Loft Insulation
FailDemand is soft, at -51.4% this quarter, so Loft Insulation is a Fail.
- Flapen Score
- 36 / 100Ranks 2,049 of 2,225 DIY & Tools niches · −13 vs the category median of 4936
- Market size
- £55K/yr114K searches / yr
- 90-day growth
- -51.4%search demand this quarter
- Competition
- 58%top-5 click share · 12 brands · 11 sellers
Flapen Score
Loft Insulation against its category
The dotted line is the DIY & Tools average. Past it, Loft Insulation is stronger. Inside it, weaker.
Market
The Loft Insulation market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loft Insulation 114K times last year and spent an estimated £55K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -51.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £55Ka year
- Peak month
- November4.4× the quietest month
- Top search term
- loft insulation64K searches a year
02 · Price
A sale here is worth £55.89.
Listings sell for £55.89 on average, from £17.47 to £312.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £55.89 that is £0 to £6K a year per listing.
- Average price
- £55.89inside the $15 to $100 sweet spot
- Price range
- £17.47–£312.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #31 within Building Supplies. It carries 674 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 9%
- Out of stock, average day
- 10.2%
- Average rank
- #31in Building Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 674per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Loft Insulation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Green Loft 5m Thermal Insulation Roll - 370mm x 50mm - Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation - Energy-Saving DIY Loft Roll for Year-Round Comfort
- Price
- £17.47
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 2y ago

EARTHWOOL 3 x Insulation Loft Rolls Knauf 200mm Thickness 6.84m2 Per Roll Combi Cut 20.52m2 Area Covered Deliveries to Mainland UK ONLY
- Price
- £94.37
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8y ago

Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
- Price
- £23.31
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago

Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (200mm Cream)
- Price
- £24.62
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago

Green Loft 8m Thermal Insulation Roll 370mm x 50mm Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation Energy-Saving DIY Loft Roll for Year-Round Comfort
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 2y ago
Trending
90-day click momentum
MHG Textiles Loft Insulation Roll 4m x 570mm x 50mm - Itch-Free Polyester Thermal Insulation Easy DIY Installation Energy Saving & Moisture Resistant for Roof Walls Sheds & Garages
- Price
- £18.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago

Opulent Home Loft Insulation Roll 4m x 570mm x 110mm - Thermal Polyester Insulation Itch-Free Moisture Resistant Eco Friendly Loft Roof & Wall Insulation - R Value 2.29
- Price
- £21.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
- Price
- £23.31
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago

85mm Knauf Insulation DriTherm Cavity Slab 37 (Pack 4.37m2)
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago

600mm x 20m LOFT Insulation Endless Other Applications Thermal Aluminium Foil Reflective & Radiant Barrier
- Price
- £28.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date
600mm x 20m LOFT Insulation Endless Other Applications Thermal Aluminium Foil Reflective & Radiant Barrier
- Price
- £28.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

85mm Knauf Insulation DriTherm Cavity Slab 37 (Pack 4.37m2)
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago

BLOSTM Foil Insulation Roll 1m x 25m - Radiator Reflector Panels
- Price
- £27.35
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 1y ago

Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
- Price
- £23.31
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago

Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (200mm Cream)
- Price
- £24.62
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
11
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
9%
- Green Loft27%
- LOWENERGIE25%
- Earthwool24%
- Opulent Home8%
- SuperFOIL3%
- BLOSTM3%
- Open — no brand owns it (6 brands, 9%)
Demand
Loft Insulation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 4.4×
Search terms
Top Loft Insulation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loft insulation64K/yr
- loft insulation roll19K/yr
- loft insulation roll 300mm7K/yr
- loft insulation roll 200mm5K/yr
- roof insulation6K/yr
- roof insulation roll5K/yr
- wool insulation5K/yr
- diall insulation roll2K/yr
Reviews and returns
What reviews say buyers love and hate about Loft Insulation
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Picture deceptive
Not in any way mentioned in the product description
they wish it was cheaper - IT IS
it's a shame its not half price
Bit thin
a little thinner than expected
Really not a quality product
Love
Very good quality very strong grate value insolation used in my shed
Excellent Product
Good quality
Good value
Excellent value for money
Its well worth the money
just what we wanted
Did the job
As described
easy to use
Easy to use and cut and did the job
Nice to use
Nice and thick
perfect 50mm thickness
cover everything i want and thick
Return
0.0% Return rate 33% Fixable by listing
Bit thin
a little thinner than expected
Picture deceptive
Not in any way mentioned in the product description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loft Insulation questions
Answered from the same tracked data.








