Lining Paper for Walls
FailDemand is soft, at -21.2% this quarter, so Lining Paper for Walls is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £147K/yr190K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 45 sellers
Flapen Score
Lining Paper for Walls against its category
The dotted line is the DIY & Tools average. Past it, Lining Paper for Walls is stronger. Inside it, weaker.
Market
The Lining Paper for Walls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lining Paper for Walls 190K times last year and spent an estimated £147K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £147Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- lining paper for walls93K searches a year
02 · Price
A sale here is worth £11.39.
Listings sell for £11.39 on average, from £3.83 to £30.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.39 that is £9K to £11K a year per listing.
- Average price
- £11.39under the $15 to $100 sweet spot
- Price range
- £3.83–£30.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #392 within Painting Supplies, Tools & Wall Treatments. It carries 295 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 10%
- Out of stock, average day
- 6.3%
- Average rank
- #392in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 295per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Lining Paper for Walls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lining Paper 1400 Grade Full Roll
- Price
- £5.38
- Rating
- 4.6/5
- Reviews
- 941
- Age
- 12y ago
WINSOME Paste The Wall Lining Paper 10M x 53cm - Heavy Duty PVC Free Breathable Paintable Plain White Backing Thick Long Wall Lining Paper (Pack of 4)
- Price
- £19.65
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 6y ago
Anaglypta Lining Paper - Rolls in 10m 20m & 40m - Grades 800 to 2500 (1000 Grade Single (10m))
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 4y ago
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Lining Paper for Walls 2000 Grade Thick - 10m x 53cm Wallpaper for New & Damaged Ceiling & Walls for Paint - Easy to Install & Remove Heavy Duty Paintable Plain White Lining Paper
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 8y ago
Trending
estimated 90-day click momentum
Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 1y ago
Supadec Wallpaper Lining Paper 1000 Grade Wallpapering Base Liner 12m x 0.53m
- Price
- £6.68
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 11y ago
Super fresco Single Lining 1200 High Grade Lining Paste The Paper Wallpaper | Paste The Paper | White Plain | Paintable
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 11y ago
6 SupaDec Wallpaper Lining Paper - 1000 Grade Wallpapering Base Liner -12m x 0.53m
- Price
- £21.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
2 x Lining Paper for Walls 2000 Grade Thick - 12m x 53cm Wallpaper for New & Damaged Ceiling & Walls - Strippable & Paintable Plain White Lining Paper - Paste The Paper Roll - 6.36m2 Coverage.
- Price
- £15.16
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Newest
by launch date2 x Lining Paper for Walls 2000 Grade Thick - 12m x 53cm Wallpaper for New & Damaged Ceiling & Walls - Strippable & Paintable Plain White Lining Paper - Paste The Paper Roll - 6.36m2 Coverage.
- Price
- £15.16
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Takezuaa 1 Roll Self Adhesive Thermal Wallpaper 3mm Thick White Textured Peel and Stick Wallpaper PE Foam for Ceilings Bedroom Livingroom Waterproof Damp Proof for Bad Cold Walls 50cmx2.8m
- Price
- £4.97
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago
6 SupaDec Wallpaper Lining Paper - 1000 Grade Wallpapering Base Liner -12m x 0.53m
- Price
- £21.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
45
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
15%
- Erfurt32%
- WINSOME28%
- Anaglypta9%
- Besto7%
- YoL4%
- Erfurt MAV4%
- Open — no brand owns it (7 brands, 15%)
Demand
Lining Paper for Walls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Lining Paper for Walls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lining paper for walls93K/yr
- lining paper45K/yr
- backing paper wallpaper11K/yr
- lining wallpaper7K/yr
- paste the wall lining paper8K/yr
- thick lining paper for walls7K/yr
- wallpaper lining paper5K/yr
- wall lining paper3K/yr
- heavy duty lining paper for walls3K/yr
- lining paper for walls 2000 grade6K/yr
Reviews and returns
What reviews say buyers love and hate about Lining Paper for Walls
We read the reviews and the return reasons for every product selling here.
“It's quite thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lining Paper for Walls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data