Skip to content

Magnetic Tape Measure

Fail

Demand is soft, at -21.6% this quarter, so Magnetic Tape Measure is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£156K/yr141K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
54%top-5 click share · 8 brands · 123 sellers

Flapen Score

Magnetic Tape Measure against its category

The dotted line is the DIY & Tools average. Past it, Magnetic Tape Measure is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnetic Tape Measure market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnetic Tape Measure 141K times last year and spent an estimated £156K. The top 5 brands take 94% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
5.6%
Market size, estimated
£156Ka year
Top search term
milwaukee tape measure63K searches a year

02 · Price

A sale here is worth £19.67.

Listings sell for £19.67 on average, from £11.68 to £34.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £19.67 that is £2K to £5K a year per listing.

Average price
£19.67inside the $15 to $100 sweet spot
Price range
£11.68–£34.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #123 within Measuring & Layout Tools. It carries 600 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#123in Measuring & Layout Tools
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
600per listing
Listings tracked
24

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Magnetic Tape Measure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

123

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

4%

  • Milwaukee71%
  • Komelon11%
  • FAHEFANA5%
  • MiLESEEY5%
  • ansigtny3%
  • STANLEY FATMAX2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Magnetic Tape Measure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Magnetic Tape Measure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milwaukee tape measure63K/yr
  • magnetic tape measure19K/yr
  • komelon tape measure 8m9K/yr
  • tape measure milwaukee10K/yr
  • milwaukee tape measure 5m9K/yr
  • milwaukee tape measure 8m8K/yr
  • tape measure magnetic7K/yr
  • milwaukee tape7K/yr
  • komelon tape measure4K/yr
  • milwaukee measuring tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Magnetic Tape Measure

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability8%−0.05

Rubbish broke after first use

broke after 2 days

the gold started coming off on the 1st day of using it

Strength8%−0.06

Very flimsy and twists at the end

Flimsy tape

Not really as robust as claimed

Value For Money7%+0.30

Not cheap,

Waste of money

It's quite pricey

Size-Overall6%+0.44

The tape is quite large in size

Its really big

Quite large though

Instructions/User Manual/Troubleshooting5%−0.05

Lack of instruction with it

Lousy instruction sheet

Love

Quality-Overall24%+1.57

It feels well made

Best Quality

A truly great piece of kit

Ease Of Use11%+0.68

easy to use

Easy to operate

easy to read

Strength9%−0.06

The clip is very strong

Sturdy

Really solid build

Value For Money8%+0.30

Worth the money

very good value for money

Good price

Adhesion/Stickiness7%

Best tape I've had

Nice solid tape

this clip stays in place

Return

0.9% Return rate 40% Fixable by listing

Size-Overall17%▁▂▄█▆▂

The tape is quite large in size

Its really big

Quite large though

Advertised Vs Actual Product15%▂█▁▄▆▆

falsly advertised as both mm and inches

Measurement/Reading Accuracy12%█▁▄▃▅▂
Adhesion/Stickiness8%▁▁▄▂▄█
Defective Material/Parts6%▁▁█▂▃▂

FAQ

Common Magnetic Tape Measure questions

Answered from the same tracked data.