log burner
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£119.19avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good883.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£106K£106K/yr · 286K searches
Price range
Bad£8.82–£486.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, log burner is a £106K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
log burner market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £89K–£119K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 32%
- Sponsored
- 68%
- Out of stock
- 17.8%
- Avg brand age
- 47 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
37
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
42%
Top 20: 81%
Open market
33%
- HEATSURE30%
- NRG18%
- Bonnlo7%
- Neo4%
- NJ The right choice4%
- OptiProducts3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.5×
Top log burner search terms
- log burner96K/yr
- wood burner54K/yr
- wood stove26K/yr
- wood burning stove25K/yr
- wood burner stove16K/yr
- small wood burning stove for shed6K/yr
- multi fuel log burner6K/yr
- small log burner7K/yr
- cast iron stove4K/yr
- woodburner5K/yr
Top log burner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEATSURE Woodburning Multifuel Stove Cast Iron Log Wood Burner Fireplace Heating Glass View Airwash System Heat Warm Indoor 4.5KW Defra Approved Eco Design
HEATSURE£246.324.5★32 rev
NRG Defra 5KW Eco Design Stove MultiFuel Cast Iron Fireplace Portable
NRG£214.454.5★65 rev
HEATSURE Woodburning Multifuel Stove Cast Iron Log Wood Burner Fireplace Glass View Airwash System Heat Warm Indoor 5KW Defra Approved Eco Design
HEATSURE£270.994.5★32 rev
Neo Black Steel Outdoor Garden Log Burner Burning Fire Pit Chiminea Heater Stove Mesh Surround Storage
Neo£74.424.3★120 rev
NJ Wood Burning Stove - Camping Log Burner Hot Tent Stove
NJ The right choice£111.744.4★139 rev
Newest
by launch date
RoyalFire Milano 5kW Steel DEFRA Approved Multifuel Stove - High Heat Output Stylish Modern Wood & Charcoal Burning Fireplace Efficient Home Heater Durable Black Steel Construction
RoyalFire£271.225 rev
Wood Stove Camping Burning Stove with Pot Rack Chimney Pipe and Glass Window Portable Tent Wood Stove Heater for Picnic Fishing Hiking
tekrabea£57.1017 rev
Bonnlo Camping Wood Burning Stove Portable Small Camp Stoves Detachable and Lightweight Fire Pit for Outdoor Hiking Picnic (27x27x34cm)
Bonnlo£24.2519 rev
GreenWhim Heavy Duty Portable Camping Wood Stove Folding Alloy Steel Tent Stove for Backpacking Outdoor Cooking Survival Hiking Picnic BBQ
GreenWhim£21.3514 rev
Bonnlo Camping Wood Burning Stove Portable Hot Tent Wood Stove with Chimney Pipes Camping Log Burner for Outdoor Cooking
Bonnlo£72.783 rev
Trending
90-day click momentum
KCT Classical Chiminea Outdoor Garden Patio Heater Log Burner for BBQs Camping
KCT£34.763.9★
Harrier Steel Chiminea Fire Pits - Small/Medium/Large Outdoor Log Burner | Steel Chiminea Patio Heater with Log Store| Elevate Your Outdoor Ambiance (Small Chiminea)
Harrier£33.854.1★
Bonnlo Camping Wood Burning Stove Portable Small Camp Stoves Detachable and Lightweight Fire Pit for Outdoor Hiking Picnic (27x27x34cm)
Bonnlo£24.254.4★
Neo Black Steel Outdoor Garden Log Burner Burning Fire Pit Chiminea Heater Stove Mesh Surround Storage
Neo£74.424.3★
Bonnlo Camping Wood Burning Stove Portable Hot Tent Wood Stove with Chimney Pipes Camping Log Burner for Outdoor Cooking
Bonnlo£72.784.4★
What buyers say about log burner
What buyers praise and complain about, mined from review topics.What buyers love
“Build quality is excellent, and it looks neat and unobtrusive”
“Great value for money”
“found this has made a decent difference to the heat distribution”
“Quiet & efficient”
“As advertised”
“decent size”
“Easy to put together”
“Unit is sturdy and looks good”
“The temperature gauge is also good to use as it tells us the temperature of the fireplace”
“Easy to use”
What buyers complain about
“Failed after a couple of months”
“Huge”
“After 1 year this bin is falling apart literally totally eaten by rust”
“Poor quality control”
“Thought it might be a bit flimsy”
“Burning hot”
“doesnt perform its base function of circulation”
“Mismatched nuts and bolts meaning it cannot be assembled for use”
“Cheap thin metal arrived dented”
“Lasted less than 3 months before it started making a loud ticking sound as it rotates”
Top return reasons
Common questions
- Is log burner profitable to sell on Amazon United Kingdom?
- The niche generates £106K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the log burner niche?
- 25 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in log burner?
- Top complaints mined from reviews: Durability, Size-Overall, Rusts/Corrodes. The return rate is 0.7%.
- When does demand for log burner peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 3.5× the quietest.
- What does it cost to enter the log burner niche?
- Listings span £8.82–£486.76; the average listing price is £119.19 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.