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Makita Fan

Makita Fan shows demand growing >1,000% this quarter, but a small market ($22K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 6Growth 100Conversion 8Competition 43Returns 80Price range 78Avg price 89Brand share 24Review moat 87Quality gap 76
This niche Category average

Is Makita Fan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Makita Fan is a £22K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Makita Fan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 0.6% of searches end in a purchase.

£22K

revenue / yr

Units sold / yr1K
Search volume / yr>1,000%57K
Conversion rate0.6%
Avg price£61.23

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 41
Top-5 product click share59%
Open market10%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement47%
New entrants (1y)4· 3 succeeded
Avg rating4.3★
Avg reviews269

Top Makita Fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

41

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

6%

  • Makita55%
  • GGiking12%
  • ThagBrco9%
  • NATPOW8%
  • ILIKEPOW7%
  • YEX-BUR4%
  • Open — no brand owns it (3 brands, 6%)

Makita Fan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR0.6%Products19Brands9Top 5 Brands90%OOS Rate6.1%Rating4.3★Reviews269Avg BSR#408
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 59.8×

Top Makita Fan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • makita fan39K/yr
  • makita fan 18v10K/yr
  • makita 18v fan8K/yr

What reviews say buyers love and hate about Makita Fan

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall18%

Excellent product

Battery Life16%

Works great, I have 2 batteries, so keep it on all night

Charging11%

you can plug your phone in to charge it

Value For Money10%

great value for money

Portability5%

We are pleased with this floor fan as its very portable made very well

What buyers complain about

71% of reviews
Durability20%

Stop working after 1 day absolutely waste of money wouldnt buy again stay clear

Quality-Overall10%

Poor quality not worth the money

Value For Money10%

Not worth the money

Weight Heavy10%

Big and bulky

Spray/Flow10%

Poor air flow

Makita Fan return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Strength
19%
3Size-Overall
16%
4Advertised Vs Actual Product
13%
5Quality-Overall
5%

Common Makita Fan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Makita Fan 54/100 on Amazon United Kingdom — Worth a look. The niche generates £22K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for Makita Fan on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 59.8× the quietest.