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Long Extension Lead

Fail

The products selling today already average 4.6★, so Long Extension Lead is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£223K/yr238K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
56%top-5 click share · 11 brands · 79 sellers

Flapen Score

Long Extension Lead against its category

The dotted line is the DIY & Tools average. Past it, Long Extension Lead is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Extension Lead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Extension Lead 238K times last year and spent an estimated £223K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £223K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
7.6%
Market size, estimated
£223Ka year
Peak month
November1.2× the quietest month
Top search term
long extension lead139K searches a year

02 · Price

A sale here is worth £12.29.

Listings sell for £12.29 on average, from £5.39 to £26.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.29 that is £6K to £9K a year per listing.

Average price
£12.29under the $15 to $100 sweet spot
Price range
£5.39–£26.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #58 within Electrical. It carries 6,343 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
4.2%
Average rank
#58in Electrical
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,343per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Long Extension Lead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£89K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

79

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

7%

  • Masterplug31%
  • PRO ELEC23%
  • Status20%
  • Desiretech13%
  • HANYCONY4%
  • VisioSound2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Long Extension Lead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Long Extension Lead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long extension lead139K/yr
  • extra long extension lead58K/yr
  • extension lead long17K/yr
  • long extension cable13K/yr
  • extra long extension cable7K/yr
  • long extension cord5K/yr

Reviews and returns

What reviews say buyers love and hate about Long Extension Lead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.19

Cheap product

Poor quality, completely failed within two weeks

Not good quality

Durability19%−0.12

Barely lasted a month

Failed within 2 weeks

Had this product over a month and its now stop working

Socket/Port/Plug15%−0.04

I now can not use that plug socket

Sockets inaccessible

not enough sockets

Strength6%+0.08

Doesn't feel very robust

Cheap and flimsy

It's quite flimsy

Jamming/Clogging3%−0.02

then jammed up

gets stuck its also is floppy wont buy again

Love

Quality-Overall27%+0.19

It is a good product to have available

Reliable brand

Amazing Quality

Advertised Vs Actual Product15%+1.33

As advertised

As described

just what I needed

Value For Money15%+1.51

Excellent Value

Good price

Good value for money

Add-Ons/Attachments9%+0.65

Really nice neat little extension tower

Overall a practical extension lead that does exactly what its meant to do

Good extension

Socket/Port/Plug5%−0.04

Good quality and handy having the 4 sockets and USB ports

Very helpful, there are a multitude of outlets and then USB porta as well

USB ports are an added bonus

Return

0.6% Return rate 31% Fixable by listing

Size-Overall21%▇▆▅█▇▆

Long

Quite small

Tiny

Functionality-Overall15%▄▄██▇▆

Did not work

Doesnt work

Does Not Work

Socket/Port/Plug11%██▇▅▅▅

I now can not use that plug socket

Sockets inaccessible

not enough sockets

Defective Material/Parts9%▄▇▇▄█▆
Quality-Overall7%██▇▇▆█

Cheap product

Poor quality, completely failed within two weeks

Not good quality

FAQ

Common Long Extension Lead questions

Answered from the same tracked data.