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Lpg Water Heater

Fail

Shoppers spend an estimated $48K a year here, so Lpg Water Heater is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£48K/yr34K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
54%top-5 click share · 11 brands · 14 sellers

Flapen Score

Lpg Water Heater against its category

The dotted line is the DIY & Tools average. Past it, Lpg Water Heater is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lpg Water Heater market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lpg Water Heater 34K times last year and spent an estimated £48K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
1.5%
Market size, estimated
£48Ka year
Peak month
January1.6× the quietest month
Top search term
lpg water heater8K searches a year

02 · Price

A sale here is worth £94.52.

Listings sell for £94.52 on average, from £12.44 to £204.97. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £94.52 that is £0 to £9K a year per listing.

Average price
£94.52inside the $15 to $100 sweet spot
Price range
£12.44–£204.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 26.1% of listings are out of stock. The average listing ranks #186 within Plumbing. It carries 233 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
55%
Out of stock, average day
26.1%
Average rank
#186in Plumbing
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lpg Water Heater products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

14

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

10%

  • VELPAX38%
  • CO-Z26%
  • CAMPLUX10%
  • CDZHLTG8%
  • Lfhelper4%
  • MIAOKE3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Lpg Water Heater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Lpg Water Heater search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lpg water heater8K/yr
  • gas water heater9K/yr
  • gas shower6K/yr
  • horse shower6K/yr
  • gas boiler6K/yr

Reviews and returns

What reviews say buyers love and hate about Lpg Water Heater

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
28%of negative reviews mention “Durability”
2.3%of orders come back
“Lasted 3 weeks”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lpg Water Heater questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data