Is makita reciprocating saw 18v profitable to sell on Amazon United Kingdom?

The niche generates £107K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (43/100).

How competitive is the makita reciprocating saw 18v niche?

10 brands and 56 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in makita reciprocating saw 18v?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.

When does demand for makita reciprocating saw 18v peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the makita reciprocating saw 18v niche?

Listings span £26.80–£207.56; the average listing price is £86.60 (sweet spot $15–$100). The average incumbent carries 423 reviews — the moat a new listing must climb.

makita reciprocating saw 18v

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£86.60

avg listing price — sweet spot $15–$100

Review moat

Great423.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£26.80–£207.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£107K

£107K/yr · 66K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, makita reciprocating saw 18v is a £107K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makita reciprocating saw 18v market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £108K–£130K; units × avg price
Conversion rate: 1.9%
Avg BSR: #93
Page quality: 0%
Prime: 68%
Sponsored: 40%
Out of stock: 5.0%
Avg brand age: 30 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

Makita72%
Roadtime9%
JOJOCY4%
GGiking4%
ConBlom3%
LMYDIDO2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -12.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top makita reciprocating saw 18v search terms

makita reciprocating saw30K/yr -3.4%1.8% conv.
makita reciprocating saw 18v25K/yr -30.9%2.4% conv.
reciprocating saw makita6K/yr +2.3%1.8% conv.
makita 18v reciprocating saw5K/yr -21.2%1.2% conv.

All search terms

Top makita reciprocating saw 18v products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makita DJR186Z Reciprocating Saw 18 V Blue

Makita£77.154.8★2,425 rev

Makita DJR189Z 18V Li-ion LXT Brushless Reciprocating Saw Batteries and Charger Not Included

Makita£142.684.6★275 rev

Cordless Reciprocating Saw Compatible with Makita 18V Battery (No Battery)

Roadtime£49.253.7★21 rev

Makita DJR183 18V Mini Reciprocating Saw with 821551-8 Type 3 Case

Makita£91.600.0★0 rev

Makita DJR186Z 18V Cordless Reciprocating Saw with 2 x 5Ah Batteries

Makita£207.565.0★4 rev

Newest

by launch date

Cordless Reciprocating Saw Compatible with Makita 18V Brushless Electric Saw 3500RPM Variable Speed with 4 Blades for Woods Metal PVC Cutting (No Battery)

luolety£49.480 rev

2mo ago

Cordless Reciprocating Saw Compatible with Makita 18V Battery Reciprocating Saw 3500SPM Stroke Speed with 4 Blades for Metal Wood PVC Cutting(Battery Not Included)

laloohome£27.202 rev

3mo ago

Cordless Reciprocating Saw for Makita 18V Battery (Only Tool) Brushless Reciprocating Saw 3500SPM Stroke Speed with 4 Blades for Metal/Wood/PVC Cutting Tool

GGiking£29.3817 rev

7mo ago

Reciprocating Saw Compatible with Makita 18V Battery 3000 RPM Brushless Electric Recip Saw with 8 Reciprocating Saw Blades Cutting for Metal Wood Plastic Tree Cutting

JOJOCY£42.7611 rev

7mo ago

Cordless Reciprocating Saw for Makita 18V Battery (No Battery) Brushless Reciprocating Saw 3500SPM Stroke Speed with 4 Blades for Metal/Wood/PVC Cutting Tool

GGiking£32.49100 rev

1y ago

What buyers say about makita reciprocating saw 18v

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Well made good quality”

Value For Money16%

“Great value for money”

Advertised Vs Actual Product10%

“does the job”

Battery Life10%

“Good quality good battery life”

Ease Of Use10%

“Easy to use”

Compactness5%

“Compact”

Durability5%

“durability”

Weight Light2%

“Much lighter than its big brother”

Grip2%

“The rubber grip is comfortable”

Size-Overall2%

“hand small size though fits comfortably in your hand”

What buyers complain about

Durability13%

“Dies after 1 use”

Quality-Overall12%

“Cheap nasty not capable of any kind of quality cut”

Size-Overall10%

“Returned because OEM Makita battery would not fit”

Weight Heavy10%

“Heavy, yes,”

Flammable10%

“Brought for husband for work used today not impressed at all started burning out when he was using it waste of money”

Battery Life10%

“Secondly, my battery got damaged because of the very tight fit, I was unable to remove the battery without hitting it”

Strength10%

“Not as powerful as hoped”

Socket/Port/Plug10%

“ITEM FITTED WITH WRONG TYPE OF MAINS POWER CABLE i. e. 2 pin Euro mains plug”

Top return reasons

Functionality-Overall14%

Defective Material/Parts10%

Durability9%

Advertised Vs Actual Product9%

Size-Overall8%

Strength8%

Quality-Overall7%

Weight Heavy6%

Compatibility-Overall5%

Product Condition4%

Common questions

Is makita reciprocating saw 18v profitable to sell on Amazon United Kingdom?: The niche generates £107K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (43/100).
How competitive is the makita reciprocating saw 18v niche?: 10 brands and 56 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in makita reciprocating saw 18v?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.
When does demand for makita reciprocating saw 18v peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the makita reciprocating saw 18v niche?: Listings span £26.80–£207.56; the average listing price is £86.60 (sweet spot $15–$100). The average incumbent carries 423 reviews — the moat a new listing must climb.