loft insulation
Skip itSoft demand (-51.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£55.89avg listing price — sweet spot $15–$100
Review moat
Good674avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay£17.47–£312.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£55K£55K/yr · 114K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, loft insulation is a £55K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
loft insulation market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £112K–£140K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 9%
- Sponsored
- 61%
- Out of stock
- 10.2%
- Avg brand age
- 50 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
11
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
9%
- Green Loft27%
- LOWENERGIE25%
- Earthwool24%
- Opulent Home8%
- SuperFOIL3%
- BLOSTM3%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -51.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 4.4×
Top loft insulation search terms
- loft insulation64K/yr
- loft insulation roll19K/yr
- loft insulation roll 300mm7K/yr
- loft insulation roll 200mm5K/yr
- roof insulation6K/yr
- roof insulation roll5K/yr
- wool insulation5K/yr
- diall insulation roll2K/yr
Top loft insulation products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Green Loft 5m Thermal Insulation Roll - 370mm x 50mm - Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation - Energy-Saving DIY Loft Roll for Year-Round Comfort
Green Loft£17.474.6★67 rev
EARTHWOOL 3 x Insulation Loft Rolls Knauf 200mm Thickness 6.84m2 Per Roll Combi Cut 20.52m2 Area Covered Deliveries to Mainland UK ONLY
Earthwool£94.374.6★42 rev
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
LOWENERGIE£23.314.0★60 rev
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (200mm Cream)
LOWENERGIE£24.624.0★60 rev
Green Loft 8m Thermal Insulation Roll 370mm x 50mm Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation Energy-Saving DIY Loft Roll for Year-Round Comfort
Green Loft£21.774.6★67 rev
Newest
by launch date
600mm x 20m LOFT Insulation Endless Other Applications Thermal Aluminium Foil Reflective & Radiant Barrier
Xcel Insulation£28.010 rev
85mm Knauf Insulation DriTherm Cavity Slab 37 (Pack 4.37m2)
Generic£33.347 rev
BLOSTM Foil Insulation Roll 1m x 25m - Radiator Reflector Panels
BLOSTM£27.35515 rev
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
LOWENERGIE£23.3160 rev
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (200mm Cream)
LOWENERGIE£24.6260 rev
Trending
90-day click momentum
MHG Textiles Loft Insulation Roll 4m x 570mm x 50mm - Itch-Free Polyester Thermal Insulation Easy DIY Installation Energy Saving & Moisture Resistant for Roof Walls Sheds & Garages
MHG Textiles£18.935.0★
Opulent Home Loft Insulation Roll 4m x 570mm x 110mm - Thermal Polyester Insulation Itch-Free Moisture Resistant Eco Friendly Loft Roof & Wall Insulation - R Value 2.29
Opulent Home£21.980.0★
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
LOWENERGIE£23.314.0★
85mm Knauf Insulation DriTherm Cavity Slab 37 (Pack 4.37m2)
Generic£33.344.4★
600mm x 20m LOFT Insulation Endless Other Applications Thermal Aluminium Foil Reflective & Radiant Barrier
Xcel Insulation£28.010.0★
What buyers say about loft insulation
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality very strong grate value insolation used in my shed”
“Good value”
“just what we wanted”
“easy to use”
“Nice and thick”
“Fits just fine”
“Ease to install”
“enough to do a room cant wait to get started”
“Done the job plenty on”
“Perfect for those of us who are sensitive or allergic to glass fibre insulation”
What buyers complain about
“Picture deceptive”
“they wish it was cheaper - IT IS”
“Bit thin”
“Really not a quality product”
Top return reasons
Common questions
- Is loft insulation profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -51.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the loft insulation niche?
- 12 brands and 11 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in loft insulation?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Thickness. The return rate is 0.0%.
- When does demand for loft insulation peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 4.4× the quietest.
- What does it cost to enter the loft insulation niche?
- Listings span £17.47–£312.41; the average listing price is £55.89 (sweet spot $15–$100). The average incumbent carries 674 reviews — the moat a new listing must climb.