Magical Flames
MaybeReturns run at only 0.2% of orders. But prices span $4.03–$12.11, mostly outside the sweet spot, so Magical Flames is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 2,225 DIY & Tools niches · +9 vs the category median of 4958
- Market size
- £22K/yr25K searches / yr
- 90-day growth
- +104.4%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 17 sellers
Flapen Score
Magical Flames against its category
The dotted line is the DIY & Tools average. Past it, Magical Flames is stronger. Inside it, weaker.
Market
The Magical Flames market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Magical Flames 25K times last year and spent an estimated £22K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +104.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +104.4%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £22Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- fire colour changing powder12K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £4.03 to £12.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.34 that is £734 to £2K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £4.03–£12.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £734–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #139 within Fireplaces, Stoves & Accessories. It carries 678 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 79%
- Out of stock, average day
- 11.5%
- Average rank
- #139in Fireplaces, Stoves & Accessories
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 678per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Magical Flames products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
15PCS Fire Colour Changing Powder Magical Flames Long-Lasting Fire Colour Changing Powder Campfire Color Changing Powder Fire Colour Changing Powder Fire Cones Colour Changing Fire Magic Flames
- Price
- £9.95
- Rating
- 3.6/5
- Reviews
- 43
- Age
- 1y ago
ROFPM Fire Colour Changing Powder Magical Flames Colorful Flame Coloured Fire Flames Mystical Colour Changing Powder Mystical Colorful Flame Changer for Bonfires Parties Fireplaces (10x15g)
- Price
- £9.34
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
15Pcs Magical Flames Fire Colour Changing Powder Coloured Fire Flames
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
5PCS Magical Flames Colour Changing Fire Powder Campfire Co-lor Chang-ing Powder Long-Lasting Fi-re Colour Changing Pow-der Co-lour Ch-anging Fire Sachets Magic Fire Dust
- Price
- £5.04
- Rating
- 3.0/5
- Reviews
- 36
- Age
- 1y ago
NoxGule Fire Colour Changing Powder Magic Fire Sachets Magic Color Change Flames for Fire Pit Bonfire Garden Outdoor Campfires Seaside-15PCSx10G
- Price
- £6.94
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 11mo ago
Trending
90-day click momentum
Magic Fire Dust for Outdoor Fireworks QIANSSE 15 Packs Colour Changing Flames Powder Creates Coloured Fire Magic for Fire Pit Garden Campfire
- Price
- £5.88
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
5PCS Colour Changing Fire Powder Fireworks Fire Colour Changing Powder F-Ire Pit Accessories Campfire Color Chang-Ing Po-Wder Long-Lasting Burning Colourful Flame For Outdoor Events Bonfires
- Price
- £4.89
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
ROFPM Fire Colour Changing Powder Magical Flames Colorful Flame Coloured Fire Flames Mystical Colour Changing Powder Mystical Colorful Flame Changer for Bonfires Parties Fireplaces (10x15g)
- Price
- £9.34
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
5pcs Colour Changing Fire Powder Color Change Flames for Fire Pit Campfire Color Changing Powder Colour Fire Powder for Indoor Fireplaces Seaside Gardens(5PCS*10g)
- Price
- £4.03
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 8mo ago
NoxGule Fire Colour Changing Powder Magic Fire Sachets Magic Color Change Flames for Fire Pit Bonfire Garden Outdoor Campfires Seaside-15PCSx10G
- Price
- £6.94
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 11mo ago
Newest
by launch dateMagic Fire Dust for Outdoor Fireworks QIANSSE 15 Packs Colour Changing Flames Powder Creates Coloured Fire Magic for Fire Pit Garden Campfire
- Price
- £5.88
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
NoxGule Mystical Fire Fire Colour Changing Powder Magical Flames Magic Fire Sachets Suitable for Indoor Fireplaces Outdoor Camping Beach Campfires 15PCS
- Price
- £6.98
- Rating
- 3.7/5
- Reviews
- 14
- Age
- 7mo ago
5pcs Colour Changing Fire Powder Color Change Flames for Fire Pit Campfire Color Changing Powder Colour Fire Powder for Indoor Fireplaces Seaside Gardens(5PCS*10g)
- Price
- £4.03
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 8mo ago
Magic Flames Fire Colour Changing: Mystical Fire Sachets Change Color For Fire Pit Bonfire Outdoor Garden 20G 15 Packets
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 8mo ago
NoxGule Fire Colour Changing Powder Magic Fire Sachets Magic Color Change Flames for Fire Pit Bonfire Garden Outdoor Campfires Seaside-15PCSx10G
- Price
- £6.94
- Rating
- 3.5/5
- Reviews
- 24
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
17%
- BigyQiu24%
- NoxGule16%
- ROFPM14%
- Ganbaro12%
- SUNLIFER11%
- Mystical Fire6%
- Open — no brand owns it (7 brands, 17%)
Demand
Magical Flames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Magical Flames search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fire colour changing powder12K/yr
- magic fire sachets5K/yr
- magic fire4K/yr
- mystical fire4K/yr
Reviews and returns
What reviews say buyers love and hate about Magical Flames
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
let off no colour
Barely any colour
Not as colourful as I expected
Doesn't last more than 1-2 seconds
Lasted a few seconds
These last only a minute
Not as good as other brands I've bought in similar price range
Absolute rubbish
Bad quality
Not worth the money
Waste of money
wouldnt even say its worth 11 quid
Barely worked
Don't work
It just doesnt work
Love
Great fun & colourful
Really cool blue
Amazing colours
Easy to use
simple to use
Really pretty and easy to use
Overall, theyre a great novelty item that does exactly what it promises
Great product
Good quality value for money easy to use nice sized packages
Nice in a campfire
Makes your fire that little more special
Great fun, colourful and lasted longer than expected
Very fun to watch
Return
0.2% Return rate 30% Fixable by listing
Barely worked
Don't work
It just doesnt work
Not like the pictures
This product is obviously nothing like its listing
Not as good as other brands I've bought in similar price range
Absolute rubbish
Bad quality
let off some potent fumes
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magical Flames questions
Answered from the same tracked data.