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Long Screwdriver

Fail

Shoppers spend only $55K a year here, so Long Screwdriver is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£55K/yr73K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
68%top-5 click share · 17 brands · 56 sellers

Flapen Score

Long Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Long Screwdriver is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Screwdriver 73K times last year and spent an estimated £55K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
9.5%
Market size, estimated
£55Ka year
Top search term
long screwdriver35K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £4.10 to £20.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.87 that is £2K to £4K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£4.10–£20.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #396 within Hand Tools. It carries 498 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
3.0%
Average rank
#396in Hand Tools
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
498per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Long Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

56

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

24%

  • OX Tools24%
  • Arctic Hayes20%
  • WAIZHIUA14%
  • GURADESIGN7%
  • Draper6%
  • sourcing map5%

Demand

Long Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 8 of 12 months tracked

Search terms

Top Long Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long screwdriver35K/yr
  • long screwdriver set8K/yr
  • long philips screwdriver6K/yr
  • long reach screwdriver6K/yr
  • extra long screwdriver6K/yr
  • long flat head screwdriver5K/yr
  • long phillips screwdriver4K/yr
  • long thin screwdriver4K/yr

Reviews and returns

What reviews say buyers love and hate about Long Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+0.06

Cheap and useless

Very poor quality

cant even screw in a relay with this quality

Size-Overall14%−0.03

These are super long

too big

Durability12%−0.14

Broke on first use

The screw driver's tip got snapped in 5 months

Flatness9%−0.05

not sure why there are so many flat head

Magnetic Strength/Adsorption7%−0.01

Magnetic

good value for money does the job however its not very magnetic so it really just depends what youre using it for

Love

Quality-Overall36%+0.06

Excellent quality

Good quality tools

Good quality set

Value For Money15%+0.11

Great value

Good value

well worth the price

Advertised Vs Actual Product11%+1.25

As described

exceeded my expectation

Just what I needed

Ease Of Use10%+1.82

Very useful

reached the spot with ease

Good and handy

Grip7%+0.76

comfortable handle with good grip never put them under alot of pressure

Great handle, nice length too

Grip is fine

Return

1.1% Return rate 66% Fixable by listing

Size-Overall57%▇█▅▅█▆

These are super long

too big

Thickness11%▁▄▄▄▃█

too big and too thick at the end

Advertised Vs Actual Product6%▇▃▆▇▇█
Quality-Overall5%▄▂█▁▄▁

Cheap and useless

Very poor quality

cant even screw in a relay with this quality

Compatibility-Overall3%▅▁▁█▁▃

FAQ

Common Long Screwdriver questions

Answered from the same tracked data.