Is makita multi tool profitable to sell on Amazon United Kingdom?

The niche generates £250K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (40/100).

How competitive is the makita multi tool niche?

10 brands and 60 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in makita multi tool?

Top complaints mined from reviews: Quality-Overall, Battery Life, Durability. The return rate is 3.4%.

When does demand for makita multi tool peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the makita multi tool niche?

Listings span £31.61–£178.38; the average listing price is £71.48 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.

makita multi tool

Skip it

Soft demand (-12.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£71.48

avg listing price — sweet spot $15–$100

Review moat

Good880.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£31.61–£178.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£250K

£250K/yr · 139K searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, makita multi tool is a £250K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makita multi tool market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £286K–£357K; units × avg price
Conversion rate: 2.5%
Avg BSR: #63
Page quality: 0%
Prime: 78%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Makita62%
GGiking13%
YEARTOP5%
WOSIFUPO5%
blayram4%
RAYLEEY3%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top makita multi tool search terms

makita multi tool47K/yr +18.5%2.5% conv.
makita multi tool 18v55K/yr -45.8%2.6% conv.
multi tool makita12K/yr -15.3%2.9% conv.
makita multitool9K/yr -5.7%1.7% conv.
makita multi tools5K/yr +33.3%1.1% conv.
makita 18v multi tool6K/yr +12.6%2.0% conv.
multitool makita3K/yr +3.3%2.2% conv.
makita multi tool 18v brushless2K/yr -44.2%0.8% conv.

All search terms

Top makita multi tool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Makita DTM52Z Li-ion LXT Brushless Multi-Tool - Batteries and Charger Not Included Blue 18 V

Makita£124.444.7★1,435 rev

Makita DTM51Z Multi-Tool 18 V Blue

Makita£86.214.8★10,062 rev

Makita DTM50Z 18V Li-Ion LXT Multi-Tool - Batteries and Charger Not Included

Makita£82.084.6★1,941 rev

Cordless Oscillating Multi-Tool for makita 18V Battery (NO Battery) Brushless Oscillating Kit with 6 Variable Speeds for Removing Scraping Cutting with 23 Accessories

GGiking£33.294.1★107 rev

MAKITA TM30DZ

Makita£55.044.2★610 rev

Newest

by launch date

Cordless Oscillating Multi-Tool Kit with 2 Batteries Brushless Motor 6 Speed 4 Oscillation Angle 22PCS Accessories for Cutting/Grinding/Sanding

RAYLEEY£50.2539 rev

7mo ago

Cordless Oscillating Multi Tool Compatible with Makita 18V Battery(NO Battery) 20500 OPM Max Cordless Oscillating Tool Brushless Motor 6 Variable Speeds 30-Piece Kit for Cutting Sanding

WOSIFUPO£32.7370 rev

8mo ago

blayram Cordless Oscillating Multi Tool Compatible with Makita 18V Battery Brushless Multitool with 2 * 4.0Ah Batteries 6 Variable Speed 23Pcs Accessories for Separating Grinding and Scraping

blayram£50.8357 rev

12mo ago

Yofuly Oscillating Multi Tool Compatible with Makita 18V Batteries - Multitool with 6 Speed + Auto Mode Low-Vibration 23Pcs Accessories for Cutting Scraping 2X 4.0Ah Batteries

Yofuly£53.189 rev

1y ago

RAYLEEY Cordless Oscillating Multitool Compatible with Makita 18V Battery (No Battery) 23PCS Oscillating Tool Kit 8500-21000 OPM 6-Speeds 4 Oscillation Angle Quick Change Blade System

RAYLEEY£33.73109 rev

1y ago

What buyers say about makita multi tool

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“A great tool for the price”

Quality-Overall13%

“Amazing quality”

Ease Of Use9%

“its been surprisingly handy”

Efficiency7%

“it does a great job”

Battery Life6%

“Good option for a DIY user who already has the Makita battery system”

Strength5%

“Not flimsy”

Advertised Vs Actual Product5%

“Considerably better than hoped for”

Size-Overall4%

“it fitted perfectly”

Compatibility-Overall3%

“Works fine with my battery”

Locking Mechanism2%

“The blade locking system is also really easy to use happy with the purchase go buy one”

What buyers complain about

Quality-Overall18%

“Supplied Blades are Low Quality”

Battery Life17%

“one of the two batteries was defective”

Durability11%

“Dont last even a day”

Size-Overall8%

“Not fit for purpose”

Functionality-Overall8%

“Not sure keep it or retun”

Ease Of Use4%

“Difficult to review”

Adhesion/Stickiness4%

“sanding sheets supplied lost adhesion to the pad too quickly”

Natural Resource Wastage4%

“Waste of money”

Charging2%

“It comes as a bare unit with no battery or charger”

Defective Material/Parts2%

“Failed unit”

Top return reasons

Functionality-Overall20%

Durability10%

Defective Material/Parts9%

Compatibility-Overall8%

Quality-Overall6%

Battery Life5%

Charging5%

Noise Level4%

Advertised Vs Actual Product4%

Add-Ons/Attachments4%

Common questions

Is makita multi tool profitable to sell on Amazon United Kingdom?: The niche generates £250K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (40/100).
How competitive is the makita multi tool niche?: 10 brands and 60 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in makita multi tool?: Top complaints mined from reviews: Quality-Overall, Battery Life, Durability. The return rate is 3.4%.
When does demand for makita multi tool peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the makita multi tool niche?: Listings span £31.61–£178.38; the average listing price is £71.48 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.