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Makita Hoover

Fail

Demand is soft, at -16.0% this quarter, so Makita Hoover is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£105K/yr84K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
65%top-5 click share · 9 brands · 56 sellers

Flapen Score

Makita Hoover against its category

The dotted line is the DIY & Tools average. Past it, Makita Hoover is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makita Hoover 84K times last year and spent an estimated £105K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
1.8%
Market size, estimated
£105Ka year
Peak month
November1.8× the quietest month
Top search term
makita hoover31K searches a year

02 · Price

A sale here is worth £71.66.

Listings sell for £71.66 on average, from £34.19 to £296.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £71.66 that is £0 to £7K a year per listing.

Average price
£71.66inside the $15 to $100 sweet spot
Price range
£34.19–£296.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #263 within Power Tools. It carries 957 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
59%
Out of stock, average day
7.7%
Average rank
#263in Power Tools
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
957per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Makita Hoover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

56

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Makita70%
  • Gruecoinno14%
  • CISSIYOG3%
  • KXX3%
  • Roadtime3%
  • YEX-BUR3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Makita Hoover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Makita Hoover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita hoover31K/yr
  • makita vacuum14K/yr
  • makita vacuum cleaner 18v15K/yr
  • makita hoover 18v cordless13K/yr
  • makita vacuum cleaner7K/yr
  • makita 18v hoover4K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Hoover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life11%+0.99

Battery life with a 4ah battery was fairly short

After a year the battery died

pretty hard on the battery

Durability9%−0.11

Not long lasting

Stopped working after a year of using

I just dont think it will last

Charging7%−0.09

charger stopped charging

not sucking continuously even fully charged

charger it is expensive

Size-Overall7%+0.26

Small

It is small so wouldn't be great for a big room

Weight Heavy6%+0.31

Feels a bit heavy

heavy

Its heavy and not well balanced

Love

Ease Of Cleaning14%+0.51

Overall, really impressed with the cleaning power and it's good

Easy clean

I am very impressed with this cleaner

Ease Of Use11%+0.62

Easy to use

It's portable and easy to assemble as required

it's very easy to empty

Value For Money10%

Great price

Great value for money

Value for money is good

Quality-Overall9%+0.17

Seems well built

feels well made

Great product

Weight Light9%+0.20

Light weight, practical and works well

Great light weight vacuum

It is quite lightweight - the addition of the battery makes it heavier

Return

2.2% Return rate 12% Fixable by listing

Functionality-Overall26%█▇█▁▃▃
Charging14%█▁▁▁█▁

charger stopped charging

not sucking continuously even fully charged

charger it is expensive

Strength12%▁▁▆█▆▆
Size-Overall11%▁█▁▅▁▂

Small

It is small so wouldn't be great for a big room

Weight Heavy9%▁▁▁▁▁█

Feels a bit heavy

heavy

Its heavy and not well balanced

FAQ

Common Makita Hoover questions

Answered from the same tracked data.