long drill bits
Worth a lookShows low returns (0.7%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great288.84avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.01avg listing price — sweet spot $15–$100
Price range
Bad£3.33–£18.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£38K£38K/yr · 66K searches
According to Flapen's Amazon United Kingdom niche tracking, long drill bits is a £38K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
long drill bits market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 77%
- Out of stock
- 9.2%
- Avg brand age
- 40 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
66
Top-5 brand share
65%
Top 20: 93%
Top-5 click share
58%
Top 20: 90%
Open market
31%
- TOOLMAYS14%
- kuou14%
- Neilsen13%
- DUDUA13%
- ReaJoys11%
- MEEQIAO4%
Demand
Weekly Amazon search volume, last 11 weeks — +4.3% search growth over the last 90 days.Top long drill bits search terms
- long drill bits22K/yr
- long wood drill bit13K/yr
- long drill bits wood10K/yr
- extra long drill bits7K/yr
- extra long wood drill bits5K/yr
- long drill bit5K/yr
- long wood drill bits4K/yr
Top long drill bits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7PCS Wood Drill Bit Set 4 mm 5 mm 6 mm 7 mm 8 mm 10 mm 12 mm x 230 mm Long Drill Bits Wood For Hardwood Softwood Plywood Mdf And Chipboard
TOOLMAYS£17.214.6★381 rev
5 PCS Extra Long Twist Drill Bits 150 mm Long High-Speed Steel Wood Drill Bits 2MM 3MM 3.5MM 4MM 5MM Hardness Spiral Wood Drill Bit Straight Shank Set for Drilling Tool
kuou£5.014.3★554 rev
8pcs 200mm Extra Long Twist Drill Bits Straight Shank High-Speed Steel for Wood Plastic and Aluminum
DUDUA£10.474.5★1,132 rev
Long Drill Bits Wood 5 Pcs Extra Long HSS Metal Twist Drill Bits Set 150mm High Speed Spiral Steel Bit for Wood Metal and Plastic (2-5mm)
ReaJoys£4.664.1★137 rev
Neilsen CT2475 3pc Wood Drill Set 6mm 8mm 10mm x 300mm Wood Drilling Drill Bit Set
Neilsen£6.684.2★797 rev
Newest
by launch date
7 Pcs Long Wood Drill Bit Set Extended Center Position Wood Drill Bit Set 12-inch (300 mm) Suitable for Various Woods Including Hardwood Plywood and Plastics (Metric 4/5/6/7/8/10/12 mm)
greywolf£18.2118 rev
5pcs Extra Long Twist Drill Bits 150mm Long Wood Drill Bits High-Speed Steel Drill Bit Straight Shank Set For Hardened Metal Woodwork Plastic Aluminum Alloy And Drilling Tool(2-3-3.5-4-5mm)
JFGDVW£3.333 rev
MOXPIFY Wood Auger Drill Bits 6mm Timber Drill Bits 460mm Long Hex Shank Extra Long Drill Bits Wood For Woodworking (6mm x 460mm)
MOXPIFY£8.2223 rev
5 Pcs 150mm Extra Long Wood Drill Bits - Speed Steel Drill Bit Set for Wood Metal and Plastic - Precision and Durability for Woodworking and DIY Projects(2mm 3mm 3.5mm 4mm 5mm)
JOYVOX£3.6122 rev
5 Pcs Extra Long Twists Drill Bit Set 150mm Extra Long High Speed Steel Twist Drill Bit Kit 2MM 3MM 3.5MM 4MM 5MM Hardness Spiral Drill Bit Straight Shank Set Speed Steel Drill Bits Set
Shenlee£3.4924 rev
Trending
90-day click momentum7 Pcs Long Wood Drill Bit Set Extended Center Position Wood Drill Bit Set 12-inch (300 mm) Suitable for Various Woods Including Hardwood Plywood and Plastics (Metric 4/5/6/7/8/10/12 mm)
greywolf£18.214.1★
METOTY 6mmx230mm Auger Drill Bit Extra Long Drill Bits6.35mm Hex Shank for Wood with Quick Change - 3-Cutter Design with Dual-Flute for Fast Chip Removal Fits Hardwood Softwood PVC Drywall
METOTY£4.234.3★
MOXPIFY Wood Auger Drill Bits 6mm Timber Drill Bits 460mm Long Hex Shank Extra Long Drill Bits Wood For Woodworking (6mm x 460mm)
MOXPIFY£8.224.2★
5pcs Extra Long Twist Drill Bits 150mm Long Wood Drill Bits High-Speed Steel Drill Bit Straight Shank Set For Hardened Metal Woodwork Plastic Aluminum Alloy And Drilling Tool(2-3-3.5-4-5mm)
JFGDVW£3.335.0★
7PCS Wood Drill Bit Set 4 mm 5 mm 6 mm 7 mm 8 mm 10 mm 12 mm x 230 mm Long Drill Bits Wood For Hardwood Softwood Plywood Mdf And Chipboard
TOOLMAYS£17.214.6★
What buyers say about long drill bits
What buyers praise and complain about, mined from review topics.What buyers love
“well made too”
“Good price”
“100% accurate with description”
“incredibly useful”
“Good range of sizes”
“Good drill bits”
“seems robust”
“Its not too heavy for me to use”
“buy from a quality UK supplier with British Standard materials”
“so youre not constantly stopping to clean the hole”
What buyers complain about
“Low quality”
“I was a little apprehensive buying these as some reviews said they are not very durable”
“Cheap fragile rubbish”
“are easily bendable by hand”
“Broken Bit”
“Not fit for purpose”
Top return reasons
Common questions
- Is long drill bits profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the long drill bits niche?
- 29 brands and 66 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in long drill bits?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.7%.
- What does it cost to enter the long drill bits niche?
- Listings span £3.33–£18.21; the average listing price is £8.01 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.