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Long Handled Scrubbing Brush

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -11.8% this quarter, so Long Handled Scrubbing Brush is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£80K/yr124K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
40%top-5 click share · 22 brands · 45 sellers

Flapen Score

Long Handled Scrubbing Brush against its category

The dotted line is the DIY & Tools average. Past it, Long Handled Scrubbing Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Handled Scrubbing Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Handled Scrubbing Brush 124K times last year and spent an estimated £80K. The top 5 brands take 58% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
5.9%
Market size, estimated
£80Ka year
Peak month
March1.9× the quietest month
Top search term
long handled scrubbing brush61K searches a year

02 · Price

A sale here is worth £11.00.

Listings sell for £11.00 on average, from £4.74 to £24.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.00 that is £1K to £3K a year per listing.

Average price
£11.00under the $15 to $100 sweet spot
Price range
£4.74–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #58 within Cleaning Tools. It carries 1,633 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
6.8%
Average rank
#58in Cleaning Tools
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,633per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Long Handled Scrubbing Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

45

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

40%

Top 20: 87%

Open market

38%

  • SetSail22%
  • TDBS The Dustpan and Brush Store15%
  • Mitclear7%
  • Generic7%
  • Thboxes6%
  • Lanhope4%

Demand

Long Handled Scrubbing Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Long Handled Scrubbing Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long handled scrubbing brush61K/yr
  • scrubbing brush with long handle23K/yr
  • long handle scrubbing brush21K/yr
  • floor scrubbing brush with long handle11K/yr
  • long handled scrubbing brush for floors4K/yr
  • long scrubbing brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Long Handled Scrubbing Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.26

Broke on first use

broke in first use

Stopped working after a few uses

Ease Of Cleaning11%+1.99

Not sturdy to clean

not when I expect to clean

Doesn't really clean

Quality-Overall8%+0.52

Low quality

It isnt well made

Cheap quality

Strength7%−0.03

Not to sturdy either

Very flimsy

Very Fragile

Ease Of Use6%+0.38

Hard to use at the beginning

Very awkward to use

It was extremely difficult to get off

Love

Ease Of Cleaning27%+1.99

Easy cleaning

Excellent for cleaning

cleans amazingly

Quality-Overall14%+0.52

Great quality, easy to assemble and looks cute

Excellent product

the product is well made

Ease Of Use10%+0.38

Ease of use

It is easy to handle

Very handy

Value For Money7%+0.37

Money well spent

Good value for money

Excellent value

Strength7%−0.03

Very sturdy

Good solid construction

It feels well-built

Return

1.1% Return rate 14% Fixable by listing

Defective Material/Parts11%▆▄▄█▇█
Functionality-Overall11%▄▅█▆▅▄

Not properly functional

Doesnt work

Will not turn on

Size-Overall11%▅▅▆▇▅█

Small

NOT FIT FOR PURPOSE

head of the brush is too big

Charging10%▃▂▃▂▆█

Does not turn on or charge

Doesnt charge up or turn on

Would not charge

Durability7%▆█▇▆▃▃

Broke on first use

broke in first use

Stopped working after a few uses

FAQ

Common Long Handled Scrubbing Brush questions

Answered from the same tracked data.