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Long Extension Lead

Fail

The products selling today already average 4.6★, so Long Extension Lead is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£223K/yr238K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
56%top-5 click share · 11 brands · 79 sellers

Flapen Score

Long Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Long Extension Lead is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Extension Lead 238K times last year and spent an estimated £223K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
7.6%
Market size, estimated
£223Ka year
Peak month
November1.2× the quietest month
Top search term
long extension lead139K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £5.39 to £26.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.29 that is £6K to £9K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£5.39–£26.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #58 within Electrical. It carries 6,343 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
4.2%
Average rank
#58in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,343per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Long Extension Lead products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£89K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

79

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 94%

Open market

7%

  • Masterplug31%
  • PRO ELEC23%
  • Status20%
  • Desiretech13%
  • HANYCONY4%
  • VisioSound2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Long Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Long Extension Lead search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • long extension lead139K/yr
  • extra long extension lead58K/yr
  • extension lead long17K/yr
  • long extension cable13K/yr
  • extra long extension cable7K/yr
  • long extension cord5K/yr

Reviews and returns

What reviews say buyers love and hate about Long Extension Lead

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Cheap product”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Long Extension Lead questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data