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Lincat Water Filter

Fail

The top 5 brands take 99% of clicks, so Lincat Water Filter is a Fail.

Flapen Score
44
44 / 100
Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 49
Market size
£31K/yr7K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
71%top-5 click share · 6 brands · 9 sellers

Flapen Score

Lincat Water Filter against its category

The dotted line is the DIY & Tools average. Past it, Lincat Water Filter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lincat Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lincat Water Filter 7K times last year and spent an estimated £31K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
7.3%
Market size, estimated
£31Ka year
Peak month
October2.2× the quietest month
Top search term
lincat fc04 water filter cartridge4K searches a year

02 · Price

A sale here is worth £59.45.

Listings sell for £59.45 on average, from £15.70 to £141.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £59.45 that is £6K to £15K a year per listing.

Average price
£59.45inside the $15 to $100 sweet spot
Price range
£15.70–£141.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£6K–£15K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #203 within Kitchen & Bath Fixtures. It carries 45 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
50%
Out of stock, average day
2.1%
Average rank
#203in Kitchen & Bath Fixtures
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
45per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top Lincat Water Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

9

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Finerfilters41%
  • Lincat31%
  • Waterdrop12%
  • CATERSPARESUK10%
  • AquaHouse4%
  • 3M1%
  • Open — no brand owns it (0%)

Demand

Lincat Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Lincat Water Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Compatibility-Overall48%+0.45

Not compatable

NOT lincat compatable

Doesn't fit Fohen units

Filtration19%−0.47

the machine does not recognise that the filter has been changed

Filters did not fit the fohen unit that i had

Value For Money8%+2.11

Trying a second 'look-alike' manufacturer next since the manufacturers ones are very expensive

Which is a shame as they are a much better price than purchasing from Nisbets

Functionality-Overall6%−0.09

so this no longer works

Advertised Vs Actual Product6%+2.33

This product was described as being compatable with our Lincat water boiler but would not fit.

Love

Compatibility-Overall25%+0.45

Perfect match for the Lincat hot water boiler

Filtration17%−0.47

FC04 Filter looks good

filter which fortunately I had retained

Advertised Vs Actual Product13%+2.33

Does what it says on the tin

Value For Money13%+2.11

Bargain price

Return

1.4% Return rate 54% Fixable by listing

Size-Overall51%██▆█▄▇
Compatibility-Overall29%▅▄█▆▇▅

Not compatable

NOT lincat compatable

Doesn't fit Fohen units

Filtration7%▅▇▁▁▆█

the machine does not recognise that the filter has been changed

Filters did not fit the fohen unit that i had

Functionality-Overall5%▁▃▅▁█▄

so this no longer works

Advertised Vs Actual Product3%▅▁▄█▄▁

This product was described as being compatable with our Lincat water boiler but would not fit.

FAQ

Common Lincat Water Filter questions

Answered from the same tracked data.