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Liquid Rubber

soft demand (-21.8% this quarter) — Liquid Rubber doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 32Growth 14Conversion 47Competition 64Returns 96Price range 76Avg price 80Brand share 31Review moat 25Quality gap 65
This niche Category average

Is Liquid Rubber profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liquid Rubber is a £146K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 49/100.

Liquid Rubber: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.8% over the last 90 days and 3.8% of searches end in a purchase.

£146K

revenue / yr

Units sold / yr13K
Search volume / yr-21.8%227K
Conversion rate3.8%
Avg price£17.09

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers15 · 118
Top-5 product click share47%
Open market14%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement87%
New entrants (1y)11· 5 succeeded
Avg rating4.4★
Avg reviews4,471

Top Liquid Rubber products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

118

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

12%

  • SIRAMICO COATINGS44%
  • GORILLA31%
  • ROUJAENIN4%
  • WEILAOK4%
  • NoxGule3%
  • WYCOON2%
  • Open — no brand owns it (9 brands, 12%)

Liquid Rubber demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume227KCVR3.8%Products31Brands15Top 5 Brands86%OOS Rate6.5%Rating4.4★Reviews4,471Avg BSR#150
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.4×

Top Liquid Rubber search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • liquid rubber32K/yr
  • waterproof paint27K/yr
  • rubber paint21K/yr
  • flex seal17K/yr
  • liquid rubber waterproof sealant21K/yr
  • waterproof paint for outdoors9K/yr
  • gorilla waterproof coat and seal22K/yr
  • liquid rubber paint5K/yr
  • rubberised paint4K/yr
  • gorilla sealant waterproof8K/yr

What reviews say buyers love and hate about Liquid Rubber

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall23%

Good product, arrived on time stated

Advertised Vs Actual Product14%

As advertised

Ease Of Use11%

EASY TO USE

Leak-Proof10%

No leak

Water Resistance7%

Fully waterproof

What buyers complain about

67% of reviews
Adhesion/Stickiness18%

Its sticky

Leak-Proof17%

Did not stop leak

Value For Money7%

Its not the cheapest option

Functionality-Overall5%

Did Not Work

Thickness5%

The liquid is quite thin

Liquid Rubber return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
23%
2Adhesion/Stickiness
11%
3Functionality-Overall
10%
4Size-Overall
9%
5Leak-Proof
8%

Common Liquid Rubber questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liquid Rubber 49/100 on Amazon United Kingdom — Skip it. The niche generates £146K/yr across 31 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved -21.8% over the last 90 days.
Search demand for Liquid Rubber on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 2.4× the quietest.