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Logs

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -27.4% this quarter, so Logs is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 2,225 DIY & Tools niches · +12 vs the category median of 49
Market size
£630K/yr633K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
51%top-5 click share · 20 brands · 74 sellers

Flapen Score

Logs against its category

The dotted line is the DIY & Tools average. Past it, Logs is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Logs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Logs 633K times last year and spent an estimated £630K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.

Searches, last 12 months
633K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
6.2%
Market size, estimated
£630Ka year
Peak month
January3.6× the quietest month
Top search term
logs95K searches a year

02 · Price

A sale here is worth £16.01.

Listings sell for £16.01 on average, from £3.79 to £42.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £16.01 that is £16K to £20K a year per listing.

Average price
£16.01inside the $15 to $100 sweet spot
Price range
£3.79–£42.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #31 within Fireplaces, Stoves & Accessories. It carries 706 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
35%
Out of stock, average day
5.5%
Average rank
#31in Fireplaces, Stoves & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
706per listing
Listings tracked
31

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Logs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£76K£101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

74

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 89%

Open market

25%

  • GardenCo23%
  • Green Olive Firewood Company15%
  • ecoblaze14%
  • Comfort Wood Fuels13%
  • Warma6%
  • simpa4%

Demand

Logs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Logs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • logs95K/yr
  • fire logs87K/yr
  • fire wood45K/yr
  • log47K/yr
  • firewood54K/yr
  • logs for wood burner107K/yr
  • logs for fire pit16K/yr
  • kiln dried logs42K/yr
  • fire wood for fire pit14K/yr
  • wood for fire pit12K/yr

Reviews and returns

What reviews say buyers love and hate about Logs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.1%of orders come back
“more expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Logs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data