Long Extension Lead
strong incumbent ratings (4.6★) — Long Extension Lead doesn't clear our bar today.
Flapen Score
Is Long Extension Lead profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Long Extension Lead is a £223K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Long Extension Lead: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.8% over the last 90 days and 7.6% of searches end in a purchase.
£223K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Long Extension Lead products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Masterplug Four Socket Extension Lead 5 Metre Cable Unswitched 4-Way Plug Extension Cable Power Strip Basic Power White 13A 4G 5m BFG5N
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 10,153
- Age
- 19y ago
PRO ELEC PELB1942 4 Gang Switched Surge Protected Extension Lead White 10m
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 4,391
- Age
- 9y ago
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago
DESIRETECH White Electric Extension Lead - 4 Gang 10 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 584
- Age
- 5y ago
Trending
90-day click momentumIONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
5 Way Extension Lead with Individual Switches ANVODE Plug Extension Socket Wall Mounted 2M Extension Cable Multi Plug Power Strip for Home Office Dorm
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
PRO ELEC PELB1906 4 Gang Extension Lead White 10m
- Price
- £10.69
- Rating
- 4.7/5
- Reviews
- 4,032
- Age
- 7y ago
STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago
DESIRETECH White Electric Extension Lead 4 Gang 5 Metre | 5m Long Cable | UK Plug 3 Pin Socket Outlet | Wall Mountable | Multi Socket Mains Strip For Home Bedroom Kitchen and Office (1 Pack)
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 1,711
- Age
- 5y ago
Newest
by launch date5 Way Extension Lead with Individual Switches ANVODE Plug Extension Socket Wall Mounted 2M Extension Cable Multi Plug Power Strip for Home Office Dorm
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Extension Lead 5M with 4 USB Slots 3 Way Cube Power Extension
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago
Desiretech 4 Socket Extension Lead 5m - Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Black & Green Portable Extension Reel CE & UKCA Certified Indoor Use (5 Metre)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 1y ago
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
IONOS 4 Socket Cable Reel 5m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for DIY Workshop Garden Home Use (ION5M13AACR6)
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
79
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
7%
- Masterplug31%
- PRO ELEC23%
- Status20%
- Desiretech13%
- HANYCONY4%
- VisioSound2%
- Open — no brand owns it (5 brands, 7%)
Long Extension Lead demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Long Extension Lead search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- long extension lead139K/yr
- extra long extension lead58K/yr
- extension lead long17K/yr
- long extension cable13K/yr
- extra long extension cable7K/yr
- long extension cord5K/yr
What reviews say buyers love and hate about Long Extension Lead
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“It is a good product to have available”
“As advertised”
“Excellent Value”
“Really nice neat little extension tower”
“Good quality and handy having the 4 sockets and USB ports”
What buyers complain about
77% of reviews“Cheap product”
“Barely lasted a month”
“I now can not use that plug socket”
“Doesn't feel very robust”
“then jammed up”
Long Extension Lead return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Long Extension Lead questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
