Loft Insulation
soft demand (-51.4% this quarter) — Loft Insulation doesn't clear our bar today.
Flapen Score
Is Loft Insulation profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Loft Insulation is a £55K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Skip it — 36/100.
Loft Insulation: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -51.4% over the last 90 days and 0.9% of searches end in a purchase.
£55K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top Loft Insulation products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Green Loft 5m Thermal Insulation Roll - 370mm x 50mm - Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation - Energy-Saving DIY Loft Roll for Year-Round Comfort
- Price
- £17.47
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 2y ago
EARTHWOOL 3 x Insulation Loft Rolls Knauf 200mm Thickness 6.84m2 Per Roll Combi Cut 20.52m2 Area Covered Deliveries to Mainland UK ONLY
- Price
- £94.37
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 8y ago
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
- Price
- £23.31
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (200mm Cream)
- Price
- £24.62
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago
Green Loft 8m Thermal Insulation Roll 370mm x 50mm Non-Itch Moisture & Mould Resistant Loft Wall & Roof Insulation Energy-Saving DIY Loft Roll for Year-Round Comfort
- Price
- £21.77
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 2y ago
Trending
90-day click momentum
MHG Textiles Loft Insulation Roll 4m x 570mm x 50mm - Itch-Free Polyester Thermal Insulation Easy DIY Installation Energy Saving & Moisture Resistant for Roof Walls Sheds & Garages
- Price
- £18.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago
Opulent Home Loft Insulation Roll 4m x 570mm x 110mm - Thermal Polyester Insulation Itch-Free Moisture Resistant Eco Friendly Loft Roof & Wall Insulation - R Value 2.29
- Price
- £21.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
- Price
- £23.31
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago
85mm Knauf Insulation DriTherm Cavity Slab 37 (Pack 4.37m2)
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
600mm x 20m LOFT Insulation Endless Other Applications Thermal Aluminium Foil Reflective & Radiant Barrier
- Price
- £28.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Newest
by launch date600mm x 20m LOFT Insulation Endless Other Applications Thermal Aluminium Foil Reflective & Radiant Barrier
- Price
- £28.01
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
85mm Knauf Insulation DriTherm Cavity Slab 37 (Pack 4.37m2)
- Price
- £33.34
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 1y ago
BLOSTM Foil Insulation Roll 1m x 25m - Radiator Reflector Panels
- Price
- £27.35
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 1y ago
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (170mm Cream)
- Price
- £23.31
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago
Knauf Loft Insulation Roll Roof Lagging 100 150 170 200mm Thick Attic and Floors (200mm Cream)
- Price
- £24.62
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
11
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
9%
- Green Loft27%
- LOWENERGIE25%
- Earthwool24%
- Opulent Home8%
- SuperFOIL3%
- BLOSTM3%
- Open — no brand owns it (6 brands, 9%)
Loft Insulation demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 4.4×
Top Loft Insulation search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- loft insulation64K/yr
- loft insulation roll19K/yr
- loft insulation roll 300mm7K/yr
- loft insulation roll 200mm5K/yr
- roof insulation6K/yr
- roof insulation roll5K/yr
- wool insulation5K/yr
- diall insulation roll2K/yr
What reviews say buyers love and hate about Loft Insulation
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Very good quality very strong grate value insolation used in my shed”
“Good value”
“just what we wanted”
“easy to use”
“Nice and thick”
What buyers complain about
86% of reviews“Picture deceptive”
“they wish it was cheaper - IT IS”
“Bit thin”
“Really not a quality product”
Loft Insulation return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Loft Insulation questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
