Long Nose Pliers

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

10.4%

Market size, estimated

£197Ka year

Peak month

February1.8× the quietest month

Top search term

long nose pliers112K searches a year

Listings sell for £7.75 on average, from £2.66 to £21.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.75 that is £4K to £6K a year per listing.

Average price

£7.75under the $15 to $100 sweet spot

Price range

£2.66–£21.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #31 within Hand Tools. It carries 744 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#31in Hand Tools

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

744per listing

Listings tracked

39

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months