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Makita Torch

Maybe

Products sell for $23.14 on average, inside the sweet spot. But demand is soft, at -44.9% this quarter, so Makita Torch is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£85K/yr103K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
40%top-5 click share · 19 brands · 92 sellers

Flapen Score

Makita Torch against its category

The dotted line is the DIY & Tools average. Past it, Makita Torch is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Torch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makita Torch 103K times last year and spent an estimated £85K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
3.6%
Market size, estimated
£85Ka year
Peak month
November4.0× the quietest month
Top search term
makita light37K searches a year

02 · Price

A sale here is worth £23.14.

Listings sell for £23.14 on average, from £8.24 to £67.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £23.14 that is £2K to £6K a year per listing.

Average price
£23.14inside the $15 to $100 sweet spot
Price range
£8.24–£67.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #209 within Building Supplies. It carries 658 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
6.8%
Average rank
#209in Building Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
658per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Makita Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

92

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

20%

  • Makita48%
  • byczone10%
  • HUAKAYO8%
  • Dorehouse7%
  • AUAUY5%
  • Hipoke3%

Demand

Makita Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Makita Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita light37K/yr
  • makita torch24K/yr
  • makita light 18v11K/yr
  • makita work light8K/yr
  • makita 18v light8K/yr
  • makita torch 18v body only5K/yr
  • makita 18v torch4K/yr
  • makita work light 18v5K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Torch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.07

Performance and Materials not Great

Cheap product already faulty

Extremely poor quality

Durability13%−0.07

on off switch has broken after 3 uses

Stopped working after few weeks

Failed after 7 months

Brightness/Shine/Glow10%+1.88

the brightness not great

Not the brightness

not so bright

Battery Life7%+0.80

battery hungry

The battery is a little tight

hardly use up batteries

Size-Overall5%−0.02

The Makita batteries recommended, dont fit

fitting was lose

Quite Small

Love

Brightness/Shine/Glow32%+1.88

Bright light

Great light

Really bright

Value For Money12%+0.55

not too expensive

Good price

Great value for Money

Charging8%+0.39

Excellent and easy to charge

It lets you use the battery to charge your phone or other devices

And it comes handy when I need to charge my phone up

Quality-Overall7%−0.07

The build quality is excellent

Quality seems very good

Safely prepared with a good quality well made

Battery Life7%+0.80

Battery fits really well

even brighter battery life is good with the batteries I am using with it this has been very useful for doing repairs on pc

Its pretty easy on battery life too

Return

1.6% Return rate 16% Fixable by listing

Functionality-Overall26%█▆▇▂▄▆
Brightness/Shine/Glow11%▁▄▁▄█▁

the brightness not great

Not the brightness

not so bright

Defective Material/Parts10%▄▆▃█▃▁
Size-Overall10%▁▁▄█▆▆

The Makita batteries recommended, dont fit

fitting was lose

Quite Small

Quality-Overall8%▁█▆▅▅▁

Performance and Materials not Great

Cheap product already faulty

Extremely poor quality

FAQ

Common Makita Torch questions

Answered from the same tracked data.