Linseed Oil
FailThe products selling today already average 4.6★, so Linseed Oil is a Fail.
- Flapen Score
- 48 / 100Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 4948
- Market size
- £224K/yr161K searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 64 sellers
Flapen Score
Linseed Oil against its category
The dotted line is the DIY & Tools average. Past it, Linseed Oil is stronger. Inside it, weaker.
Market
The Linseed Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Linseed Oil 161K times last year and spent an estimated £224K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £224Ka year
- Peak month
- April2.0× the quietest month
- Top search term
- linseed oil71K searches a year
02 · Price
A sale here is worth £11.35.
Listings sell for £11.35 on average, from £4.27 to £24.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £11.35 that is £11K to £14K a year per listing.
- Average price
- £11.35under the $15 to $100 sweet spot
- Price range
- £4.27–£24.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #81 within Painting Supplies, Tools & Wall Treatments. It carries 1,250 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 0.9%
- Average rank
- #81in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,250per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Linseed Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bartoline Boiled Linseed Oil 500 ml Fast-Drying Wood Protector for Softwood Garden Furniture & Interior Wood
- Price
- £5.65
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 13y ago
Bartoline Raw Linseed Oil 2L Natural Wood Protector & Water-Resistant Treatment for Furniture Stone & Sports Equipment
- Price
- £12.60
- Rating
- 4.7/5
- Reviews
- 511
- Age
- 12y ago
Furniture Clinic 250ml Boiled Linseed Oil for Wood - Natural Finish to Seal & Enhance The Beauty of Oak Pine & Other Woods - Treatment for Worktop Furniture Interior & Exterior Wooden Surfaces
- Price
- £8.07
- Rating
- 4.6/5
- Reviews
- 9,152
- Age
- 13y ago
Bartoline Boiled Linseed Oil 2 L Fast-Drying Wood Protector for Softwood Garden Furniture and Interior Wood
- Price
- £13.96
- Rating
- 4.6/5
- Reviews
- 704
- Age
- 12y ago
Materialix Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 9mo ago
Trending
90-day click momentum
1L Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames 1L Buzzweld
- Price
- £9.59
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago
Bartoline Raw Linseed Oil 5L Natural Wood Protector & Water-Resistant Treatment for Furniture Stone & Sports Equipment
- Price
- £21.80
- Rating
- 4.7/5
- Reviews
- 511
- Age
- 13y ago
Rustins Raw Linseed Oil 500ml
- Price
- £6.78
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 19y ago
Materialix Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 9mo ago
Bartoline Boiled Linseed Oil 5L Fast-Drying Wood Treatment for Softwood Garden Furniture Nourishes Restores & Protects Outdoor Timber - Weather-Resistant Finish
- Price
- £24.71
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 5y ago
Newest
by launch date1L Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames 1L Buzzweld
- Price
- £9.59
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 4mo ago
Materialix Boiled Linseed Oil - Fast-Drying - Natural Wood Protection and Care for worktops Cutting Boards Chopping Blocks Doors and Frames
- Price
- £11.81
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 9mo ago
Bartoline Boiled Linseed Oil 5L Fast-Drying Wood Treatment for Softwood Garden Furniture Nourishes Restores & Protects Outdoor Timber - Weather-Resistant Finish
- Price
- £24.71
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 5y ago
Nordicare Linseed Oil for Wood - Pure & Natural Linseed Oil for the Entire Indoor Area - Food-Safe - Furniture- Underlines the Original Wood Structure - Made in Denmark (500ml)
- Price
- £9.95
- Rating
- 4.6/5
- Reviews
- 1,861
- Age
- 5y ago
Lubrisolve 100% Pure Cold-Pressed Linseed Oil Natural Wood Treatment & Horse Feed Supplement 5 Litres Premium Quality Chemical-Free
- Price
- £23.37
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
64
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Bartoline58%
- RUSTINS11%
- Furniture Clinic7%
- Materialix7%
- Buzzweld6%
- Winsor & Newton4%
- Open — no brand owns it (3 brands, 7%)
Demand
Linseed Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.0×
Search terms
Top Linseed Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- linseed oil71K/yr
- linseed oil for wood40K/yr
- boiled linseed oil29K/yr
- raw linseed oil10K/yr
- boiled linseed oil for wood8K/yr
- raw linseed oil for wood4K/yr
Reviews and returns
What reviews say buyers love and hate about Linseed Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
gives off a bit of an oily, almost fishy, smell when applied
Great stuff, smells a bit odd if you're not used to it. according to my partner
Bottle looks as though it has been stored in a dirty workshop for years - and been used
Used Bottle
It slightly darkens the wood colour
Love
It's good quality boiled linseed oi
Excellent Product
Good quality
Brilliant for real wood
Wood recommend
Gives fresh wood a great finish
Because she's worth it
Great value
Good for price
Very easy to use
Easy to apply, soaks in and any surplus can be wiped off
Easy to apply
Seems to do the job
Does what it says in the description
just right
Return
0.2% Return rate 0% Fixable by listing
gives off a bit of an oily, almost fishy, smell when applied
Great stuff, smells a bit odd if you're not used to it. according to my partner
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Linseed Oil questions
Answered from the same tracked data.