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Manhole Cover

Fail

Shoppers spend only $64K a year here, so Manhole Cover is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£64K/yr71K searches / yr
90-day growth
+36.3%search demand this quarter
Competition
70%top-5 click share · 7 brands · 19 sellers

Flapen Score

Manhole Cover against its category

The dotted line is the DIY & Tools average. Past it, Manhole Cover is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manhole Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Manhole Cover 71K times last year and spent an estimated £64K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+36.3%
Conversion, latest week
2.1%
Market size, estimated
£64Ka year
Peak month
May3.2× the quietest month
Top search term
manhole cover41K searches a year

02 · Price

A sale here is worth £42.87.

Listings sell for £42.87 on average, from £18.74 to £92.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £42.87 that is £4K to £11K a year per listing.

Average price
£42.87inside the $15 to $100 sweet spot
Price range
£18.74–£92.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #72 within Building Supplies. It carries 231 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
21%
Out of stock, average day
9.0%
Average rank
#72in Building Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Manhole Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

3%

  • Clark-Drain60%
  • EETU14%
  • Natotela10%
  • MCD Company Ltd6%
  • WITPOCE3%
  • Future Build Supplies Ltd3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Manhole Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Manhole Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • manhole cover41K/yr
  • man hole covers outdoor7K/yr
  • manhole cover 600 x 4506K/yr
  • manhole cover 700 x 5506K/yr
  • clark drain cover4K/yr
  • manhole covers4K/yr
  • man hole cover3K/yr

Reviews and returns

What reviews say buyers love and hate about Manhole Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.07

Good, the metal could have been a little thicker,

the rubber seal is only thin

Strength14%−0.01

feels more flimsy than the Clark cover. also rated 2.5Tonne

don't think it's as sturdy as the iron one

Rusts/Corrodes12%−0.04

they usually start rusting almost immediately

All good fits ok has replaced old one which has been down for years was all rusty

Although galvanised I find they always rust through eventually so have tried to prolong the life with a good coat of bitumastic on underside

Material Quality9%−0.09

Plastic surround was split otherwise all good

Durability9%−0.06

Broken within a few months

Last one down for 20 years before it broke

Love

Quality-Overall23%+1.59

Good well made product

very good just the right replacement for my old one

Excellent product

Value For Money15%+1.26

Decent for the money

Good value

Value for money

Size-Overall13%+0.75

Fits well

Fitted my drain perfectly

Fits in my frame perfectly

Strength12%−0.01

Vert strong and well made and easy to install

Heavy duty

Strong construction

Advertised Vs Actual Product11%+0.44

Does the job

As described

Just what I needed

Return

0.3% Return rate 74% Fixable by listing

Size-Overall67%▇▆▇▇██

Not fitted yet

Defective Material/Parts10%▃█▃▁▁▆
Functionality-Overall3%▇▁▃█▄▁
Drainage2%▁▄▇▁█▇
Compatibility-Overall2%▅▁▁█▁▁

FAQ

Common Manhole Cover questions

Answered from the same tracked data.