Log Burner
FailDemand is soft, at -41.9% this quarter, so Log Burner is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £106K/yr286K searches / yr
- 90-day growth
- -41.9%search demand this quarter
- Competition
- 42%top-5 click share · 25 brands · 37 sellers
Flapen Score
Log Burner against its category
The dotted line is the DIY & Tools average. Past it, Log Burner is stronger. Inside it, weaker.
Market
The Log Burner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Log Burner 286K times last year and spent an estimated £106K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- -41.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £106Ka year
- Peak month
- November3.5× the quietest month
- Top search term
- log burner96K searches a year
02 · Price
A sale here is worth £119.19.
Listings sell for £119.19 on average, from £8.82 to £486.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £119.19 that is £0 to £12K a year per listing.
- Average price
- £119.19above the $15 to $100 sweet spot
- Price range
- £8.82–£486.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #123 within Fireplaces, Stoves & Accessories. It carries 883 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 32%
- Out of stock, average day
- 17.8%
- Average rank
- #123in Fireplaces, Stoves & Accessories
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 883per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Log Burner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HEATSURE Woodburning Multifuel Stove Cast Iron Log Wood Burner Fireplace Heating Glass View Airwash System Heat Warm Indoor 4.5KW Defra Approved Eco Design
- Price
- £246.32
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago
NRG Defra 5KW Eco Design Stove MultiFuel Cast Iron Fireplace Portable
- Price
- £214.45
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 3y ago
HEATSURE Woodburning Multifuel Stove Cast Iron Log Wood Burner Fireplace Glass View Airwash System Heat Warm Indoor 5KW Defra Approved Eco Design
- Price
- £270.99
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 2y ago
Neo Black Steel Outdoor Garden Log Burner Burning Fire Pit Chiminea Heater Stove Mesh Surround Storage
- Price
- £74.42
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 3y ago
NJ Wood Burning Stove - Camping Log Burner Hot Tent Stove
- Price
- £111.74
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 5y ago
Trending
90-day click momentum
KCT Classical Chiminea Outdoor Garden Patio Heater Log Burner for BBQs Camping
- Price
- £34.76
- Rating
- 3.9/5
- Reviews
- 76
- Age
- 10y ago
Harrier Steel Chiminea Fire Pits - Small/Medium/Large Outdoor Log Burner | Steel Chiminea Patio Heater with Log Store| Elevate Your Outdoor Ambiance (Small Chiminea)
- Price
- £33.85
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 4y ago
Bonnlo Camping Wood Burning Stove Portable Small Camp Stoves Detachable and Lightweight Fire Pit for Outdoor Hiking Picnic (27x27x34cm)
- Price
- £24.25
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Neo Black Steel Outdoor Garden Log Burner Burning Fire Pit Chiminea Heater Stove Mesh Surround Storage
- Price
- £74.42
- Rating
- 4.3/5
- Reviews
- 120
- Age
- 3y ago
Bonnlo Camping Wood Burning Stove Portable Hot Tent Wood Stove with Chimney Pipes Camping Log Burner for Outdoor Cooking
- Price
- £72.78
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
RoyalFire Milano 5kW Steel DEFRA Approved Multifuel Stove - High Heat Output Stylish Modern Wood & Charcoal Burning Fireplace Efficient Home Heater Durable Black Steel Construction
- Price
- £271.22
- Rating
- 3.3/5
- Reviews
- 5
- Age
- 9mo ago
Wood Stove Camping Burning Stove with Pot Rack Chimney Pipe and Glass Window Portable Tent Wood Stove Heater for Picnic Fishing Hiking
- Price
- £57.10
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 1y ago
Bonnlo Camping Wood Burning Stove Portable Small Camp Stoves Detachable and Lightweight Fire Pit for Outdoor Hiking Picnic (27x27x34cm)
- Price
- £24.25
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
GreenWhim Heavy Duty Portable Camping Wood Stove Folding Alloy Steel Tent Stove for Backpacking Outdoor Cooking Survival Hiking Picnic BBQ
- Price
- £21.35
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 1y ago
Bonnlo Camping Wood Burning Stove Portable Hot Tent Wood Stove with Chimney Pipes Camping Log Burner for Outdoor Cooking
- Price
- £72.78
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
37
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
42%
Top 20: 81%
Open market
33%
- HEATSURE30%
- NRG18%
- Bonnlo7%
- Neo4%
- NJ The right choice4%
- OptiProducts3%
Demand
Log Burner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.5×
Search terms
Top Log Burner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- log burner96K/yr
- wood burner54K/yr
- wood stove26K/yr
- wood burning stove25K/yr
- wood burner stove16K/yr
- small wood burning stove for shed6K/yr
- multi fuel log burner6K/yr
- small log burner7K/yr
- cast iron stove4K/yr
- woodburner5K/yr
Reviews and returns
What reviews say buyers love and hate about Log Burner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Failed after a couple of months
Not durable
Does not last
Huge
Small
The lid subsequently didnt fit
After 1 year this bin is falling apart literally totally eaten by rust
eventually they do rust
was a rust bucket
Poor quality control
Poor quality
you can argue it was reasonable priced for the quality
Thought it might be a bit flimsy
metal feels very flimsy
Not particularly sturdy
Love
Build quality is excellent, and it looks neat and unobtrusive
Excellent product
Build quality is great, we've had it a couple of months now and it's reliable
Great value for money
Good value for money
Price is fair
found this has made a decent difference to the heat distribution
Efficient heat distributer
helps to direct heat to where you want it
Quiet & efficient
Noise level is low
Very quiet
As advertised
Exactly what we needed
As described
Return
0.7% Return rate 56% Fixable by listing
Huge
Small
The lid subsequently didnt fit
doesnt perform its base function of circulation
Not effective
not as efficient as I expected
Lasted less than 3 months before it started making a loud ticking sound as it rotates
Noisy
Wouldn't say they were silent
Poor quality control
Poor quality
you can argue it was reasonable priced for the quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Log Burner questions
Answered from the same tracked data.