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Lpg Water Heater

Fail

Shoppers spend only $48K a year here, so Lpg Water Heater is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£48K/yr34K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 14 sellers

Flapen Score

Lpg Water Heater against its category

The dotted line is the DIY & Tools average. Past it, Lpg Water Heater is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lpg Water Heater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lpg Water Heater 34K times last year and spent an estimated £48K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.5%
Market size, estimated
£48Ka year
Peak month
January1.6× the quietest month
Top search term
lpg water heater8K searches a year

02 · Price

A sale here is worth £94.52.

Listings sell for £94.52 on average, from £12.44 to £204.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £94.52 that is £0 to £9K a year per listing.

Average price
£94.52inside the $15 to $100 sweet spot
Price range
£12.44–£204.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #186 within Plumbing. It carries 233 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
55%
Out of stock, average day
26.1%
Average rank
#186in Plumbing
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lpg Water Heater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

10%

  • VELPAX38%
  • CO-Z26%
  • CAMPLUX10%
  • CDZHLTG8%
  • Lfhelper4%
  • MIAOKE3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Lpg Water Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Lpg Water Heater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lpg water heater8K/yr
  • gas water heater9K/yr
  • gas shower6K/yr
  • horse shower6K/yr
  • gas boiler6K/yr

Reviews and returns

What reviews say buyers love and hate about Lpg Water Heater

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.20

Lasted 3 weeks

This item stopped working after a month of use

after a couple of uses it kept cutting out

Functionality-Overall13%−0.09

Won't even switch on

Doesnt work

Never worked properly now has packed up completely after 6 weeks

Quality-Overall12%−0.01

I have very little confidence in the quality of this product - this is propane

Poor quality

Rubbish

Defective Material/Parts6%−0.04

Faulty and unreliable due to battery power consumption

Item faulty after 8 weeks

Size-Overall5%

not fit for purpose

Needed quite a big reservoir

Love

Value For Money14%+0.83

Good value for money

Great for the price

Great value for money

Pressure12%+0.76

Compact pressure shower

Amazing pressure

very impressed with the water pressure

Quality-Overall12%−0.01

Excellent bit of kit

Good boiler

Great product and good quality

Ease Of Use8%+0.48

Easy to use

It's very simple to assemble and use and provides a shower as an interim solution

very simple to do

Assembly/Installation7%+0.31

easy to assemble

ease of Installation

Simple set up good results

Return

2.3% Return rate 11% Fixable by listing

Functionality-Overall26%▇▅▅█▄▆

Won't even switch on

Doesnt work

Never worked properly now has packed up completely after 6 weeks

Defective Material/Parts12%▃▂▄▂█▄

Faulty and unreliable due to battery power consumption

Item faulty after 8 weeks

Size-Overall8%▃▄▄▃▄█

not fit for purpose

Needed quite a big reservoir

Leak-Proof7%▆█▃▃▁▁
Durability6%▆▆▅█▁▆

Lasted 3 weeks

This item stopped working after a month of use

after a couple of uses it kept cutting out

FAQ

Common Lpg Water Heater questions

Answered from the same tracked data.