Linseed Oil
FailThe products selling today already average 4.6★, so Linseed Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £224K/yr161K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 64 sellers
Flapen Score
Linseed Oil against its category
The dotted line is the DIY & Tools average. Past it, Linseed Oil is stronger. Inside it, weaker.
Market
The Linseed Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Linseed Oil 161K times last year and spent an estimated £224K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £224Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- linseed oil71K searches a year
02 · Price
A sale here is worth £11.35.
Listings sell for £11.35 on average, from £4.27 to £24.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £11.35 that is £11K to £14K a year per listing.
- Average price
- £11.35under the $15 to $100 sweet spot
- Price range
- £4.27–£24.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #81 within Painting Supplies, Tools & Wall Treatments. It carries 1,250 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 0.9%
- Average rank
- #81in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,250per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Linseed Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bartoline Boiled Linseed Oil 500 ml Fast-Drying Wood Protector for Softwood Garden Furniture & Interior Wood
- Price
- £5.65
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 13y ago
Bartoline Raw Linseed Oil 2L Natural Wood Protector & Water-Resistant Treatment for Furniture Stone & Sports Equipment
- Price
- £12.60
- Rating
- 4.7/5
- Reviews
- 511
- Age
- 12y ago
Furniture Clinic 250ml Boiled Linseed Oil for Wood - Natural Finish to Seal & Enhance The Beauty of Oak Pine & Other Woods - Treatment for Worktop Furniture Interior & Exterior Wooden Surfaces
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 9,152
- Age
- 13y ago
Bartoline Boiled Linseed Oil 2 L Fast-Drying Wood Protector for Softwood Garden Furniture and Interior Wood
- Price
- £13.96
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 12y ago
Materialix Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 9mo ago
Trending
estimated 90-day click momentum
1L Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames 1L Buzzweld
- Price
- £9.59
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago
Bartoline Raw Linseed Oil 5L Natural Wood Protector & Water-Resistant Treatment for Furniture Stone & Sports Equipment
- Price
- £21.80
- Rating
- 4.7/5
- Reviews
- 511
- Age
- 13y ago
Rustins Raw Linseed Oil 500ml
- Price
- £6.78
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 19y ago
Materialix Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 9mo ago
Bartoline Boiled Linseed Oil 5L Fast-Drying Wood Treatment for Softwood Garden Furniture Nourishes Restores & Protects Outdoor Timber - Weather-Resistant Finish
- Price
- £24.71
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 5y ago
Newest
by launch date1L Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames 1L Buzzweld
- Price
- £9.59
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago
Materialix Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 9mo ago
Bartoline Boiled Linseed Oil 5L Fast-Drying Wood Treatment for Softwood Garden Furniture Nourishes Restores & Protects Outdoor Timber - Weather-Resistant Finish
- Price
- £24.71
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 5y ago
Nordicare Linseed Oil for Wood - Pure & Natural Linseed Oil for the Entire Indoor Area - Food-Safe - Furniture- Underlines the Original Wood Structure - Made in Denmark (500ml)
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 5y ago
Lubrisolve 100% Pure Cold-Pressed Linseed Oil Natural Wood Treatment & Horse Feed Supplement 5 Litres Premium Quality Chemical-Free
- Price
- £23.37
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
64
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
7%
- Bartoline58%
- RUSTINS11%
- Furniture Clinic7%
- Materialix7%
- Buzzweld6%
- Winsor & Newton4%
- Open — no brand owns it (3 brands, 7%)
Demand
Linseed Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Linseed Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- linseed oil71K/yr
- linseed oil for wood40K/yr
- boiled linseed oil29K/yr
- raw linseed oil10K/yr
- boiled linseed oil for wood8K/yr
- raw linseed oil for wood4K/yr
Reviews and returns
What reviews say buyers love and hate about Linseed Oil
We read the reviews and the return reasons for every product selling here.
“gives off a bit of an oily, almost fishy, smell when applied”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Linseed Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data