lining paper for walls
Skip itSoft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great294.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£3.83–£30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£147K£147K/yr · 190K searches
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lining paper for walls is a £147K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
lining paper for walls market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £142K–£171K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #392
- Page quality
- 0%
- Prime
- 10%
- Sponsored
- 50%
- Out of stock
- 6.3%
- Avg brand age
- 51 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
45
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
15%
- Erfurt32%
- WINSOME28%
- Anaglypta9%
- Besto7%
- YoL4%
- Erfurt MAV4%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top lining paper for walls search terms
- lining paper for walls93K/yr
- lining paper45K/yr
- backing paper wallpaper11K/yr
- lining wallpaper7K/yr
- paste the wall lining paper8K/yr
- thick lining paper for walls7K/yr
- wallpaper lining paper5K/yr
- wall lining paper3K/yr
- heavy duty lining paper for walls3K/yr
- lining paper for walls 2000 grade6K/yr
Top lining paper for walls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lining Paper 1400 Grade Full Roll
Erfurt£5.384.6★941 rev
WINSOME Paste The Wall Lining Paper 10M x 53cm - Heavy Duty PVC Free Breathable Paintable Plain White Backing Thick Long Wall Lining Paper (Pack of 4)
WINSOME£19.654.5★141 rev
Anaglypta Lining Paper - Rolls in 10m 20m & 40m - Grades 800 to 2500 (1000 Grade Single (10m))
Anaglypta£6.784.6★159 rev
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
Besto£6.674.4★72 rev
Lining Paper for Walls 2000 Grade Thick - 10m x 53cm Wallpaper for New & Damaged Ceiling & Walls for Paint - Easy to Install & Remove Heavy Duty Paintable Plain White Lining Paper
WINSOME£8.364.6★598 rev
Newest
by launch date
2 x Lining Paper for Walls 2000 Grade Thick - 12m x 53cm Wallpaper for New & Damaged Ceiling & Walls - Strippable & Paintable Plain White Lining Paper - Paste The Paper Roll - 6.36m2 Coverage.
Shop4allsorts£15.162 rev
Takezuaa 1 Roll Self Adhesive Thermal Wallpaper 3mm Thick White Textured Peel and Stick Wallpaper PE Foam for Ceilings Bedroom Livingroom Waterproof Damp Proof for Bad Cold Walls 50cmx2.8m
Takezuaa£4.978 rev
6 SupaDec Wallpaper Lining Paper - 1000 Grade Wallpapering Base Liner -12m x 0.53m
Shop4allsorts£21.342 rev
Besto Lining Paper for Walls Paintable Lining Paper 10mx53cm Thick Backing Paper Wallpaper Plain White Suitable for Covering Small Cracks and Imperfections 800 Grade
Besto£6.6772 rev
Drawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
TAOBWN£6.3679 rev
Trending
90-day click momentumDrawing Paper Roll 30cm x 20M White Art Paper Roll 75gsm Painting Sketching Papers for Easel Papers Bulletin Board Paper Wall Art Gift Wrap School Home Office Supply
TAOBWN£6.364.3★
Supadec Wallpaper Lining Paper 1000 Grade Wallpapering Base Liner 12m x 0.53m
Supadec£6.684.1★
Super fresco Single Lining 1200 High Grade Lining Paste The Paper Wallpaper | Paste The Paper | White Plain | Paintable
Graham & Brown£5.914.5★
6 SupaDec Wallpaper Lining Paper - 1000 Grade Wallpapering Base Liner -12m x 0.53m
Shop4allsorts£21.345.0★
2 x Lining Paper for Walls 2000 Grade Thick - 12m x 53cm Wallpaper for New & Damaged Ceiling & Walls - Strippable & Paintable Plain White Lining Paper - Paste The Paper Roll - 6.36m2 Coverage.
Shop4allsorts£15.164.5★
What buyers say about lining paper for walls
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and easy to apply”
“Easy to use”
“Excellent value for money”
“Good thickness”
“did the job”
“Very good wallpaper glue the paper stuck well to the walls”
“All good,well easy to use covers any imperfections,looks good after painting, will use again and highly recommend”
“Good coverage”
“Really good thick paper”
“Great value and strong”
What buyers complain about
“It's quite thick”
“Wrong item sent not even the right width nothing wrong with the quality of wallpaper wrong make dont understand why advertise the product now got to return and buy elsewhere”
“do soak in the paint so took lease 3 coats”
“was about to run out”
“Unfit for purpose”
“Very poor quality”
“Small packet”
“Inconsistent colour. values are noticeably off”
Top return reasons
Common questions
- Is lining paper for walls profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the lining paper for walls niche?
- 13 brands and 45 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in lining paper for walls?
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Paint Quality. The return rate is 0.2%.
- When does demand for lining paper for walls peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the lining paper for walls niche?
- Listings span £3.83–£30.19; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.