Lining Paper for Walls
FailDemand is soft, at -21.2% this quarter, so Lining Paper for Walls is a Fail.
- Flapen Score
- 49 / 100Ranks 1,033 of 2,225 DIY & Tools niches · on the category median49
- Market size
- £147K/yr190K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 45 sellers
Flapen Score
Lining Paper for Walls against its category
The dotted line is the DIY & Tools average. Past it, Lining Paper for Walls is stronger. Inside it, weaker.
Market
The Lining Paper for Walls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lining Paper for Walls 190K times last year and spent an estimated £147K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £147Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- lining paper for walls93K searches a year
02 · Price
A sale here is worth £11.39.
Listings sell for £11.39 on average, from £3.83 to £30.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.39 that is £9K to £11K a year per listing.
- Average price
- £11.39under the $15 to $100 sweet spot
- Price range
- £3.83–£30.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #392 within Painting Supplies, Tools & Wall Treatments. It carries 295 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 10%
- Out of stock, average day
- 6.3%
- Average rank
- #392in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 295per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Lining Paper for Walls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lining Paper 1400 Grade Full Roll
- Price
- £5.38
- Rating
- 4.6/5
- Reviews
- 941
- Age
- 12y ago
WINSOME Paste The Wall Lining Paper 10M x 53cm - Heavy Duty PVC Free Breathable Paintable Plain White Backing Thick Long Wall Lining Paper (Pack of 4)
- Price
- £19.65
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 6y ago
Anaglypta Lining Paper - Rolls in 10m 20m & 40m - Grades 800 to 2500 (1000 Grade Single (10m))
- Price
- £6.78
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 4y ago
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Lining Paper for Walls 2000 Grade Thick - 10m x 53cm Wallpaper for New & Damaged Ceiling & Walls for Paint - Easy to Install & Remove Heavy Duty Paintable Plain White Lining Paper
- Price
- £8.36
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 8y ago
Trending
90-day click momentum
Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 1y ago
Supadec Wallpaper Lining Paper 1000 Grade Wallpapering Base Liner 12m x 0.53m
- Price
- £6.68
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 11y ago
Super fresco Single Lining 1200 High Grade Lining Paste The Paper Wallpaper | Paste The Paper | White Plain | Paintable
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 242
- Age
- 11y ago
6 SupaDec Wallpaper Lining Paper - 1000 Grade Wallpapering Base Liner -12m x 0.53m
- Price
- £21.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
2 x Lining Paper for Walls 2000 Grade Thick - 12m x 53cm Wallpaper for New & Damaged Ceiling & Walls - Strippable & Paintable Plain White Lining Paper - Paste The Paper Roll - 6.36m2 Coverage.
- Price
- £15.16
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Newest
by launch date2 x Lining Paper for Walls 2000 Grade Thick - 12m x 53cm Wallpaper for New & Damaged Ceiling & Walls - Strippable & Paintable Plain White Lining Paper - Paste The Paper Roll - 6.36m2 Coverage.
- Price
- £15.16
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago
Takezuaa 1 Roll Self Adhesive Thermal Wallpaper 3mm Thick White Textured Peel and Stick Wallpaper PE Foam for Ceilings Bedroom Livingroom Waterproof Damp Proof for Bad Cold Walls 50cmx2.8m
- Price
- £4.97
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago
6 SupaDec Wallpaper Lining Paper - 1000 Grade Wallpapering Base Liner -12m x 0.53m
- Price
- £21.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
- Price
- £6.67
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 1y ago
Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
- Price
- £6.36
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
45
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
15%
- Erfurt32%
- WINSOME28%
- Anaglypta9%
- Besto7%
- YoL4%
- Erfurt MAV4%
- Open — no brand owns it (7 brands, 15%)
Demand
Lining Paper for Walls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Lining Paper for Walls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lining paper for walls93K/yr
- lining paper45K/yr
- backing paper wallpaper11K/yr
- lining wallpaper7K/yr
- paste the wall lining paper8K/yr
- thick lining paper for walls7K/yr
- wallpaper lining paper5K/yr
- wall lining paper3K/yr
- heavy duty lining paper for walls3K/yr
- lining paper for walls 2000 grade6K/yr
Reviews and returns
What reviews say buyers love and hate about Lining Paper for Walls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It's quite thick
Extremely thin not the best at all I dont end up using it
Nothing like heavy duty its very thin
Wrong item sent not even the right width nothing wrong with the quality of wallpaper wrong make dont understand why advertise the product now got to return and buy elsewhere
What arrived wasn't what was shown in the listing
do soak in the paint so took lease 3 coats
was about to run out
Unfit for purpose
Love
Good quality and easy to apply
Quality decent for wallpapers
Decent quality
Easy to use
goes on very easy
Easy to work with
Excellent value for money
Excellent price
Well worth it
Good thickness
Covered well thick
it's thick enough to cover bumps
did the job
Product as described
Does what it says it will do
Return
0.2% Return rate 33% Fixable by listing
Small packet
It's quite thick
Extremely thin not the best at all I dont end up using it
Nothing like heavy duty its very thin
Very poor quality
was about to run out
Wrong item sent not even the right width nothing wrong with the quality of wallpaper wrong make dont understand why advertise the product now got to return and buy elsewhere
What arrived wasn't what was shown in the listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cardboard Cutter
£343K/yr+30.6%
Door Canopy
£202K/yr+187.7%
Fence Post Repair
£359K/yr-8.2%
Cat Window Guard
£98K/yr+413.1%
Sun Shade
£202K/yr+187.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lining Paper for Walls questions
Answered from the same tracked data.