIUM | 6 PACK BUNDLE Yellow
Marigold£9.454.7★2,032 rev
MARIGOLD Extra Life kitchen Glove M (Pack of 3)
Marigold£5.954.6★1,045 rev
Marigold Gloves Sensitive Skin Medium
Marigold£2.484.5★995 rev
Marigold Unisex Gloves Marigold Extra Life Kitchen Gloves Small Yellow
Marigold£1.784.7★4,554 rev
Newest
by launch date
Essentialz Yellow Latex Household Gloves Medium 1 Pair Reusable Powder-Free Flocklined Dishwashing Gloves with Rolled Cuff Durable Kitchen Laundry & Everyday Cleaning Gloves
Essentialz£1.3949 rev
Marigold Unisex Rubber Gloves for Kitchen Cleaning Durable Yellow Household Gloves Pack of 3 Reusable Waterproof Strong Grip for Dishwashing & Cleaning Tasks (Yellow L - 3 Pairs)
RAP Gloves£6.5639 rev
Marigold Unisex Rubber Gloves for Kitchen Cleaning Durable Yellow Household Gloves Pack of 1 Reusable Waterproof Strong Grip for Dishwashing & Cleaning Tasks (Yellow M - 1 Pair)
RAP Gloves£4.1539 rev
Marigold Unisex Rubber Gloves for Kitchen Cleaning Durable Yellow Household Gloves Pack of 1 Reusable Waterproof Strong Grip for Dishwashing & Cleaning Tasks (Yellow L - 1 Pair)
RAP Gloves£4.1539 rev
Fothergills Marigold (French) Dwarf Double Mixed Flower Seeds 250 Seeds Sow: Feb-May Orange/Yellow
Mr Fothergill's£2.3369 rev
Trending
90-day click momentum
Carbeth Plants 6 Pack Marigold French Mix Bedding Plants - Yellow and Red
Carbeth Plants£11.933.1★
Marigold Unisex Rubber Gloves for Kitchen Cleaning Durable Yellow Household Gloves Pack of 1 Reusable Waterproof Strong Grip for Dishwashing & Cleaning Tasks (Yellow M - 1 Pair)
RAP Gloves£4.154.7★
Fothergills Marigold (African) Crackerjack Mixed Flower Seeds 250 Seeds Sow: Feb-Apr Orange/Yellow
Mr Fothergill's£2.204.5★
Marigold Unisex Rubber Gloves for Kitchen Cleaning Durable Yellow Household Gloves Pack of 3 Reusable Waterproof Strong Grip for Dishwashing & Cleaning Tasks (Yellow L - 3 Pairs)
RAP Gloves£6.564.7★
Marigold Unisex Rubber Gloves for Kitchen Cleaning Durable Yellow Household Gloves Pack of 1 Reusable Waterproof Strong Grip for Dishwashing & Cleaning Tasks (Yellow L - 1 Pair)
RAP Gloves£4.154.7★
What buyers say about marigold
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality seeds”
“Good value for money”
“Great fit and true to size”
“good longevity/life”
“Good grip”
“As advertised”
“Simple to use”
“Heavy duty”
“Lovely plants”
“Excellent thicker material gloves”
What buyers complain about
“Garbage”
“a bit thinner than expected”
“This break after one or two uses”
“Bit small”
“Not as described”
“Cheap so wasnt expecting much”
“didnt last long before tearing”
“because they're sticky”
“Flimsy and easily broken”
“water leaks in after only a couple uses”
Top return reasons
Common questions
- Is marigold profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the marigold niche?
- 8 brands and 171 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in marigold?
- Top complaints mined from reviews: Quality-Overall, Thickness, Durability. The return rate is 0.1%.
- When does demand for marigold peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the marigold niche?
- Listings span £1.08–£11.93; the average listing price is £4.37 (sweet spot $15–$100). The average incumbent carries 1,329 reviews — the moat a new listing must climb.