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Makita Torch

Makita Torch shows a sweet-spot price point ($23.14 avg), but soft demand (-44.9% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 21Growth 3Conversion 45Competition 75Returns 84Price range 86Avg price 95Brand share 46Review moat 71Quality gap 57
This niche Category average

Is Makita Torch profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Makita Torch is a £85K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Makita Torch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -44.9% over the last 90 days and 3.6% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr5K
Search volume / yr-44.9%103K
Conversion rate3.6%
Avg price£23.14

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers19 · 92
Top-5 product click share40%
Open market22%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement65%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews658

Top Makita Torch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

92

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

20%

  • Makita48%
  • byczone10%
  • HUAKAYO8%
  • Dorehouse7%
  • AUAUY5%
  • Hipoke3%

Makita Torch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR3.6%Products34Brands19Top 5 Brands78%OOS Rate6.8%Rating4.4★Reviews658Avg BSR#209
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Top Makita Torch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makita light37K/yr
  • makita torch24K/yr
  • makita light 18v11K/yr
  • makita work light8K/yr
  • makita 18v light8K/yr
  • makita torch 18v body only5K/yr
  • makita 18v torch4K/yr
  • makita work light 18v5K/yr

What reviews say buyers love and hate about Makita Torch

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Brightness/Shine/Glow32%

Bright light

Value For Money12%

not too expensive

Charging8%

Excellent and easy to charge

Quality-Overall7%

The build quality is excellent

Battery Life7%

Battery fits really well

What buyers complain about

62% of reviews
Quality-Overall15%

Performance and Materials not Great

Durability13%

on off switch has broken after 3 uses

Brightness/Shine/Glow10%

the brightness not great

Battery Life7%

battery hungry

Size-Overall5%

The Makita batteries recommended, dont fit

Makita Torch return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
26%
2Brightness/Shine/Glow
11%
3Defective Material/Parts
10%
4Size-Overall
10%
5Quality-Overall
8%

Common Makita Torch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makita Torch 51/100 on Amazon United Kingdom — Worth a look. The niche generates £85K/yr across 34 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -44.9% over the last 90 days.
Search demand for Makita Torch on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.0× the quietest.