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Long Drill Bits

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $38K a year here, so Long Drill Bits is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 2,225 DIY & Tools niches · +1 vs the category median of 49
Market size
£38K/yr66K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
58%top-5 click share · 29 brands · 66 sellers

Flapen Score

Long Drill Bits against its category

The dotted line is the DIY & Tools average. Past it, Long Drill Bits is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Drill Bits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Long Drill Bits 66K times last year and spent an estimated £38K. The top 5 brands take 65% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
7.1%
Market size, estimated
£38Ka year
Top search term
long drill bits22K searches a year

02 · Price

A sale here is worth £8.01.

Listings sell for £8.01 on average, from £3.33 to £18.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.01 that is £801 to £2K a year per listing.

Average price
£8.01under the $15 to $100 sweet spot
Price range
£3.33–£18.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£801–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #270 within Power Tool Accessories. It carries 289 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
9.2%
Average rank
#270in Power Tool Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Long Drill Bits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

66

Top-5 brand share

65%

Top 20: 93%

Top-5 click share

58%

Top 20: 90%

Open market

31%

  • TOOLMAYS14%
  • kuou14%
  • Neilsen13%
  • DUDUA13%
  • ReaJoys11%
  • MEEQIAO4%

Demand

Long Drill Bits search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Long Drill Bits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long drill bits22K/yr
  • long wood drill bit13K/yr
  • long drill bits wood10K/yr
  • extra long drill bits7K/yr
  • extra long wood drill bits5K/yr
  • long drill bit5K/yr
  • long wood drill bits4K/yr

Reviews and returns

What reviews say buyers love and hate about Long Drill Bits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%+0.69

Low quality

Absolute rubbish

M. Absolute rubbish, even one star is too much

Durability29%−0.25

I was a little apprehensive buying these as some reviews said they are not very durable

this broke

Broke on first use within seconds

Strength11%−0.12

Cheap fragile rubbish

they all feel very flimsy

not strong at all broke on my first use

Flexibility8%−0.07

are easily bendable by hand

don't push too much because it will bend

Some flexibility when using the smaller diameter ones

Defective Material/Parts5%−0.05

Broken Bit

Love

Quality-Overall32%+0.69

well made too

Drill bits are excellent quality and good price

Good Quality

Value For Money24%+1.72

Good price

Very good for price point

Good value for money

Advertised Vs Actual Product15%+1.04

100% accurate with description

As advertised

As described

Ease Of Use6%+0.64

incredibly useful

-- most very handy items to keep in your tool box

has made the work a lot easier

Size-Overall6%−0.02

Good range of sizes

Nice and long as per the dimensions

good assortment of sizes

Return

0.7% Return rate 51% Fixable by listing

Size-Overall45%▁▄▆▆▄█

Not fit for purpose

narrower the drill bit

Defective Material/Parts12%█▃▃▂▃▃

Broken Bit

Functionality-Overall8%▁█▁▃▃▃
Durability8%▁█▄▇▃▂

I was a little apprehensive buying these as some reviews said they are not very durable

this broke

Broke on first use within seconds

Quality-Overall8%█▁▂▂▂▂

Low quality

Absolute rubbish

M. Absolute rubbish, even one star is too much

FAQ

Common Long Drill Bits questions

Answered from the same tracked data.