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54

makita fan

Worth a look

Shows demand growing >1,000% this quarter, but a small market ($22K/yr) keeps it on the watch list.

Market size 6Growth 100Conversion 8Competition 43Returns 80Price range 78Avg price 89Brand share 24Review moat 87Quality gap 76

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Avg price

Great£61.23

avg listing price — sweet spot $15–$100

Review moat

Great269

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great£18.17–£122.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£22K

£22K/yr · 57K searches

According to Flapen's Amazon United Kingdom niche tracking, makita fan is a £22K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makita fan market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£46K–£61K
units × avg price
Conversion rate
0.6%
Avg BSR
#408
Page quality
0%
Prime
63%
Sponsored
47%
Out of stock
6.1%
Avg brand age
23 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

41

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

6%

  • Makita55%
  • GGiking12%
  • ThagBrco9%
  • NATPOW8%
  • ILIKEPOW7%
  • YEX-BUR4%
  • Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — >1,000% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 59.8×

Top makita fan search terms

  • makita fan39K/yr
  • makita fan 18v10K/yr
  • makita 18v fan8K/yr
All search terms

Top makita fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£2K20%£4K30%£7K40%£9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about makita fan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Battery Life16%

“Works great, I have 2 batteries, so keep it on all night”

Charging11%

“you can plug your phone in to charge it”

Value For Money10%

“great value for money”

Portability5%

“We are pleased with this floor fan as its very portable made very well”

Heating4%

“The airflow is strong enough to cool the whole space rather than just the area directly in front of it”

Advertised Vs Actual Product4%

“Better than expected”

Efficiency3%

“Works well”

Strength3%

“This 12 floor fan is impressively powerful for its size”

Ease Of Use3%

“Easy to use”

What buyers complain about

Durability20%

“Stop working after 1 day absolutely waste of money wouldnt buy again stay clear”

Quality-Overall10%

“Poor quality not worth the money”

Value For Money10%

“Not worth the money”

Weight Heavy10%

“Big and bulky”

Spray/Flow10%

“Poor air flow”

Battery Life7%

“the battery dropped 1% per hour”

Heating4%

“I live in one of those houses where it gets so hot in certain rooms”

Top return reasons

Functionality-Overall21%
Strength19%
Size-Overall16%
Advertised Vs Actual Product13%
Quality-Overall5%
Compatibility-Overall5%
Charging4%
Product Condition2%
Design-Overall2%
Noise Level2%

Common questions

Is makita fan profitable to sell on Amazon United Kingdom?
The niche generates £22K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (54/100).
How competitive is the makita fan niche?
9 brands and 41 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in makita fan?
Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.8%.
When does demand for makita fan peak?
Demand peaks in May–Jun–Jul; the busiest month runs 59.8× the quietest.
What does it cost to enter the makita fan niche?
Listings span £18.17–£122.17; the average listing price is £61.23 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.