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Log Burner Fan

Fail

Demand is soft, at -81.7% this quarter, so Log Burner Fan is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£429K/yr628K searches / yr
90-day growth
-81.7%search demand this quarter
Competition
80%top-5 click share · 9 brands · 22 sellers

Flapen Score

Log Burner Fan against its category

The dotted line is the DIY & Tools average. Past it, Log Burner Fan is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Log Burner Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Log Burner Fan 628K times last year and spent an estimated £429K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -81.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £429K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
-81.7%
Conversion, latest week
3.3%
Market size, estimated
£429Ka year
Peak month
November21.4× the quietest month
Top search term
log burner fan178K searches a year

02 · Price

A sale here is worth £20.70.

Listings sell for £20.70 on average, from £12.00 to £26.63. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £20.70 that is £31K to £41K a year per listing.

Average price
£20.70inside the $15 to $100 sweet spot
Price range
£12.00–£26.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£31K–£41K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #13 within Fireplaces, Stoves & Accessories. It carries 2,082 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
23.4%
Average rank
#13in Fireplaces, Stoves & Accessories
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,082per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Log Burner Fan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£43K£86K£129K£172K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

7%

  • JossaColar46%
  • Miaton31%
  • Tomersun5%
  • Drcokars4%
  • Xmasneed3%
  • NETTA3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Log Burner Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.4×

Search terms

Top Log Burner Fan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • log burner fan178K/yr
  • stove fan162K/yr
  • wood burner fan59K/yr
  • stove fans log burners30K/yr
  • fire fan36K/yr
  • woodburner stove fan5K/yr
  • wood stove fan15K/yr
  • fan for wood burning stove13K/yr
  • log burner fans wood stove fan26K/yr
  • fireplace fan12K/yr

Reviews and returns

What reviews say buyers love and hate about Log Burner Fan

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Heating”
29%of negative reviews mention “Durability”
2.2%of orders come back
“Dont last”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Log Burner Fan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data