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Lock Box

Pass

Lock Box scores 65 out of 100, a Pass. Shoppers spend $447K a year here, demand is soft, at -9.0% this quarter, and returns run at 1.2% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£447K/yr672K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
34%top-5 click share · 44 brands · 92 sellers

Flapen Score

Lock Box against its category

The dotted line is the DIY & Tools average. Past it, Lock Box is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lock Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lock Box 672K times last year and spent an estimated £447K. The top 5 brands take 47% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £447K a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
4.7%
Market size, estimated
£447Ka year
Peak month
February1.4× the quietest month
Top search term
lock box232K searches a year

02 · Price

A sale here is worth £14.26.

Listings sell for £14.26 on average, from £5.82 to £55.66. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £14.26 that is £4K to £7K a year per listing.

Average price
£14.26under the $15 to $100 sweet spot
Price range
£5.82–£55.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #563 within Safety & Security. It carries 2,557 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#563in Safety & Security
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,557per listing
Listings tracked
61

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lock Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£13K£27K£40K£54K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

92

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

34%

Top 20: 68%

Open market

48%

  • Cathedral Products16%
  • chefeggukk10%
  • Master Lock10%
  • XShield6%
  • REQUISITE NEEDS6%
  • Doukesh5%

Demand

Lock Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lock Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lock box232K/yr
  • lockable storage box191K/yr
  • lockable box54K/yr
  • lockbox39K/yr
  • box with lock24K/yr
  • lock box with code25K/yr
  • combination lock box15K/yr
  • storage box with lock16K/yr
  • locked storage box14K/yr
  • lock box large9K/yr

Reviews and returns

What reviews say buyers love and hate about Lock Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism12%−0.05

DOES NOT LOCK

lock very flimsy

Poor quality locking mechanism

Durability9%−0.15

Broke on first use

Broke after a few months

Broke

Size-Overall9%+0.15

Not large

small box

Returned as much smaller than expected

Strength9%−0.07

Not very strong

Little flimsy

Cheap and flimsy

Quality-Overall7%+1.15

really poor quality control

Not good quality

Very cheap considering the quality

Love

Quality-Overall14%+1.15

Excellent product

Solid quality piece of kit

excellent well made product

Locking Mechanism12%−0.05

Looks good and locks well

The locking mechanism is smooth

the lock mechanism works smoothly

Value For Money12%+1.38

Good value for money

Excellent value

GOOD VALUE

Strength10%−0.07

The metal is sturdy

Strong product

Good sturdy box

Assembly/Installation8%+0.46

Easy to install

Easy to put up

Easy to set

Return

1.2% Return rate 46% Fixable by listing

Size-Overall39%▆▇█▇▇█

Not large

small box

Returned as much smaller than expected

Locking Mechanism13%▅██▇▇▇

DOES NOT LOCK

lock very flimsy

Poor quality locking mechanism

Functionality-Overall10%▇▅███▆

Stopped working

Not working

Never worked

Defective Material/Parts5%▆▅▅▅█▆
Strength5%▆▆█▇▅▆

Not very strong

Little flimsy

Cheap and flimsy

FAQ

Common Lock Box questions

Answered from the same tracked data.