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52

makita sds drill 18v

Worth a look

Shows a thin review moat (294 avg reviews), but weak search conversion (1.6%) keeps it on the watch list.

Market size 61Growth 23Conversion 19Competition 76Returns 47Price range 31Avg price 82Brand share 60Review moat 85Quality gap 55

Review moat

Great293.51

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£81.06

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Market size

Good£526K

£526K/yr · 419K searches

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Price range

Okay£29.29–£256.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, makita sds drill 18v is a £526K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul–Sep–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makita sds drill 18v market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£405K–£486K
units × avg price
Conversion rate
1.6%
Avg BSR
#77
Page quality
0%
Prime
73%
Sponsored
59%
Out of stock
4.8%
Avg brand age
45 months
Avg seller age
168 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

101

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

39%

Top 20: 77%

Open market

26%

  • DEWALT35%
  • Dong Cheng14%
  • Enventor9%
  • Einhell5%
  • CtopoGo5%
  • Bosch5%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -3.1% search growth over the last 90 days.
12K8KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Top makita sds drill 18v search terms

  • sds drill181K/yr
  • sds hammer drill42K/yr
  • dewalt sds drill38K/yr
  • dewalt sds29K/yr
  • dewalt hammer drill24K/yr
  • sds drill cordless13K/yr
  • sds12K/yr
  • rotary hammer drill10K/yr
  • sds plus drill8K/yr
  • cordless sds hammer drill7K/yr
All search terms

Top makita sds drill 18v products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£21K8%£42K12%£63K16%£84K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about makita sds drill 18v

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Good Value”

Quality-Overall21%

“Good quality kit”

Advertised Vs Actual Product9%

“Better than I expected”

Strength7%

“seems sturdy”

Ease Of Use6%

“Very handy”

Durability3%

“hasn't broken after plenty of use”

Weight Light2%

“not too heavy”

Efficiency2%

“Does the job well”

Add-Ons/Attachments2%

“Powerful drill with loads of accessories”

Weight Heavy2%

“Great value for money a good drill not too heavy”

What buyers complain about

Durability18%

“Broke after one use”

Quality-Overall12%

“Poor quality”

Functionality-Overall10%

“Didnt work”

Ease Of Use6%

“make it impossible to use”

Value For Money4%

“Pay cheap”

Weight Heavy3%

“Slightly bulky”

Defective Material/Parts3%

“Come with a fault”

Strength3%

“although there's a couple of flimsy feeling switches/levers”

Instructions/User Manual/Troubleshooting2%

“Great product, good value, price and quality BUT instructions appalling”

Battery Life2%

“once again the batteries present an issue as like others have said only one battery works”

Top return reasons

Functionality-Overall29%
Defective Material/Parts9%
Weight Heavy8%
Strength8%
Size-Overall6%
Durability6%
Quality-Overall5%
Compatibility-Overall4%
Mechanism Issues3%
Advertised Vs Actual Product2%

Common questions

Is makita sds drill 18v profitable to sell on Amazon United Kingdom?
The niche generates £526K/yr across 41 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the makita sds drill 18v niche?
23 brands and 101 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in makita sds drill 18v?
Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.2%.
When does demand for makita sds drill 18v peak?
Demand peaks in Jul–Sep–Oct–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the makita sds drill 18v niche?
Listings span £29.29–£256.95; the average listing price is £81.06 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.