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Lock Lubricant

Fail

The top 5 brands take 100% of clicks, so Lock Lubricant is a Fail.

Flapen Score
31
31 / 100
Ranks 2,181 of 2,225 DIY & Tools niches · −18 vs the category median of 49
Market size
£50K/yr34K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
96%top-5 click share · 5 brands · 18 sellers

Flapen Score

Lock Lubricant against its category

The dotted line is the DIY & Tools average. Past it, Lock Lubricant is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lock Lubricant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lock Lubricant 34K times last year and spent an estimated £50K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

19.3% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
19.3%
Market size, estimated
£50Ka year
Peak month
November1.7× the quietest month
Top search term
ultion door lock lubricant12K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £3.76 to £10.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £7.47 that is £6K to £7K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£3.76–£10.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Power Tool Accessories. It carries 826 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#58in Power Tool Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
826per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Lock Lubricant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Ultion79%
  • HomeSecure10%
  • WD-40 Specialist4%
  • TIMCO4%
  • Pressol4%

Demand

Lock Lubricant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Lock Lubricant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultion door lock lubricant12K/yr
  • ultion lock lubricant10K/yr
  • graphite spray5K/yr
  • lock lubricant8K/yr

Reviews and returns

What reviews say buyers love and hate about Lock Lubricant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use18%−0.03

Not suitable and hard to use

was very hard to open a puff of this did the job

Very hard to get out of the tube

Value For Money18%+0.71

Quite expensive,

Expensive

in my opinion not worth the money it seems to be a fine powder like metal shavings

Ease Of Cleaning13%

I would do it outside as it does make a bit of a mess when applying it

be a bit messy

Only gave it 4 stars as it can be a bit messy to use

Add-Ons/Attachments5%−0.03

it clearly wasn't attached

Stiffness5%−0.03

the lick was stiff

Love

Efficiency24%+1.57

Job done

Graphite powder worked wonders

Works fantastically

Quality-Overall18%+1.01

Excellent quality item from WD40

Excellent product

Good Quality

Value For Money15%+0.71

Much cheaper than buying it directly

Good value

reasonably priced

Ease Of Use11%−0.03

Easy to use

Easy Entry

So easy to to insert

Advertised Vs Actual Product6%+0.19

Does the job

Works as expected

DOES exactly what it says it does

Return

0.3% Return rate 27% Fixable by listing

Advertised Vs Actual Product18%▁▁█▁█▂
Functionality-Overall16%▅▅▁▆▁█
Defective Material/Parts12%█▆▁▁▁▂
Compatibility-Overall12%▁█▁▆▁▁
Size-Overall8%▁▁▁█▁▆

FAQ

Common Lock Lubricant questions

Answered from the same tracked data.