Magnolia Paint for Walls
MaybeReturns run at only 0.7% of orders. But the top 5 brands take 97% of clicks, so Magnolia Paint for Walls is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 4950
- Market size
- £177K/yr432K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 29%top-5 click share · 8 brands · 82 sellers
Flapen Score
Magnolia Paint for Walls against its category
The dotted line is the DIY & Tools average. Past it, Magnolia Paint for Walls is stronger. Inside it, weaker.
Market
The Magnolia Paint for Walls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magnolia Paint for Walls 432K times last year and spent an estimated £177K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 432K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £177Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- magnolia paint for walls83K searches a year
02 · Price
A sale here is worth £5.63.
Listings sell for £5.63 on average, from £1.72 to £25.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £5.63 that is £1K to £3K a year per listing.
- Average price
- £5.63under the $15 to $100 sweet spot
- Price range
- £1.72–£25.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #138 within Painting Supplies, Tools & Wall Treatments. It carries 859 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 85%
- Out of stock, average day
- 1.4%
- Average rank
- #138in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 859per listing
- Listings tracked
- 61
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Magnolia Paint for Walls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones 304025 Vinyl Matt Emulsion - Magnolia 2.5
- Price
- £12.76
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 14y ago

Johnstones 304055 Vinyl Matt Emulsion - Magnolia 5
- Price
- £18.23
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 12y ago

Johnstones Wall Ceiling Paint Tester Pots - Magnolia Emulsion Easy Apply Dries 1-2 Hours 75ml
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11y ago

RUSTINS Matt Emulsion Paint Magnolia 250ml
- Price
- £5.35
- Rating
- 4.1/5
- Reviews
- 1,584
- Age
- 9y ago

Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago
Trending
90-day click momentum
Dulux Walls and Ceilings Tester Paint Orchid White 30 ml
- Price
- £2.00
- Rating
- 4.7/5
- Reviews
- 17
- Age
- 7y ago

Dulux Walls & Ceilings Tester Paint Malt Chocolate 30 ml
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 6y ago

Johnstones Wall Ceiling Paint Tester Pots - Magnolia Emulsion Easy Apply Dries 1-2 Hours 75ml
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 201
- Age
- 11y ago

Johnstones - Paint Tester Pots - Wall & Ceiling Paint - Raw Linen - Emulsion Paint - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4y ago

Dulux Light & Space Tester Watercolour Paint Absolute White 30 ml
- Price
- £3.91
- Rating
- 4.4/5
- Reviews
- 773
- Age
- 6y ago
Newest
by launch date
Paintsmiths Home Touch Up Paint - Repair Walls Ceilings and Wood - Matt Finish - Bottle & Brush for Easy Application - High Opacity Emulsion for Scuffs Scratches and Stains (Magnolia)
- Price
- £7.76
- Rating
- 4.2/5
- Reviews
- 213
- Age
- 1y ago

Dulux Easycare Washable & Tough Tester Paint - Knotted Twine - 30ML
- Price
- £2.12
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 3y ago

Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago

Johnstones White Lace Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dries in 1-2 Hours - 75ml
- Price
- £2.62
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 4y ago

Johnstones - Paint Tester Pots - Wall & Ceiling Paint - Raw Linen - Emulsion Paint - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £1.82
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
8 flat
Sellers
82
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
29%
Top 20: 64%
Open market
1%
- Johnstone's49%
- Dulux37%
- RUSTINS6%
- Polar Specialist Coatings2%
- Paintsmiths2%
- Crown2%
- Open — no brand owns it (2 brands, 1%)
Demand
Magnolia Paint for Walls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.8×
Search terms
Top Magnolia Paint for Walls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnolia paint for walls83K/yr
- dulux tester pots90K/yr
- paint tester pots38K/yr
- magnolia paint40K/yr
- tester paint pots28K/yr
- dulux tester23K/yr
- dulux paint tester18K/yr
- paint samples14K/yr
- crown paint tester pots13K/yr
- dulux paint samples12K/yr
Reviews and returns
What reviews say buyers love and hate about Magnolia Paint for Walls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaked paint
Poor quality paint
paint has leaked out
Not white
Did not like the colour
Wrong colour
it had leaked inside the second box
If you squeeze out anything more than the tiniest amount, it starts leaking everywhere, all over your hand, the wall, and the tube itself
Leaking paint pot
No coverage at all
it doesnt cover
not the best for coverage
POOR QUALITY CONTAINER
Poor Quality
Not as good as expected or hoped for
Love
Good quality paint
very easy to paint with
Excellent paint
Well worth the money
Good value
Excellent value
Great colour
Lovely neutral colour
the color match was perfect
Good quality
Good quality paint at a reasonable price
the product had good reviews
Easy to use
Really handy
It was so easy to apply
Return
0.7% Return rate 35% Fixable by listing
Leaked paint
Poor quality paint
paint has leaked out
Not white
Did not like the colour
Wrong colour
it had leaked inside the second box
If you squeeze out anything more than the tiniest amount, it starts leaking everywhere, all over your hand, the wall, and the tube itself
Leaking paint pot
Small
Tiny bottle
Small pot, does what it says
POOR QUALITY CONTAINER
Poor Quality
Not as good as expected or hoped for
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnolia Paint for Walls questions
Answered from the same tracked data.








