Loo Roll Holder Free Standing
MaybeAn estimated 1.5% of orders come back. But shoppers spend an estimated $48K a year here, so Loo Roll Holder Free Standing is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 4952
- Market size
- £48K/yr81K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 41%top-5 click share · 27 brands · 43 sellers
Flapen Score
Loo Roll Holder Free Standing against its category
The dotted line is the DIY & Tools average. Past it, Loo Roll Holder Free Standing is stronger. Inside it, weaker.
Market
The Loo Roll Holder Free Standing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loo Roll Holder Free Standing 81K times last year and spent an estimated £48K. The top 5 brands take 69% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 81K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £48Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- loo roll holder free standing16K searches a year
02 · Price
A sale here is worth £12.98.
Listings sell for £12.98 on average, from £5.80 to £34.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.98 that is £0 to £1K a year per listing.
- Average price
- £12.98under the $15 to $100 sweet spot
- Price range
- £5.80–£34.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #73 within Bathroom Hardware. It carries 1,153 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 93%
- Out of stock, average day
- 6.8%
- Average rank
- #73in Bathroom Hardware
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,153per listing
- Listings tracked
- 41
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Loo Roll Holder Free Standing products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HOMEZI Toilet Roll Holder Free Standing with HEAVY BASE Premium Toilet Roll Stand Stainless Steel loo roll holder for Bathroom 2 in 1 Holder and Storage for 5 Rolls - Chrome
- Price
- £10.41
- Rating
- 4.3/5
- Reviews
- 843
- Age
- 3y ago

Free-standing Toilet Roll Holder Stainless Steel Bathroom Roll Holder Stand Anti Rust Pedestal Toilet Paper Storage Dispenser
- Price
- £10.59
- Rating
- 4.2/5
- Reviews
- 5,175
- Age
- 5y ago

Freestanding Toilet Roll Holders for Bathroom Toilet Roll Storage Stainless Steel Toilet Roll Holder Stand with Drawing Finish Simple and Practical Toilet Roll Storage Dispenser
- Price
- £6.94
- Rating
- 4.0/5
- Reviews
- 4,791
- Age
- 4y ago

Free-Standing Toilet Roll Holder with Top Shelf Holds 4 Rolls Stainless Steel Bathroom Toilet Paper Dispenser
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 649
- Age
- 2y ago

Toilet Roll Holder Free-Standing with Top Shelf Holds 4 Rolls Stainless Steel Bathroom Toilet Paper Dispenser
- Price
- £14.64
- Rating
- 4.3/5
- Reviews
- 649
- Age
- 2y ago
Trending
estimated 90-day click momentum
Stainless Steel Free Standing Toilet Roll Holder Bathroom Roll Stand Freestanding Anti Rust Toilet Paper Storage Dispenser Includes Basic Screws Rust-Proof Design Suitable for Modern Bathrooms
- Price
- £6.65
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 10mo ago

Toilet Roll Holder Free Standing Bathroom Toilet Paper Holder with Heavy Base Anti-Slip&Non-rust Chrome Toilet Roll Holder 2-in-1 Toilet Roll Stand Holds 4 Rolls Storage Loo Roll Holder Free Standing
- Price
- £18.82
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 10mo ago

HEETA Toilet Roll Holder Free Standing Modern Toilet Paper Holder Stainless Steel Bathroom Stand Holds 5 Paper Rolls Non-Slip and Non-Rust Toilet Tissue Holder with Suction Cups and Weighted Base
- Price
- £14.64
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 2y ago

Free-Standing Toilet Roll Holder with Top Shelf Holds 4 Rolls Stainless Steel Bathroom Toilet Paper Dispenser
- Price
- £12.08
- Rating
- 4.3/5
- Reviews
- 649
- Age
- 2y ago

Freestanding Toilet Roll Holders for Bathroom Toilet Roll Storage Stainless Steel Toilet Roll Holder Stand with Black Finish Simple and Practical Toilet Roll Storage Dispenser
- Price
- £7.05
- Rating
- 4.0/5
- Reviews
- 4,791
- Age
- 4y ago
Newest
by launch date
Stainless Steel Free Standing Toilet Roll Holder Bathroom Roll Stand Freestanding Anti Rust Toilet Paper Storage Dispenser Includes Basic Screws Rust-Proof Design Suitable for Modern Bathrooms
- Price
- £6.65
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 10mo ago

Toilet Roll Holder Free Standing Bathroom Toilet Paper Holder with Heavy Base Anti-Slip&Non-rust Chrome Toilet Roll Holder 2-in-1 Toilet Roll Stand Holds 4 Rolls Storage Loo Roll Holder Free Standing
- Price
- £18.82
- Rating
- 4.6/5
- Reviews
- 479
- Age
- 10mo ago

Toilet Roll Holder Free Standing with Heavy Duty Base for 6 Rolls(Silver)
- Price
- £9.13
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

Crystals Toilet Roll Holder Free Standing - 2 in 1 Stainless Steel Toilet Paper Holder Up to 5 Toilet Roll Storage - No Drill Toilet Roll Stand Black
- Price
- £8.58
- Rating
- 4.5/5
- Reviews
- 182
- Age
- 1y ago

Crystals Toilet Roll Holder Free Standing - 2 in 1 Stainless Steel Toilet Paper Holder Up to 5 Toilet Roll Storage - No Drill Toilet Roll Stand Silver
- Price
- £7.98
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
43
Est. top-5 brand share
69%
Top 20: 95%
Est. top-5 click share
41%
Top 20: 80%
Open market
28%
- niffgaff35%
- songsoso12%
- HOMEZI11%
- Crystals5%
- Premier5%
- HEETA3%
Demand
Loo Roll Holder Free Standing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Loo Roll Holder Free Standing search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- loo roll holder free standing16K/yr
- floor standing toilet roll holder15K/yr
- toilet paper stand12K/yr
- toilet butler11K/yr
- toilet roll stands free standing3K/yr
- chrome toilet roll holder free standing9K/yr
- toilet roll holder free standing chrome6K/yr
- toilet stand5K/yr
- toilet roll butler4K/yr
Reviews and returns
What reviews say buyers love and hate about Loo Roll Holder Free Standing
We read the reviews and the return reasons for every product selling here.
“Not sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loo Roll Holder Free Standing questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








