Is makita torch profitable to sell on Amazon United Kingdom?

The niche generates £85K/yr across 34 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the makita torch niche?

19 brands and 92 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in makita torch?

Top complaints mined from reviews: Quality-Overall, Durability, Brightness/Shine/Glow. The return rate is 1.6%.

When does demand for makita torch peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the makita torch niche?

Listings span £8.24–£67.19; the average listing price is £23.14 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.

makita torch

Worth a look

Shows a sweet-spot price point ($23.14 avg), but soft demand (-44.9% this quarter) keeps it on the watch list.

Avg price

Incredible£23.14

avg listing price — sweet spot $15–$100

Price range

Great£8.24–£67.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good657.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£85K

£85K/yr · 103K searches

Growth

Bad-44.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, makita torch is a £85K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makita torch market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £93K–£116K; units × avg price
Conversion rate: 3.6%
Avg BSR: #209
Page quality: 0%
Prime: 94%
Sponsored: 65%
Out of stock: 6.8%
Avg brand age: 30 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

20%

Makita48%
byczone10%
HUAKAYO8%
Dorehouse7%
AUAUY5%
Hipoke3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top makita torch search terms

makita light37K/yr -43.5%3.6% conv.
makita torch24K/yr -35.4%3.9% conv.
makita light 18v11K/yr -58.0%5.1% conv.
makita work light8K/yr -46.1%2.1% conv.
makita 18v light8K/yr -46.8%2.8% conv.
makita torch 18v body only5K/yr -41.0%6.9% conv.
makita 18v torch4K/yr -34.9%3.6% conv.
makita work light 18v5K/yr -73.5%3.3% conv.

All search terms

Top makita torch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makita DML801 18V / 14.4V Li-ion LXT Florescent 12 LED Light Torch - Batteries and Charger Not Included

Makita£27.074.8★7,226 rev

Makita DML812 14.4V/18V Li-ion LXT Flashlight Batteries and Charger Not Included

Makita£60.154.7★1,852 rev

Makita DML815 14.4/18V Li-ion LXT LED Torch Batteries and Charger Not Included

Makita£15.684.6★2,960 rev

2pcs Cordless Work Light Compatible with Makita 20V Battery.58W 4800LM Wide Beam Flood Light with Two USB Charging Port Flashlight for Emergency Workshop Garage.(No Battery)

byczone£14.874.4★268 rev

Makita DML806 14.4V/ 18V Li-Ion LXT LED Torch - Battery And Charger Not Included

Makita£33.814.7★2,013 rev

Newest

by launch date

Cordless Work Light for Makita 18V Battery Two Levels Adjustable Flood Light up to 48W 4800LM Lumens with 2 USB Job Site Lighting for Work(No Battery)

Dorehouse£11.31327 rev

6mo ago

2pcs Cordless Work Light Compatible with Makita 20V Battery.58W 4800LM Wide Beam Flood Light with Two USB Charging Port Flashlight for Emergency Workshop Garage.(No Battery)

byczone£14.87268 rev

6mo ago

2Pack LED Cordless Work Light Compatible with Makita 18V Battery Portable Flashlight Jobsite Spotlight 2 USB Charging Port 145 Adjustable Angle Repairing Camping Fishing Emergency (No Battery)

HUAKAYO£16.8231 rev

7mo ago

LED Cordless Work Light Compatible with Makita 18V Battery Portable Flashlight Jobsite Spotlight 2 USB Charging Port 145 Adjustable Angle Repairing Camping Fishing Emergency(No Battery)

HUAKAYO£10.4334 rev

7mo ago

LED Work Light for Makita 18V Battery 35LED Portable Cordless LED Floodlight with Dual USB Charging Port for Garage Workshop Emergency Camping (No Battery)

HEXJOSGL£9.95158 rev

9mo ago

What buyers say about makita torch

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow32%

“Bright light”

Value For Money12%

“not too expensive”

Charging8%

“Excellent and easy to charge”

Quality-Overall7%

“The build quality is excellent”

Battery Life7%

“Battery fits really well”

Ease Of Use6%

“Easy to use”

Weight Light4%

“This unit feels very lightweight”

Compatibility-Overall2%

“Makita Compatible Battery”

Portability2%

“I can move them wherever I need light”

Efficiency2%

“do the job well”

What buyers complain about

Quality-Overall15%

“Performance and Materials not Great”

Durability13%

“on off switch has broken after 3 uses”

Brightness/Shine/Glow10%

“the brightness not great”

Battery Life7%

“battery hungry”

Size-Overall5%

“The Makita batteries recommended, dont fit”

Touch/Button Controls4%

“buttons could be positioned better”

Compatibility-Overall3%

“Does not fit BL1813G”

Charging3%

“Doesnt hold charge”

Value For Money2%

“If this was half the price I think I would give it a higher rating”

Bulb Flicker/Dimming/Color1%

“Dim”

Top return reasons

Functionality-Overall26%

Brightness/Shine/Glow11%

Defective Material/Parts10%

Size-Overall10%

Quality-Overall8%

Compatibility-Overall6%

Battery Life5%

Durability4%

Advertised Vs Actual Product4%

Noise Level3%

Common questions

Is makita torch profitable to sell on Amazon United Kingdom?: The niche generates £85K/yr across 34 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the makita torch niche?: 19 brands and 92 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in makita torch?: Top complaints mined from reviews: Quality-Overall, Durability, Brightness/Shine/Glow. The return rate is 1.6%.
When does demand for makita torch peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the makita torch niche?: Listings span £8.24–£67.19; the average listing price is £23.14 (sweet spot $15–$100). The average incumbent carries 658 reviews — the moat a new listing must climb.