Is log burner fan profitable to sell on Amazon United Kingdom?

The niche generates £429K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -81.7%. Flapen's verdict: Skip it (41/100).

How competitive is the log burner fan niche?

9 brands and 22 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in log burner fan?

Top complaints mined from reviews: Durability, Heating, Functionality-Overall. The return rate is 2.2%.

When does demand for log burner fan peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 21.4× the quietest.

What does it cost to enter the log burner fan niche?

Listings span £12.00–£26.63; the average listing price is £20.70 (sweet spot $15–$100). The average incumbent carries 2,082 reviews — the moat a new listing must climb.

log burner fan

Skip it

Soft demand (-81.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£20.70

avg listing price — sweet spot $15–$100

Price range

Great£12.00–£26.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Market size

Good£429K

£429K/yr · 628K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,082.17

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-81.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, log burner fan is a £429K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

log burner fan market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £828K–£1.0M; units × avg price
Conversion rate: 3.3%
Avg BSR: #13
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 23.4%
Avg brand age: 47 months
Avg seller age: 209 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

JossaColar46%
Miaton31%
Tomersun5%
Drcokars4%
Xmasneed3%
NETTA3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -81.7% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.4×

Open Trend

Top log burner fan search terms

log burner fan178K/yr -80.8%5.6% conv.
stove fan162K/yr -82.5%4.2% conv.
wood burner fan59K/yr -81.8%5.1% conv.
stove fans log burners30K/yr -82.0%4.8% conv.
fire fan36K/yr -84.4%5.3% conv.
woodburner stove fan5K/yr -68.6%5.3% conv.
wood stove fan15K/yr -82.6%2.0% conv.
fan for wood burning stove13K/yr -80.4%3.1% conv.
log burner fans wood stove fan26K/yr -89.7%6.8% conv.
fireplace fan12K/yr -68.9%2.3% conv.

All search terms

Top log burner fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JossaColar Log Burner Fan Silent Operation | 6-Blade Stove Fans Log Burners | Wood Burner Fans Heat Powered | Fan for Wood Burning Stove | Fireplace Accessories Tools

JossaColar£22.664.6★5,437 rev

Miaton Log Burner Fan Silent Operation | 6-Blade Stove Fans for Wood Burner | Heat Powered Wood Burning Stove Fan with Log Burner Thermometer | Fireplace Accessories Tools

Miaton£21.464.7★733 rev

Miaton 12-Blade Stove Fan Silent Operation | Dual-Motor Log Burner Fan Heat Powered for Wood Burner/Wood Burning/Firepalce to Improve the Efficiency by 80% | Stove Accessories

Miaton£25.324.6★628 rev

JossaColar Log Burner Fan Silent Operation | 10-Blade Stove Fan | Fire Wood Burner Fans Heat Powered | Fireplace Accessories w/Log Burner Thermometer

JossaColar£26.634.6★5,437 rev

Tomersun Log Burner Stove Fan 6 Blades with Thermometer Woodburning Heat Powered Fire Fans for Fireplace/Wood Burning Stove/Log Burner

Tomersun£15.044.3★5,465 rev

Newest

by launch date

Arrows UK Stove Fan Company Brushed Bronze SuperFast Air Stove Fan - Heat Powered Eco Fan for Wood Burners and Fireplaces - Sleek Silent Operation Design

Arrows UK£20.696 rev

5mo ago

JossaColar 8-Blade Oscillating Log Burner Fan Heat Powered | Stove Fans Log Burners for Wood Burning Stove | Eco Fire Fan | Fireplace Accessories Tools

JossaColar£23.2850 rev

9mo ago

Perfirefan Log Burner Fan with Guard - 6-Blade Ultra Quiet Heat Powered Stove Fan - Log Burner Accessories - Auto-Operated for Even Heat Circulation

Perfirefan£12.00288 rev

11mo ago

Miaton Log Burner Fan Silent Operation | 6-Blade Stove Fans for Wood Burner | Heat Powered Wood Burning Stove Fan with Log Burner Thermometer | Fireplace Accessories Tools

Miaton£21.46733 rev

1y ago

Miaton 12-Blade Stove Fan Silent Operation | Dual-Motor Log Burner Fan Heat Powered for Wood Burner/Wood Burning/Firepalce to Improve the Efficiency by 80% | Stove Accessories

Miaton£25.32628 rev

1y ago

What buyers say about log burner fan

What buyers praise and complain about, mined from review topics.

What buyers love

Heating21%

“Effective heat distribution”

Quality-Overall20%

“Excellent product”

Noise Level11%

“No noise at all”

Value For Money10%

“Amazing value”

Advertised Vs Actual Product7%

“Works as advertised”

Efficiency6%

“Really effective”

Temperature Control5%

“Great product that comes with the temperature gauge”

Strength3%

“Sturdy build”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“Nice size”

What buyers complain about

Durability29%

“Dont last”

Heating11%

“do not seem to move much heat”

Functionality-Overall11%

“Not effective”

Size-Overall9%

“slightly larger than I expected”

Value For Money6%

“Avoid at all cost”

Quality-Overall5%

“Poor quality, fan was barely attached and made a terrible noise when spinning”

Strength5%

“don't hold it properly”

Noise Level4%

“Lasted less than 3 months before it started making a loud ticking sound as it rotates”

Maintenance And Repair1%

“There is also no apparent way to contact the company to get it repaired”

Add-Ons/Attachments1%

“fan was barely attached”

Top return reasons

Size-Overall39%

Functionality-Overall24%

Durability7%

Noise Level5%

Heating5%

Compatibility-Overall3%

Defective Material/Parts3%

Advertised Vs Actual Product3%