Long Extension Lead
FailThe products selling today already average 4.6★, so Long Extension Lead is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £223K/yr238K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 79 sellers
Flapen Score
Long Extension Lead against its category
The dotted line is the DIY & Tools average. Past it, Long Extension Lead is stronger. Inside it, weaker.
Market
The Long Extension Lead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Long Extension Lead 238K times last year and spent an estimated £223K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £223Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- long extension lead139K searches a year
02 · Price
A sale here is worth £12.29.
Listings sell for £12.29 on average, from £5.39 to £26.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.29 that is £6K to £9K a year per listing.
- Average price
- £12.29under the $15 to $100 sweet spot
- Price range
- £5.39–£26.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #58 within Electrical. It carries 6,343 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 96%
- Out of stock, average day
- 4.2%
- Average rank
- #58in Electrical
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,343per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Long Extension Lead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Masterplug Four Socket Extension Lead 5 Metre Cable Unswitched 4-Way Plug Extension Cable Power Strip Basic Power White 13A 4G 5m BFG5N
- Price
- £7.47
- Rating
- 4.7/5
- Reviews
- 10,153
- Age
- 19y ago

PRO ELEC PELB1942 4 Gang Switched Surge Protected Extension Lead White 10m
- Price
- £13.01
- Rating
- 4.7/5
- Reviews
- 4,391
- Age
- 9y ago

IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

DESIRETECH White Electric Extension Lead - 4 Gang 10 Metre Cable with UK Plug & 3 Pin Socket - Wall Mountable & Multi Socket Mains Strip for Home Bedroom Kitchen & Office (1 Pack)
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 584
- Age
- 5y ago
Trending
90-day click momentum
IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

5 Way Extension Lead with Individual Switches ANVODE Plug Extension Socket Wall Mounted 2M Extension Cable Multi Plug Power Strip for Home Office Dorm
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

PRO ELEC PELB1906 4 Gang Extension Lead White 10m
- Price
- £10.69
- Rating
- 4.7/5
- Reviews
- 4,032
- Age
- 7y ago

STATUS 2 Socket Cable Reel with 15 Metre Heavy Duty Extension Lead Thermal Cut-Out Safety for Outdoor and Garden Power Use Green (S15M2SHBCR1PK2)
- Price
- £16.95
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 11y ago

DESIRETECH White Electric Extension Lead 4 Gang 5 Metre | 5m Long Cable | UK Plug 3 Pin Socket Outlet | Wall Mountable | Multi Socket Mains Strip For Home Bedroom Kitchen and Office (1 Pack)
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 1,711
- Age
- 5y ago
Newest
by launch date
5 Way Extension Lead with Individual Switches ANVODE Plug Extension Socket Wall Mounted 2M Extension Cable Multi Plug Power Strip for Home Office Dorm
- Price
- £11.68
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago

Extension Lead 5M with 4 USB Slots 3 Way Cube Power Extension
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Desiretech 4 Socket Extension Lead 5m - Heavy Duty 4-Way Cable Reel 13A Thermal Cut-Out LED Indicator Black & Green Portable Extension Reel CE & UKCA Certified Indoor Use (5 Metre)
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 1y ago

IONOS 2 Socket Cable Reel 10m 13A Outdoor Lead Green (ION13A10MCR6)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago

IONOS 4 Socket Cable Reel 5m Green 13 Amp Thermal Cut Out Heavy Duty Outdoor Extension Lead Ideal for DIY Workshop Garden Home Use (ION5M13AACR6)
- Price
- £9.21
- Rating
- 4.6/5
- Reviews
- 20,728
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
79
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
7%
- Masterplug31%
- PRO ELEC23%
- Status20%
- Desiretech13%
- HANYCONY4%
- VisioSound2%
- Open — no brand owns it (5 brands, 7%)
Demand
Long Extension Lead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Long Extension Lead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- long extension lead139K/yr
- extra long extension lead58K/yr
- extension lead long17K/yr
- long extension cable13K/yr
- extra long extension cable7K/yr
- long extension cord5K/yr
Reviews and returns
What reviews say buyers love and hate about Long Extension Lead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap product
Poor quality, completely failed within two weeks
Not good quality
Barely lasted a month
Failed within 2 weeks
Had this product over a month and its now stop working
I now can not use that plug socket
Sockets inaccessible
not enough sockets
Doesn't feel very robust
Cheap and flimsy
It's quite flimsy
then jammed up
gets stuck its also is floppy wont buy again
Love
It is a good product to have available
Reliable brand
Amazing Quality
As advertised
As described
just what I needed
Excellent Value
Good price
Good value for money
Really nice neat little extension tower
Overall a practical extension lead that does exactly what its meant to do
Good extension
Good quality and handy having the 4 sockets and USB ports
Very helpful, there are a multitude of outlets and then USB porta as well
USB ports are an added bonus
Return
0.6% Return rate 31% Fixable by listing
Long
Quite small
Tiny
Did not work
Doesnt work
Does Not Work
I now can not use that plug socket
Sockets inaccessible
not enough sockets
Cheap product
Poor quality, completely failed within two weeks
Not good quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Long Extension Lead questions
Answered from the same tracked data.








