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Loo Roll Holder Free Standing

Maybe

Returns run at only 1.5% of orders. But shoppers spend only $48K a year here, so Loo Roll Holder Free Standing is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£48K/yr81K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
41%top-5 click share · 27 brands · 43 sellers

Flapen Score

Loo Roll Holder Free Standing against its category

The dotted line is the DIY & Tools average. Past it, Loo Roll Holder Free Standing is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loo Roll Holder Free Standing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Loo Roll Holder Free Standing 81K times last year and spent an estimated £48K. The top 5 brands take 69% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
4.6%
Market size, estimated
£48Ka year
Peak month
October1.3× the quietest month
Top search term
loo roll holder free standing16K searches a year

02 · Price

A sale here is worth £12.98.

Listings sell for £12.98 on average, from £5.80 to £34.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.98 that is £0 to £1K a year per listing.

Average price
£12.98under the $15 to $100 sweet spot
Price range
£5.80–£34.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #73 within Bathroom Hardware. It carries 1,153 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
93%
Out of stock, average day
6.8%
Average rank
#73in Bathroom Hardware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,153per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Loo Roll Holder Free Standing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

43

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

41%

Top 20: 80%

Open market

28%

  • niffgaff35%
  • songsoso12%
  • HOMEZI11%
  • Crystals5%
  • Premier5%
  • HEETA3%

Demand

Loo Roll Holder Free Standing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Loo Roll Holder Free Standing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loo roll holder free standing16K/yr
  • floor standing toilet roll holder15K/yr
  • toilet paper stand12K/yr
  • toilet butler11K/yr
  • toilet roll stands free standing3K/yr
  • chrome toilet roll holder free standing9K/yr
  • toilet roll holder free standing chrome6K/yr
  • toilet stand5K/yr
  • toilet roll butler4K/yr

Reviews and returns

What reviews say buyers love and hate about Loo Roll Holder Free Standing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength17%−0.06

Not sturdy

Very flimsy

Not strong enough

Quality-Overall14%

The quality control must be very lacks

Awful quality

Cheap quality Very small

Size-Overall9%−0.10

Very small

Too short

a big too short

Assembly/Installation6%+1.39

Tricky to assemble

Assembly made difficult

Doesn't assemble

Durability6%−0.09

Broken after four months

not durable

Falls apart

Love

Quality-Overall20%

Excellent product

Good quality and easy to assemble

A great quality product very strong and looks good

Assembly/Installation18%+1.39

Easy to install

Simple assembly

Easy assemble

Strength13%−0.06

Very sturdy

Easy assembly and sturdy

Sturdy and a solid base

Value For Money9%+0.90

Excellent product for the money

Good value for money

Good value for money

Advertised Vs Actual Product9%+1.05

As described

Better than I was expecting

Exactly what I needed

Return

1.5% Return rate 25% Fixable by listing

Defective Material/Parts17%█▆▆▆▅▆
Size-Overall17%▆▇▆▆▇█

Very small

Too short

a big too short

Strength12%▇▇▆▆▄█

Not sturdy

Very flimsy

Not strong enough

Quality-Overall11%▅▄█▄▆▄

The quality control must be very lacks

Awful quality

Cheap quality Very small

Assembly/Installation9%█▅▇▆▇▅

Tricky to assemble

Assembly made difficult

Doesn't assemble

FAQ

Common Loo Roll Holder Free Standing questions

Answered from the same tracked data.