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55

makita 18v batteries and charger

Worth a look

Shows a thin review moat (115 avg reviews), but soft demand (-2.8% this quarter) keeps it on the watch list.

Market size 32Growth 24Conversion 75Competition 51Returns 90Price range 55Avg price 91Brand share 39Review moat 94Quality gap 68

Review moat

Great115.04

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£54.74

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£18.38–£167.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£150K

£150K/yr · 39K searches

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, makita 18v batteries and charger is a £150K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

makita 18v batteries and charger market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£82K–£109K
units × avg price
Conversion rate
7.0%
Avg BSR
#373
Page quality
0%
Prime
79%
Sponsored
79%
Out of stock
18.8%
Avg brand age
25 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

54

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

15%

  • Makita31%
  • BATTOOL23%
  • DASNITE14%
  • Bonadget10%
  • Uionvot5%
  • Amoresbat3%
  • Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -2.8% search growth over the last 90 days.
1K800Spike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.1×

Top makita 18v batteries and charger search terms

  • makita battery and charger14K/yr
  • makita 18v batteries and charger14K/yr
  • makita battery and charger set5K/yr
  • makita 18v battery and charger4K/yr
  • makita 18v battery and charger set3K/yr
All search terms

Top makita 18v batteries and charger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£8K10%£15K15%£23K20%£30K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about makita 18v batteries and charger

What buyers praise and complain about, mined from review topics.

What buyers love

Charging32%

“Charger does its job”

Quality-Overall17%

“Good quality”

Battery Life12%

“The batteries work”

Value For Money9%

“Save money”

Advertised Vs Actual Product6%

“Worked as stated”

Durability3%

“great durable quality”

Compatibility-Overall3%

“Compatible with the drill”

Size-Overall2%

“batteries which fit Makita”

Amplification1%

“8 amp life - great”

Weight Light1%

“It's also pretty light”

What buyers complain about

Charging28%

“would not charge”

Battery Life22%

“Poor battery power”

Compatibility-Overall7%

“Sent it back because it didn't fit my Makita drill battery”

Advertised Vs Actual Product5%

“Terrible advertised as 5 ah they came as 8ah”

Durability5%

“Broke”

Functionality-Overall4%

“I bought the first one which didn't work at all”

Quality-Overall3%

“Cheap”

Value For Money3%

“pricey”

Amplification3%

“Theyre defo not 5amp”

Noise Level2%

“Terrible, they only charge if you're lucky, the rest of the time it makes awful screeching noises”

Top return reasons

Charging33%
Compatibility-Overall14%
Size-Overall13%
Functionality-Overall10%
Battery Life7%
Defective Material/Parts7%
Durability2%
Quality-Overall2%
Product Condition2%
Weight Heavy2%

Common questions

Is makita 18v batteries and charger profitable to sell on Amazon United Kingdom?
The niche generates £150K/yr across 24 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the makita 18v batteries and charger niche?
15 brands and 54 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in makita 18v batteries and charger?
Top complaints mined from reviews: Charging, Battery Life, Compatibility-Overall. The return rate is 1.3%.
When does demand for makita 18v batteries and charger peak?
Demand peaks in Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the makita 18v batteries and charger niche?
Listings span £18.38–£167.32; the average listing price is £54.74 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.