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makita chainsaw

Skip it

Soft demand (-16.6% this quarter) — this niche doesn't clear our bar today.

Market size 36Growth 17Conversion 28Competition 55Returns 64Price range 30Avg price 76Brand share 52Review moat 71Quality gap 81

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£98.62

avg listing price — sweet spot $15–$100

Review moat

Good664.96

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay£174K

£174K/yr · 78K searches

Price range

Okay£34.77–£253.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, makita chainsaw is a £174K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makita chainsaw market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
£123K–£148K
units × avg price
Conversion rate
2.3%
Avg BSR
#2,532
Page quality
0%
Prime
81%
Sponsored
56%
Out of stock
19.4%
Avg brand age
26 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

57

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

21%

  • Makita40%
  • VIWKO11%
  • KIESBOHR9%
  • BITOON7%
  • ConBlom7%
  • Edtran6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top makita chainsaw search terms

  • makita chainsaw32K/yr
  • makita chainsaw 18v12K/yr
  • makita mini chainsaw8K/yr
  • makita pruning saw6K/yr
  • makita chainsaw cordless3K/yr
  • makita 18v chainsaw4K/yr
  • makita battery chainsaw5K/yr
  • makita cordless chainsaw4K/yr
  • chainsaw makita3K/yr
All search terms

Top makita chainsaw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£9K10%£17K15%£26K20%£35K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about makita chainsaw

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The tool itself is very good”

Value For Money17%

“Excellent value for money”

Ease Of Use10%

“Very handy”

Battery Life8%

“The battery life is incredible”

Advertised Vs Actual Product7%

“it worked a lot better than i imagined”

Strength5%

“Sturdy and well made”

Weight Light4%

“not overly heavy either”

Charging3%

“never actually ran out of charge on one so no issues there”

Size-Overall2%

“perfect size”

Durability2%

“So far this mini chainsaw is holding up”

What buyers complain about

Durability21%

“Broke twice on first use”

Quality-Overall11%

“Completely smashed how it got through quality control ill never know really bad to send it out like this”

Functionality-Overall7%

“So I don't know how it will perform”

Battery Life6%

“now batteries have run out what do I do”

Leak-Proof6%

“Oil spills”

Defective Material/Parts3%

“Looks like everything was thrown in the case and case broken”

Flammable2%

“its burnt out already”

Jamming/Clogging2%

“Kept getting clogged on the smallest of branches”

Value For Money2%

“that isn't included in the cheaper option of course”

Design-Overall2%

“Really bad design”

Top return reasons

Defective Material/Parts18%
Functionality-Overall14%
Durability11%
Size-Overall7%
Mechanism Issues7%
Charging6%
Quality-Overall6%
Battery Life4%
Product Condition3%
Add-Ons/Attachments3%

Common questions

Is makita chainsaw profitable to sell on Amazon United Kingdom?
The niche generates £174K/yr across 27 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (48/100).
How competitive is the makita chainsaw niche?
13 brands and 57 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in makita chainsaw?
Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.4%.
When does demand for makita chainsaw peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the makita chainsaw niche?
Listings span £34.77–£253.86; the average listing price is £98.62 (sweet spot $15–$100). The average incumbent carries 665 reviews — the moat a new listing must climb.