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Light Switch

Fail

Prices span $1.96–$5.50, mostly outside the sweet spot, so Light Switch is a Fail.

Flapen Score
34
34 / 100
Ranks 2,121 of 2,225 DIY & Tools niches · −15 vs the category median of 49
Market size
£208K/yr736K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
70%top-5 click share · 6 brands · 54 sellers

Flapen Score

Light Switch against its category

The dotted line is the DIY & Tools average. Past it, Light Switch is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Switch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Light Switch 736K times last year and spent an estimated £208K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
736K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
7.0%
Market size, estimated
£208Ka year
Peak month
November1.7× the quietest month
Top search term
light switch452K searches a year

02 · Price

A sale here is worth £4.02.

Listings sell for £4.02 on average, from £1.96 to £5.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.02 that is £12K to £16K a year per listing.

Average price
£4.02under the $15 to $100 sweet spot
Price range
£1.96–£5.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£12K–£16K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Electrical. It carries 2,276 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Electrical
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,276per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Light Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£62K£83K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

54

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • British General50%
  • Knightsbridge20%
  • Marbo Sport18%
  • AXFEE5%
  • Alliance Electrical4%
  • Invero3%

Demand

Light Switch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Light Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light switch452K/yr
  • light switches51K/yr
  • chrome light switch34K/yr
  • single light switch24K/yr
  • silver light switches23K/yr
  • bg nexus brushed steel21K/yr
  • white light switch17K/yr
  • brushed chrome light switch13K/yr
  • brushed steel light switches14K/yr
  • electric switch11K/yr

Reviews and returns

What reviews say buyers love and hate about Light Switch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.01

Cheap and faulty

Obviously cheap rubbish

Inferior quality

Durability16%−0.09

Switch broke

Don't expect it to last

Fell apart after one week

Assembly/Installation5%+0.43

Seems OK, not yet installed

nice switch although it doesn't come with the screws to install

Seriously it took about half an hour to undo two of these

Value For Money5%+1.72

Not worth it

Waste of money

Color5%−0.02

Bit darker than expected

Colour more pale than it appears in picture

Maybe darker than expected

Love

Quality-Overall28%−0.01

really good quality kit

Well made at a good price

Excellent Product

Value For Money23%+1.72

Worth buying

Good Value

Excellent value for money

Advertised Vs Actual Product9%+1.08

As advertised

Just what I needed

As described

Assembly/Installation7%+0.43

Easy to install

This is one of those everyday electrical fittings that you dont think much about until you install it

looks fantastic when installed

Design-Overall5%+0.26

Nice design

It looks and feels well made, and brings a pleasing appearance to the wall

Sleek

Return

1.2% Return rate 57% Fixable by listing

Color29%▇▄████

Bit darker than expected

Colour more pale than it appears in picture

Maybe darker than expected

Size-Overall19%▆█▅▅▅▇
Compatibility-Overall12%▇▆█▆▄▄
Functionality-Overall10%██▅▅▃▁
Defective Material/Parts5%█▅▅▅█▆

No screws

FAQ

Common Light Switch questions

Answered from the same tracked data.