Skip to content

Makita Multi Tool

Fail

Demand is soft, at -12.8% this quarter, so Makita Multi Tool is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£250K/yr139K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
66%top-5 click share · 10 brands · 60 sellers

Flapen Score

Makita Multi Tool against its category

The dotted line is the DIY & Tools average. Past it, Makita Multi Tool is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Multi Tool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makita Multi Tool 139K times last year and spent an estimated £250K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.5%
Market size, estimated
£250Ka year
Peak month
November1.8× the quietest month
Top search term
makita multi tool47K searches a year

02 · Price

A sale here is worth £71.48.

Listings sell for £71.48 on average, from £31.61 to £178.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £71.48 that is £18K to £36K a year per listing.

Average price
£71.48inside the $15 to $100 sweet spot
Price range
£31.61–£178.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£18K–£36K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Power Tools. It carries 881 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#63in Power Tools
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
881per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Makita Multi Tool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

60

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Makita62%
  • GGiking13%
  • YEARTOP5%
  • WOSIFUPO5%
  • blayram4%
  • RAYLEEY3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Makita Multi Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Makita Multi Tool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita multi tool47K/yr
  • makita multi tool 18v55K/yr
  • multi tool makita12K/yr
  • makita multitool9K/yr
  • makita multi tools5K/yr
  • makita 18v multi tool6K/yr
  • multitool makita3K/yr
  • makita multi tool 18v brushless2K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Multi Tool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.07

Supplied Blades are Low Quality

Poor quality

cheap rubbish

Battery Life17%−0.04

one of the two batteries was defective

the batteries start to wobble around

both batteries broke

Durability11%−0.08

Dont last even a day

Stopped working after 3 weeks of use

after less than 5 minutes it just stopped

Size-Overall8%−0.08

Not fit for purpose

my Makita BL1813G 18V battery is too big

Functionality-Overall8%−0.06

Not sure keep it or retun

Not working yet

Love

Value For Money26%+1.91

A great tool for the price

Good value

Excellent value

Quality-Overall13%−0.07

Amazing quality

As for build quality, it's solid

Excellent tool

Ease Of Use9%+0.56

its been surprisingly handy

easy to use

can be easily removed

Efficiency7%+0.37

it does a great job

Works well

It functions really well

Battery Life6%−0.04

Good option for a DIY user who already has the Makita battery system

helps safe battery life

Works fine with my battery

Return

3.4% Return rate 5% Fixable by listing

Functionality-Overall20%▄▇▄▆▅█

Not sure keep it or retun

Not working yet

Durability10%▄▁▆█▃▄

Dont last even a day

Stopped working after 3 weeks of use

after less than 5 minutes it just stopped

Defective Material/Parts9%█▅▄▅█▃

Failed unit

Compatibility-Overall8%▃█▁▁▃▃
Quality-Overall6%█▆██▇▁

Supplied Blades are Low Quality

Poor quality

cheap rubbish

FAQ

Common Makita Multi Tool questions

Answered from the same tracked data.