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Magnolia Paint for Walls

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 97% of clicks, so Magnolia Paint for Walls is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£177K/yr432K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
29%top-5 click share · 8 brands · 82 sellers

Flapen Score

Magnolia Paint for Walls against its category

The dotted line is the DIY & Tools average. Past it, Magnolia Paint for Walls is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnolia Paint for Walls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnolia Paint for Walls 432K times last year and spent an estimated £177K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
7.3%
Market size, estimated
£177Ka year
Peak month
May2.8× the quietest month
Top search term
magnolia paint for walls83K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £1.72 to £25.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £5.63 that is £1K to £3K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£1.72–£25.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #138 within Painting Supplies, Tools & Wall Treatments. It carries 859 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
85%
Out of stock, average day
1.4%
Average rank
#138in Painting Supplies, Tools & Wall Treatments
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
859per listing
Listings tracked
61

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Magnolia Paint for Walls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

82

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

29%

Top 20: 64%

Open market

1%

  • Johnstone's49%
  • Dulux37%
  • RUSTINS6%
  • Polar Specialist Coatings2%
  • Paintsmiths2%
  • Crown2%
  • Open — no brand owns it (2 brands, 1%)

Demand

Magnolia Paint for Walls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Magnolia Paint for Walls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnolia paint for walls83K/yr
  • dulux tester pots90K/yr
  • paint tester pots38K/yr
  • magnolia paint40K/yr
  • tester paint pots28K/yr
  • dulux tester23K/yr
  • dulux paint tester18K/yr
  • paint samples14K/yr
  • crown paint tester pots13K/yr
  • dulux paint samples12K/yr

Reviews and returns

What reviews say buyers love and hate about Magnolia Paint for Walls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality41%−0.30

Leaked paint

Poor quality paint

paint has leaked out

Color20%−0.03

Not white

Did not like the colour

Wrong colour

Leak-Proof6%

it had leaked inside the second box

If you squeeze out anything more than the tiniest amount, it starts leaking everywhere, all over your hand, the wall, and the tube itself

Leaking paint pot

Coverage6%−0.02

No coverage at all

it doesnt cover

not the best for coverage

Quality-Overall5%+0.59

POOR QUALITY CONTAINER

Poor Quality

Not as good as expected or hoped for

Love

Paint Quality17%−0.30

Good quality paint

very easy to paint with

Excellent paint

Value For Money16%+1.93

Well worth the money

Good value

Excellent value

Color16%−0.03

Great colour

Lovely neutral colour

the color match was perfect

Quality-Overall12%+0.59

Good quality

Good quality paint at a reasonable price

the product had good reviews

Ease Of Use10%+0.73

Easy to use

Really handy

It was so easy to apply

Return

0.7% Return rate 35% Fixable by listing

Paint Quality48%█▃█▇█▆

Leaked paint

Poor quality paint

paint has leaked out

Color31%▄█▅▅▄▆

Not white

Did not like the colour

Wrong colour

Leak-Proof6%▄▆▇▆▇█

it had leaked inside the second box

If you squeeze out anything more than the tiniest amount, it starts leaking everywhere, all over your hand, the wall, and the tube itself

Leaking paint pot

Size-Overall3%█▅▅▄▆▅

Small

Tiny bottle

Small pot, does what it says

Quality-Overall2%▁█▃▂▅▃

POOR QUALITY CONTAINER

Poor Quality

Not as good as expected or hoped for

FAQ

Common Magnolia Paint for Walls questions

Answered from the same tracked data.