Logs
MaybeReturns run at only 0.1% of orders. But demand is soft, at -27.4% this quarter, so Logs is a Maybe.
- Flapen Score
- 61 / 100Top 6% of 2,225 DIY & Tools niches · +12 vs the category median of 4961
- Market size
- £630K/yr633K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 74 sellers
Flapen Score
Logs against its category
The dotted line is the DIY & Tools average. Past it, Logs is stronger. Inside it, weaker.
Market
The Logs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Logs 633K times last year and spent an estimated £630K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £630K a year.
- Searches, last 12 months
- 633K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £630Ka year
- Peak month
- January3.6× the quietest month
- Top search term
- logs95K searches a year
02 · Price
A sale here is worth £16.01.
Listings sell for £16.01 on average, from £3.79 to £42.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £16.01 that is £16K to £20K a year per listing.
- Average price
- £16.01inside the $15 to $100 sweet spot
- Price range
- £3.79–£42.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #31 within Fireplaces, Stoves & Accessories. It carries 706 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 35%
- Out of stock, average day
- 5.5%
- Average rank
- #31in Fireplaces, Stoves & Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 706per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Logs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CWF Kiln Dried Kindling Wood Eco-Friendly Quick Lighting Pine & Spruce 6L Carry Pack (approx. 2kg) Kindling Sticks for Log Burners Fire Pit Pizza Ovens & Open Fires Brown
- Price
- £3.79
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago

60L HARDWOOD LOGS Hotlogs Big White Bumper Bag Premium Kiln-Dried Wood (60 Litre) - Ideal for Open fires Fire Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens.
- Price
- £19.48
- Rating
- 4.2/5
- Reviews
- 218
- Age
- 1y ago

9KG Ecoblaze Premium Kiln Dried Hardwood Logs - Fire Logs Firewood Kindling Wood Fire Pits & Pizza Oven Wood - High Heat Log For BBQ Hardwood Woods for Wooden Burner - Eco-Friendly and Sustainable
- Price
- £8.68
- Rating
- 4.2/5
- Reviews
- 2,932
- Age
- 8y ago

75L HARDWOOD Longer Burning Kiln Dried Logs 3 x 25L Nets Ideal for Open fires Fire Wood Hot Wood Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens (3 x 25L)
- Price
- £24.91
- Rating
- 4.1/5
- Reviews
- 380
- Age
- 2y ago

Kiln Dried Logs (6kg / 27Litre) for Wood Burners Log Burner Stoves Camping Fire Pit and Stoves Low Moisture Long Lasting High Heat Sustainably Sourced UK Firewood For Fireplaces Defra Approved
- Price
- £13.43
- Rating
- 3.9/5
- Reviews
- 131
- Age
- 1y ago
Trending
90-day click momentum
Fuel Lodge Kiln Dried Ash Firewood Logs 60L - FSC Certified Ready to Burn Hardwood Low Moisture Under 20% Long Burning Logs for Wood Burner Pizza Ovens BBQ & Chiminea
- Price
- £24.34
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 5y ago

Ecoblaze Kiln Dried Kindling Wood 2.5kg - Easy to Light Smokeless Fire Starter for Stoves Fire Pits BBQs Chimineas Wood Burners & Indoor or Outdoor Fires
- Price
- £5.71
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 11mo ago

CWF Kiln Dried Kindling Wood Eco-Friendly Quick Lighting Pine & Spruce 6L Carry Pack (approx. 2kg) Kindling Sticks for Log Burners Fire Pit Pizza Ovens & Open Fires Brown
- Price
- £3.79
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago

Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)
- Price
- £14.32
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 3y ago

Log Barn Kiln-Dried Kindling Wood for Wood Burner approx 10kg 4 x 15l bag
- Price
- £14.05
- Rating
- 4.4/5
- Reviews
- 2,130
- Age
- 7y ago
Newest
by launch date
simpa 80L (25kg Approx) Kiln Dried Birch Hardwood Firewood Logs Perfect for Open fires Wood Burning Stoves Log Burners Campfires Fire Pits
- Price
- £23.12
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 9mo ago

Ecoblaze Kiln Dried Kindling Wood 2.5kg - Easy to Light Smokeless Fire Starter for Stoves Fire Pits BBQs Chimineas Wood Burners & Indoor or Outdoor Fires
- Price
- £5.71
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 11mo ago

Green Olive Firewood Company 27L Kiln Dried Logs for Wood Burners (1 x 27L bag) British Made For Burning In Stoves Log Burners Open Fireplaces Pizza Ovens BBQs Camping Fire Pits Defra Firewood
- Price
- £12.42
- Rating
- 4.0/5
- Reviews
- 43
- Age
- 1y ago

60L HARDWOOD LOGS Hotlogs Big White Bumper Bag Premium Kiln-Dried Wood (60 Litre) - Ideal for Open fires Fire Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens.
- Price
- £19.48
- Rating
- 4.2/5
- Reviews
- 218
- Age
- 1y ago

106L Kiln Dried Real Wood Logs Mixed Premium Softwood - 2 x 53L Large Bags - Ready to Burn & Moisture Content Below 20% - Suitable for Fire Pits Open Fires Wood Burning Stoves Oven Burners
- Price
- £24.58
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
74
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
25%
- GardenCo23%
- Green Olive Firewood Company15%
- ecoblaze14%
- Comfort Wood Fuels13%
- Warma6%
- simpa4%
Demand
Logs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Logs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- logs95K/yr
- fire logs87K/yr
- fire wood45K/yr
- log47K/yr
- firewood54K/yr
- logs for wood burner107K/yr
- logs for fire pit16K/yr
- kiln dried logs42K/yr
- fire wood for fire pit14K/yr
- wood for fire pit12K/yr
Reviews and returns
What reviews say buyers love and hate about Logs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
more expensive
And its more expensive
Overpriced
Not hard wood
Not much wood
Poor quality wood
Very big
It doesn't fit
Little small
The way this item is presented is misleading
Not as advertised
Not as described
Burning
It burns on a fire
Too much smoke
Love
Premium quality
Excellent product
Long lasting good quality
Fair price
Good value for money
competitive price
Good Quality wood
Very lightweight wood
Perfect, long lasting wood
As advertised
Exactly what we needed
As described
Good sizes
Reliable kindling - good sized
all reasonably uniform in size
Return
0.1% Return rate 58% Fixable by listing
Very big
It doesn't fit
Little small
The way this item is presented is misleading
Not as advertised
Not as described
Not hard wood
Not much wood
Poor quality wood
more expensive
And its more expensive
Overpriced
Burning
It burns on a fire
Too much smoke
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Logs questions
Answered from the same tracked data.








