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Log Basket

Log Basket shows a sweet-spot price point ($24.42 avg), but soft demand (-57.2% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 28Growth 0Conversion 14Competition 79Returns 84Price range 81Avg price 95Brand share 75Review moat 89Quality gap 48
This niche Category average

Is Log Basket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Log Basket is a £119K/yr Amazon United Kingdom market (436K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Log Basket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -57.2% over the last 90 days and 1.1% of searches end in a purchase.

£119K

revenue / yr

Units sold / yr8K
Search volume / yr-57.2%436K
Conversion rate1.1%
Avg price£24.42

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers25 · 37
Top-5 product click share36%
Open market40%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 42 products

Sponsored placement83%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews213

Top Log Basket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

37

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

36%

Top 20: 79%

Open market

35%

  • TEP Limited19%
  • Arthur Cameron18%
  • Wickerfield9%
  • Vintage Decor7%
  • SMRL7%
  • green leaves5%

Log Basket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume436KCVR1.1%Products42Brands25Top 5 Brands60%OOS Rate33.6%Rating4.5★Reviews213Avg BSR#77
23K18KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.8×

Top Log Basket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • log basket201K/yr
  • log baskets for wood burner indoor56K/yr
  • kindling basket30K/yr
  • log baskets21K/yr
  • wood basket13K/yr
  • wicker log basket14K/yr
  • wood baskets8K/yr
  • kindling storage17K/yr
  • large log basket11K/yr
  • wood baskets for logs18K/yr

What reviews say buyers love and hate about Log Basket

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall29%

Good quality, easy to assemble

Size-Overall15%

a good size

Value For Money11%

Worth the money

Strength10%

It is sturdy

Design-Overall6%

looks Realy nice

What buyers complain about

85% of reviews
Size-Overall43%

Sadly had to return as the accuracy of the description doesnt reflect that the internal size is only 19 x19 cm and not the stated 26 x 26cm

Quality-Overall14%

Poor quality

Color8%

Not the colour as advertised

Durability8%

it fell apart

Assembly/Installation6%

fiddly small screws for assembly

Log Basket return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Color
9%
3Quality-Overall
3%
4Defective Material/Parts
3%
5Strength
3%

Common Log Basket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Log Basket 51/100 on Amazon United Kingdom — Worth a look. The niche generates £119K/yr across 42 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -57.2% over the last 90 days.
Search demand for Log Basket on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 6.8× the quietest.