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Logs

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -27.4% this quarter, so Logs is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 2,225 DIY & Tools niches · +12 vs the category median of 49
Market size
£630K/yr633K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
51%top-5 click share · 20 brands · 74 sellers

Flapen Score

Logs against its category

The dotted line is the DIY & Tools average. Past it, Logs is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Logs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Logs 633K times last year and spent an estimated £630K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.

Searches, last 12 months
633K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
6.2%
Market size, estimated
£630Ka year
Peak month
January3.6× the quietest month
Top search term
logs95K searches a year

02 · Price

A sale here is worth £16.01.

Listings sell for £16.01 on average, from £3.79 to £42.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £16.01 that is £16K to £20K a year per listing.

Average price
£16.01inside the $15 to $100 sweet spot
Price range
£3.79–£42.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£16K–£20K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #31 within Fireplaces, Stoves & Accessories. It carries 706 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
35%
Out of stock, average day
5.5%
Average rank
#31in Fireplaces, Stoves & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
706per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Logs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£50K£76K£101K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

74

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

25%

  • GardenCo23%
  • Green Olive Firewood Company15%
  • ecoblaze14%
  • Comfort Wood Fuels13%
  • Warma6%
  • simpa4%

Demand

Logs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Logs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • logs95K/yr
  • fire logs87K/yr
  • fire wood45K/yr
  • log47K/yr
  • firewood54K/yr
  • logs for wood burner107K/yr
  • logs for fire pit16K/yr
  • kiln dried logs42K/yr
  • fire wood for fire pit14K/yr
  • wood for fire pit12K/yr

Reviews and returns

What reviews say buyers love and hate about Logs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.04

more expensive

And its more expensive

Overpriced

Wood Quality14%−0.13

Not hard wood

Not much wood

Poor quality wood

Size-Overall13%−0.03

Very big

It doesn't fit

Little small

Advertised Vs Actual Product9%−0.04

The way this item is presented is misleading

Not as advertised

Not as described

Flammable8%−0.08

Burning

It burns on a fire

Too much smoke

Love

Quality-Overall24%+1.48

Premium quality

Excellent product

Long lasting good quality

Value For Money17%−0.04

Fair price

Good value for money

competitive price

Wood Quality10%−0.13

Good Quality wood

Very lightweight wood

Perfect, long lasting wood

Advertised Vs Actual Product7%−0.04

As advertised

Exactly what we needed

As described

Size-Overall6%−0.03

Good sizes

Reliable kindling - good sized

all reasonably uniform in size

Return

0.1% Return rate 58% Fixable by listing

Size-Overall38%▅▃▄▄█▇

Very big

It doesn't fit

Little small

Advertised Vs Actual Product20%▄▅▃█▃▁

The way this item is presented is misleading

Not as advertised

Not as described

Wood Quality12%▄█▇▂▄▅

Not hard wood

Not much wood

Poor quality wood

Value For Money8%█▃▄▂▁▁

more expensive

And its more expensive

Overpriced

Flammable7%▄▄▁▄▁█

Burning

It burns on a fire

Too much smoke

FAQ

Common Logs questions

Answered from the same tracked data.