logs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£16.01avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.79–£42.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good706.03avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good£630K£630K/yr · 633K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, logs is a £630K/yr Amazon United Kingdom market (633K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
logs market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £640K–£801K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 35%
- Sponsored
- 74%
- Out of stock
- 5.5%
- Avg brand age
- 56 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
74
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
25%
- GardenCo23%
- Green Olive Firewood Company15%
- ecoblaze14%
- Comfort Wood Fuels13%
- Warma6%
- simpa4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×
Top logs search terms
- logs95K/yr
- fire logs87K/yr
- fire wood45K/yr
- log47K/yr
- firewood54K/yr
- logs for wood burner107K/yr
- logs for fire pit16K/yr
- kiln dried logs42K/yr
- fire wood for fire pit14K/yr
- wood for fire pit12K/yr
Top logs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CWF Kiln Dried Kindling Wood Eco-Friendly Quick Lighting Pine & Spruce 6L Carry Pack (approx. 2kg) Kindling Sticks for Log Burners Fire Pit Pizza Ovens & Open Fires Brown
Comfort Wood Fuels£3.794.6★249 rev
60L HARDWOOD LOGS Hotlogs Big White Bumper Bag Premium Kiln-Dried Wood (60 Litre) - Ideal for Open fires Fire Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens.
GardenCo£19.484.2★218 rev
9KG Ecoblaze Premium Kiln Dried Hardwood Logs - Fire Logs Firewood Kindling Wood Fire Pits & Pizza Oven Wood - High Heat Log For BBQ Hardwood Woods for Wooden Burner - Eco-Friendly and Sustainable
ecoblaze£8.684.2★2,932 rev
75L HARDWOOD Longer Burning Kiln Dried Logs 3 x 25L Nets Ideal for Open fires Fire Wood Hot Wood Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens (3 x 25L)
GardenCo£24.914.1★380 rev
Kiln Dried Logs (6kg / 27Litre) for Wood Burners Log Burner Stoves Camping Fire Pit and Stoves Low Moisture Long Lasting High Heat Sustainably Sourced UK Firewood For Fireplaces Defra Approved
Green Olive Firewood Company£13.433.9★131 rev
Newest
by launch date
simpa 80L (25kg Approx) Kiln Dried Birch Hardwood Firewood Logs Perfect for Open fires Wood Burning Stoves Log Burners Campfires Fire Pits
simpa£23.1256 rev
Ecoblaze Kiln Dried Kindling Wood 2.5kg - Easy to Light Smokeless Fire Starter for Stoves Fire Pits BBQs Chimineas Wood Burners & Indoor or Outdoor Fires
ecoblaze£5.7198 rev
Green Olive Firewood Company 27L Kiln Dried Logs for Wood Burners (1 x 27L bag) British Made For Burning In Stoves Log Burners Open Fireplaces Pizza Ovens BBQs Camping Fire Pits Defra Firewood
Green Olive Firewood Company£12.4243 rev
60L HARDWOOD LOGS Hotlogs Big White Bumper Bag Premium Kiln-Dried Wood (60 Litre) - Ideal for Open fires Fire Burning Stoves BBQs Log Burners Camping Fires Fire Pits & Pizza Ovens.
GardenCo£19.48218 rev
106L Kiln Dried Real Wood Logs Mixed Premium Softwood - 2 x 53L Large Bags - Ready to Burn & Moisture Content Below 20% - Suitable for Fire Pits Open Fires Wood Burning Stoves Oven Burners
Warma£24.5817 rev
Trending
90-day click momentum
Fuel Lodge Kiln Dried Ash Firewood Logs 60L - FSC Certified Ready to Burn Hardwood Low Moisture Under 20% Long Burning Logs for Wood Burner Pizza Ovens BBQ & Chiminea
Fuel Lodge£24.344.0★
Ecoblaze Kiln Dried Kindling Wood 2.5kg - Easy to Light Smokeless Fire Starter for Stoves Fire Pits BBQs Chimineas Wood Burners & Indoor or Outdoor Fires
ecoblaze£5.714.5★
CWF Kiln Dried Kindling Wood Eco-Friendly Quick Lighting Pine & Spruce 6L Carry Pack (approx. 2kg) Kindling Sticks for Log Burners Fire Pit Pizza Ovens & Open Fires Brown
Comfort Wood Fuels£3.794.6★
Perfectonish Eco Friendly Instant Lighting Flamefast Smokeless Fire Logs For Open Fire Stove Garden Chimineas - Fire Log for Indoor & Outdoor Use with Saftely Match Box (5 Logs)
PERFECTONISH£14.324.4★
Log Barn Kiln-Dried Kindling Wood for Wood Burner approx 10kg 4 x 15l bag
Log-Delivery£14.054.4★
What buyers say about logs
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Fair price”
“Good Quality wood”
“As advertised”
“Good sizes”
“gives good heat”
“Works well with our smokeless fire pit”
“Convenient”
“Packaging: Durable”
“No mess clean and easy to store”
What buyers complain about
“more expensive”
“Not hard wood”
“Very big”
“The way this item is presented is misleading”
“Burning”
“Not as good as the real thing”
“so burns hot”
“This kindling is way too thick”
“Dont last 2 hours”
“Definitely not kiln dried”
Top return reasons
Common questions
- Is logs profitable to sell on Amazon United Kingdom?
- The niche generates £630K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the logs niche?
- 20 brands and 74 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in logs?
- Top complaints mined from reviews: Value For Money, Wood Quality, Size-Overall. The return rate is 0.1%.
- When does demand for logs peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the logs niche?
- Listings span £3.79–£42.35; the average listing price is £16.01 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.