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Makita Chainsaw

Fail

Demand is soft, at -16.6% this quarter, so Makita Chainsaw is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£174K/yr78K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
52%top-5 click share · 13 brands · 57 sellers

Flapen Score

Makita Chainsaw against its category

The dotted line is the DIY & Tools average. Past it, Makita Chainsaw is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Makita Chainsaw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Makita Chainsaw 78K times last year and spent an estimated £174K. The top 5 brands take 74% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
2.3%
Market size, estimated
£174Ka year
Peak month
March1.4× the quietest month
Top search term
makita chainsaw32K searches a year

02 · Price

A sale here is worth £98.62.

Listings sell for £98.62 on average, from £34.77 to £253.86. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £98.62 that is £0 to £10K a year per listing.

Average price
£98.62inside the $15 to $100 sweet spot
Price range
£34.77–£253.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #2,532 within Hand Tools. It carries 665 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
81%
Out of stock, average day
19.4%
Average rank
#2,532in Hand Tools
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
665per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Makita Chainsaw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

57

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

21%

  • Makita40%
  • VIWKO11%
  • KIESBOHR9%
  • BITOON7%
  • ConBlom7%
  • Edtran6%

Demand

Makita Chainsaw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Makita Chainsaw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita chainsaw32K/yr
  • makita chainsaw 18v12K/yr
  • makita mini chainsaw8K/yr
  • makita pruning saw6K/yr
  • makita chainsaw cordless3K/yr
  • makita 18v chainsaw4K/yr
  • makita battery chainsaw5K/yr
  • makita cordless chainsaw4K/yr
  • chainsaw makita3K/yr

Reviews and returns

What reviews say buyers love and hate about Makita Chainsaw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.25

Broke twice on first use

Broke after a month so can't return it

Broken

Quality-Overall11%+0.69

Completely smashed how it got through quality control ill never know really bad to send it out like this

Cheap rubbish

Poor quality

Functionality-Overall7%−0.08

So I don't know how it will perform

alas it did not work

it still wasn't working right

Battery Life6%+0.39

now batteries have run out what do I do

One of the batteries won't charge

Poor battery life

Leak-Proof6%

Oil spills

And the oil tank is leaking when putting away in the case

leaks oil

Love

Quality-Overall18%+0.69

The tool itself is very good

Excellent product

Solid build quality

Value For Money17%+0.96

Excellent value for money

Great value for money

Good price

Ease Of Use10%+0.67

Very handy

Easy to use

Useful and easy to handle

Battery Life8%+0.39

The battery life is incredible

batteries seem to last

works really well using my own Makita battery

Advertised Vs Actual Product7%+0.40

it worked a lot better than i imagined

does the Job

it will do the job

Return

2.4% Return rate 9% Fixable by listing

Defective Material/Parts18%▄█▅▄▆▃

Looks like everything was thrown in the case and case broken

Faulty from new

Functionality-Overall14%█▁▄█▇▅

So I don't know how it will perform

alas it did not work

it still wasn't working right

Durability11%▂▄▃▃▄█

Broke twice on first use

Broke after a month so can't return it

Broken

Size-Overall7%▃█▇▄▄▅
Mechanism Issues7%▅▅▆▄█▃

FAQ

Common Makita Chainsaw questions

Answered from the same tracked data.