long extension lead
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good£5.39–£26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.29avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£223K£223K/yr · 238K searches
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad6,342.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, long extension lead is a £223K/yr Amazon United Kingdom market (238K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
long extension lead market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £184K–£246K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 84%
- Out of stock
- 4.2%
- Avg brand age
- 45 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
79
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
7%
- Masterplug31%
- PRO ELEC23%
- Status20%
- Desiretech13%
- HANYCONY4%
- VisioSound2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top long extension lead search terms
- long extension lead139K/yr
- extra long extension lead58K/yr
- extension lead long17K/yr
- long extension cable13K/yr
- extra long extension cable7K/yr
- long extension cord5K/yr
Top long extension lead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterplug Four Socket Extension Lead 5 Metre Cable Unswitched 4-Way Plug Extension Cable Power Strip Basic Power White 13A 4G 5m BFG5N
Masterplug£7.474.7★10,153 rev
PRO ELEC PELB1942 4 Gang Switched Surge Protected Extension Lead White 10m
PRO ELEC£13.014.7★4,391 rev
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
Status£11.884.6★20,728 rev
STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
Status£16.954.6★20,728 rev
DESIRETECH White Electric Extension Lead - 4 Gang 10 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
Desiretech£12.134.7★584 rev
Newest
by launch date
5 Way Extension Lead with Individual Switches ANVODE Plug Extension Socket Wall Mounted 2M Extension Cable Multi Plug Power Strip for Home Office Dorm
ANVODE£11.6823 rev
Extension Lead 5M with 4 USB Slots 3 Way Cube Power Extension
ROOTOMA£16.01106 rev
Desiretech 4 Socket Extension Lead 5m - Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Black & Green Portable Extension Reel CE & UKCA Certified Indoor Use (5 Metre)
Desiretech£10.911,440 rev
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
Status£11.8820,728 rev
IONOS 4 Socket Cable Reel 5m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for DIY Workshop Garden Home Use (ION5M13AACR6)
Status£9.2120,728 rev
Trending
90-day click momentumIONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
Status£11.884.6★
5 Way Extension Lead with Individual Switches ANVODE Plug Extension Socket Wall Mounted 2M Extension Cable Multi Plug Power Strip for Home Office Dorm
ANVODE£11.684.4★
PRO ELEC PELB1906 4 Gang Extension Lead White 10m
PRO ELEC£10.694.7★
STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
Status£16.954.6★
DESIRETECH White Electric Extension Lead 4 Gang 5 Metre | 5m Long Cable | UK Plug 3 Pin Socket Outlet | Wall Mountable | Multi Socket Mains Strip For Home Bedroom Kitchen and Office (1 Pack)
Desiretech£9.064.6★
What buyers say about long extension lead
What buyers praise and complain about, mined from review topics.What buyers love
“It is a good product to have available”
“As advertised”
“Excellent Value”
“Really nice neat little extension tower”
“Good quality and handy having the 4 sockets and USB ports”
“Very strong”
“Easy to use”
“Works very well”
“Durable and good quality”
“Love the colour coding”
What buyers complain about
“Cheap product”
“Barely lasted a month”
“I now can not use that plug socket”
“Doesn't feel very robust”
“then jammed up”
“Did not work”
“Doesnt match photo”
“Annoying noise”
“Long”
“Looked like it had been returned previously when it arrived”
Top return reasons
Common questions
- Is long extension lead profitable to sell on Amazon United Kingdom?
- The niche generates £223K/yr across 25 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the long extension lead niche?
- 11 brands and 79 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in long extension lead?
- Top complaints mined from reviews: Quality-Overall, Durability, Socket/Port/Plug. The return rate is 0.6%.
- When does demand for long extension lead peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the long extension lead niche?
- Listings span £5.39–£26.60; the average listing price is £12.29 (sweet spot $15–$100). The average incumbent carries 6,343 reviews — the moat a new listing must climb.