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Liquid Rubber

Fail

Demand is soft, at -21.8% this quarter, so Liquid Rubber is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£146K/yr227K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
47%top-5 click share · 15 brands · 118 sellers

Flapen Score

Liquid Rubber against its category

The dotted line is the DIY & Tools average. Past it, Liquid Rubber is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Rubber market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liquid Rubber 227K times last year and spent an estimated £146K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
3.8%
Market size, estimated
£146Ka year
Peak month
March2.4× the quietest month
Top search term
liquid rubber32K searches a year

02 · Price

A sale here is worth £17.09.

Listings sell for £17.09 on average, from £4.40 to £49.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £17.09 that is £4K to £9K a year per listing.

Average price
£17.09inside the $15 to $100 sweet spot
Price range
£4.40–£49.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #150 within Adhesives & Sealers. It carries 4,471 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
71%
Out of stock, average day
6.5%
Average rank
#150in Adhesives & Sealers
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,471per listing
Listings tracked
31

04 · Newcomers

Amazon counts 5 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
5Amazon's first-year sales bar
Average brand age
54 months

Products

Top Liquid Rubber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

118

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

12%

  • SIRAMICO COATINGS44%
  • GORILLA31%
  • ROUJAENIN4%
  • WEILAOK4%
  • NoxGule3%
  • WYCOON2%
  • Open — no brand owns it (9 brands, 12%)

Demand

Liquid Rubber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Liquid Rubber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid rubber32K/yr
  • waterproof paint27K/yr
  • rubber paint21K/yr
  • flex seal17K/yr
  • liquid rubber waterproof sealant21K/yr
  • waterproof paint for outdoors9K/yr
  • gorilla waterproof coat and seal22K/yr
  • liquid rubber paint5K/yr
  • rubberised paint4K/yr
  • gorilla sealant waterproof8K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Rubber

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness18%−0.19

Its sticky

Not sticky

Does not stick

Leak-Proof17%

Did not stop leak

it can start to drip

its leaking again

Value For Money7%

Its not the cheapest option

A bit expensive for amount

Not the cheapest on the market

Functionality-Overall5%−0.11

Did Not Work

Would not work on felt

Doesn't work done waste your money

Thickness5%−0.04

The liquid is quite thin

It is thick

The consistency is thick

Love

Quality-Overall23%+1.51

Good product, arrived on time stated

Excellent product

Very good as described

Advertised Vs Actual Product14%+1.03

As advertised

It does the job

As described

Ease Of Use11%+0.87

EASY TO USE

completely straightforward to use

Easy to put on

Leak-Proof10%

No leak

it leaks no more

no more leaks

Water Resistance7%−0.04

Fully waterproof

Excellent waterproofing

Water proof

Return

0.8% Return rate 45% Fixable by listing

Color23%▆▇▇██▄
Adhesion/Stickiness11%█▇▂▄▆▆

Its sticky

Not sticky

Does not stick

Functionality-Overall10%▆█▄▆▇█

Did Not Work

Would not work on felt

Doesn't work done waste your money

Size-Overall9%█▆▆▆▆▆
Leak-Proof8%▄▃█▃██

Did not stop leak

it can start to drip

its leaking again

FAQ

Common Liquid Rubber questions

Answered from the same tracked data.