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Makita Hoover

soft demand (-16.0% this quarter) — Makita Hoover doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 26Growth 17Conversion 22Competition 33Returns 71Price range 25Avg price 85Brand share 17Review moat 64Quality gap 83
This niche Category average

Is Makita Hoover profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Makita Hoover is a £105K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 39/100.

Makita Hoover: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.0% over the last 90 days and 1.8% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr2K
Search volume / yr-16.0%84K
Conversion rate1.8%
Avg price£71.66

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 56
Top-5 product click share65%
Open market7%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement41%
New entrants (1y)4· 0 succeeded
Avg rating4.2★
Avg reviews957

Top Makita Hoover products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

56

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

4%

  • Makita70%
  • Gruecoinno14%
  • CISSIYOG3%
  • KXX3%
  • Roadtime3%
  • YEX-BUR3%
  • Open — no brand owns it (3 brands, 4%)

Makita Hoover demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR1.8%Products17Brands9Top 5 Brands93%OOS Rate7.7%Rating4.2★Reviews957Avg BSR#263
3K2KSpike '25Black Friday '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Makita Hoover search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makita hoover31K/yr
  • makita vacuum14K/yr
  • makita vacuum cleaner 18v15K/yr
  • makita hoover 18v cordless13K/yr
  • makita vacuum cleaner7K/yr
  • makita 18v hoover4K/yr

What reviews say buyers love and hate about Makita Hoover

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Ease Of Cleaning14%

Overall, really impressed with the cleaning power and it's good

Ease Of Use11%

Easy to use

Value For Money10%

Great price

Quality-Overall9%

Seems well built

Weight Light9%

Light weight, practical and works well

What buyers complain about

61% of reviews
Battery Life11%

Battery life with a 4ah battery was fairly short

Durability9%

Not long lasting

Charging7%

charger stopped charging

Size-Overall7%

Small

Weight Heavy6%

Feels a bit heavy

Makita Hoover return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
26%
2Charging
14%
3Strength
12%
4Size-Overall
11%
5Weight Heavy
9%

Common Makita Hoover questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makita Hoover 39/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -16.0% over the last 90 days.
Makita Hoover buyers on Amazon United Kingdom complain most about Battery Life, Durability, Charging, the themes mined from the niche's reviews. Its return rate is 2.2%.