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Maglite Torches

Fail

Demand is soft, at -74.5% this quarter, so Maglite Torches is a Fail.

Flapen Score
26
26 / 100
Ranks 2,216 of 2,225 DIY & Tools niches · −23 vs the category median of 49
Market size
£23K/yr45K searches / yr
90-day growth
-74.5%search demand this quarter
Competition
82%top-5 click share · 5 brands · 8 sellers

Flapen Score

Maglite Torches against its category

The dotted line is the DIY & Tools average. Past it, Maglite Torches is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Maglite Torches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Maglite Torches 45K times last year and spent an estimated £23K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-74.5%
Conversion, latest week
7.0%
Market size, estimated
£23Ka year
Peak month
November66.9× the quietest month
Top search term
dog walking torch24K searches a year

02 · Price

A sale here is worth £7.28.

Listings sell for £7.28 on average, from £4.91 to £9.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.28 that is £0 to £728 a year per listing.

Average price
£7.28under the $15 to $100 sweet spot
Price range
£4.91–£9.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£728
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #14 within Hand Tools. It carries 22,297 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#14in Hand Tools
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,297per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Maglite Torches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • AHJ37%
  • Blukar24%
  • Lighting EVER19%
  • Faxins11%
  • Adiwo9%

Demand

Maglite Torches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 66.9×

Search terms

Top Maglite Torches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog walking torch24K/yr
  • hands free torch4K/yr
  • walking torch6K/yr
  • torch for dog walking6K/yr
  • dog walking torch hands free4K/yr

Reviews and returns

What reviews say buyers love and hate about Maglite Torches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.12

does not last

Died after a couple of months

Dead after single use

Charging14%−0.03

Also it seems to take a very long time to charge

Doesn't work and won't charge

Not holding charge

Battery Life9%−0.04

Very short battery life

I don't know how long the battery would last

Dead batteries

Brightness/Shine/Glow8%+2.13

very quickly loses brightness

not that bright

not as bright as I thought it would be

Size-Overall7%+0.32

Small size

Small torch

wow its small

Love

Brightness/Shine/Glow31%+2.13

Bright Light

Bright light

Nice & bright

Quality-Overall11%+0.71

Excellent product

Brilliant quality, great price, the beam is so strong for a little torch and I love the fact that I dont need to change batteries as it has a usb charger

Good Quality Torch

Charging11%−0.03

easy to charge

Holds charge well

a long lasting charge

Value For Money9%+0.26

Excellent value for money

Fair price

Excellent value

Advertised Vs Actual Product4%+0.16

Works as advertised

Just what I needed

It works as it say

Return

0.7% Return rate 25% Fixable by listing

Brightness/Shine/Glow20%▅█▅▇▆▆

very quickly loses brightness

not that bright

not as bright as I thought it would be

Size-Overall20%▇▇██▆▆

Small size

Small torch

wow its small

Functionality-Overall15%▄▄▅▅▄█

will not turn on

then do not work

It has stopped working

Charging14%█▆▇▆▆▄

Also it seems to take a very long time to charge

Doesn't work and won't charge

Not holding charge

Defective Material/Parts6%▅▅█▇█▅

FAQ

Common Maglite Torches questions

Answered from the same tracked data.