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Log Burner Thermometer

Fail

Demand is soft, at -75.5% this quarter, so Log Burner Thermometer is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£32K/yr46K searches / yr
90-day growth
-75.5%search demand this quarter
Competition
78%top-5 click share · 9 brands · 19 sellers

Flapen Score

Log Burner Thermometer against its category

The dotted line is the DIY & Tools average. Past it, Log Burner Thermometer is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Log Burner Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Log Burner Thermometer 46K times last year and spent an estimated £32K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -75.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-75.5%
Conversion, latest week
12.3%
Market size, estimated
£32Ka year
Peak month
November13.3× the quietest month
Top search term
log burner thermometer16K searches a year

02 · Price

A sale here is worth £5.64.

Listings sell for £5.64 on average, from £3.76 to £7.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £5.64 that is £1K to £3K a year per listing.

Average price
£5.64under the $15 to $100 sweet spot
Price range
£3.76–£7.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #2,117 within Fireplaces, Stoves & Accessories. It carries 1,245 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#2,117in Fireplaces, Stoves & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,245per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Log Burner Thermometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

9%

  • Valiant Fun32%
  • NUTKIT17%
  • Xmasneed13%
  • Generic13%
  • JossaColar8%
  • Frienda8%
  • Open — no brand owns it (3 brands, 9%)

Demand

Log Burner Thermometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.3×

Search terms

Top Log Burner Thermometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • log burner thermometer16K/yr
  • stove thermometer10K/yr
  • stove thermometer magnetic9K/yr
  • wood burner thermometer magnetic3K/yr
  • log burner thermometer magnetic3K/yr
  • log burner temperature gauge3K/yr
  • stove thermometer log burner uk2K/yr

Reviews and returns

What reviews say buyers love and hate about Log Burner Thermometer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability47%−0.26

immediately popped off

One stopped working after 2 months

Failed after 4 months disappointed

Value For Money13%+0.64

Waste of money

Quality-Overall7%+1.03

It's cheap,

Not great quality

Poor quality considering the brand name

Color4%−0.02

Unfortunately the colours on the dial have faded, see picture, and the magnet is not strong enough to keep it in place once the burner gets hot

Ease Of Cleaning4%

not staying clean etc

Love

Value For Money19%+0.64

Great for price

It's cheap,

Great value for money

Advertised Vs Actual Product18%−0.01

Does exactly what it should

Does the job

exactly what I expected

Quality-Overall15%+1.03

Great piece of kit

Great product

Feels good quality

Ease Of Use8%+0.83

easy to use

Easy to read

Very useful

Size-Overall6%+0.64

Good size, clearly visible

Perfect size

Useful size

Return

1.1% Return rate 24% Fixable by listing

Functionality-Overall31%█▂▃▃▆▁
Size-Overall22%▂▄█▁▄▁
Defective Material/Parts12%▃▂▄█▁▁
Add-Ons/Attachments5%▁▃▁▁█▁
Durability5%▆█▁▁▁▁

immediately popped off

One stopped working after 2 months

Failed after 4 months disappointed

FAQ

Common Log Burner Thermometer questions

Answered from the same tracked data.